Brandwave

Moccamaster vs Smeg:Which is more popular?

In September 2026, Moccamaster had more branded searches than Smeg among coffee maker brands in the United States. Moccamaster had about 61,600 branded searches, while Smeg had 8,100. Moccamaster made up 3.8% of all coffee maker brand searches we track, and Smeg accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about coffee maker brands, Moccamaster appeared in three of the five answers and Smeg in none.

Among coffee maker brands in the United States in September 2026

Who do people search for more?

Moccamaster, about 8 searches for every 1 for Smeg

Moccamaster 61.6K searchesSmeg 8.1K searches

Who does AI mention more?

Moccamaster, mentioned in 3 of 5 answers, Smeg in 0

Moccamaster in 3 of 5Smeg in 0 of 5

Who does AI recommend more?

Moccamaster, the only one of the two named

Moccamaster first in 2Smeg never named

Follow Moccamaster vs Smeg and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moccamaster was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Smeg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moccamaster1st
  2. Breville2nd
  3. Cuisinart3rd
  4. OXO4th
  5. Nespresso5th
  6. Ninja6th
  7. Keurig7th
  8. De'Longhi8th
  9. Bunn–
  10. +5 more
  11. Smeg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moccamaster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Keurig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • De'Longhi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cuisinart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nespresso1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bunn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Moccamaster or Smeg more popular in search?

This chart shows how often people search Google for Moccamaster and Smeg by name. Each line represents a brand's share of searches for all 15 coffee maker brands we track, month by month, from searches in United States.

Moccamaster and Smeg among coffee maker brands in the United States, by month

Share of searches by month for Moccamaster, Smeg. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoKeurigBrevilleNinjaDe'LonghiMoccamasterCuisinartBunnJuraFellowHamilton BeachMr. CoffeeOXOPhilipsSmeg
Oct 202544.6%16.3%13.3%6%4%3.9%4%2.7%1.2%0.8%0.8%0.8%0.54%0.54%0.54%
Nov 202542.6%15.7%15.7%5.8%3.8%4.8%4.7%2.1%1.2%0.95%0.63%0.63%0.42%0.52%0.42%
Dec 202538.3%17.2%14.1%7.7%5.2%4.5%5.2%2.3%1.3%1%0.85%0.85%0.46%0.57%0.46%
Jan 202638.6%17.3%14.1%7.7%5.2%4.5%5.2%2.3%1.3%0.85%0.85%0.85%0.46%0.46%0.38%
Feb 202642.3%18.9%10.4%6.9%4.7%4.7%4.7%2.1%1.1%0.93%0.93%0.76%0.62%0.51%0.42%
Mar 202642.2%18.9%10.3%6.9%4.6%4%4.6%2.5%1.4%1.1%0.93%0.93%0.51%0.51%0.41%
Apr 202644.5%16.3%10.9%7.3%4.9%4.1%4%2.2%1.5%1.2%0.98%0.8%0.54%0.54%0.44%
May 202644.6%16.3%10.9%7.3%4.9%4.1%4%2.2%1.5%1.2%0.8%0.8%0.54%0.44%0.44%
Jun 202644.2%16.2%10.8%7.2%5.9%4%4%1.8%1.5%1.2%0.97%0.79%0.53%0.43%0.43%
Jul 202639.4%17.6%11.8%7.9%5.3%4.4%4.3%2.4%1.9%1.3%1.1%1.1%0.58%0.47%0.47%
Aug 202640.4%18.1%12.1%8.1%5.4%3.9%3.6%2%2%1.1%1.1%0.89%0.49%0.49%0.49%
Sep 202641.3%15.1%12.3%10.1%5.6%3.8%3.7%2%1.7%1.1%0.91%0.91%0.5%0.5%0.5%

How has the Moccamaster and Smeg comparison changed over the last 12 months?

3 findings

How did search popularity change for United States coffee maker brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Smeg in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Moccamaster in the United States fell 15.2% over 12 measured months, from 72.6K to 61.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Moccamaster’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Moccamaster

2 branded search terms

  • moccamaster
  • technivorm moccamaster

Smeg

1 branded search term

  • smeg coffee machine

How the Brand Demand Index is measured

Other head-to-heads among coffee maker brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free