How popular isBreville?
In September 2026, people searched for Breville by name about 213,000 times in the United States, an 18.3% decrease from the previous year. These searches made up 12.3% of all United States coffee maker brand searches, placing Breville third out of 15 brands. When we asked both ChatGPT and Google AI Overviews about coffee maker brands, Breville appeared in four of the five answers and was the second most recommended of the 15.
Breville is the third most searched of 15 competitors and the second most recommended in AI answers.
NespressoShare of searches 41.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
KeurigShare of searches 15.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
BrevilleShare of searches 12.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
NinjaShare of searches 10.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
De'LonghiShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
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Top coffee maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Breville is the second most recommended of the 15.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moccamaster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Keurig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- De'Longhi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cuisinart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Nespresso1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ninja1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bunn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee maker brands
5 answers
Asked ChatGPT
“Which coffee maker should I buy?”
Asked ChatGPT
“What are the best coffee maker brands?”
Asked ChatGPT
“What is the best espresso machine for home?”
Searched Google, AI Overview
“coffee maker”
Searched Google, AI Overview
“espresso machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which coffee maker brands compete with Breville?
Share of searches by month for Nespresso, Keurig, Breville, Ninja, De'Longhi, Moccamaster, Cuisinart, Bunn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nespresso | Keurig | Breville | Ninja | De'Longhi | Moccamaster | Cuisinart | Bunn | Jura | Fellow | Hamilton Beach | Mr. Coffee | OXO | Philips | Smeg |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 16.3% | 13.3% | 6% | 4% | 3.9% | 4% | 2.7% | 1.2% | 0.8% | 0.8% | 0.8% | 0.54% | 0.54% | 0.54% |
| Nov 2025 | 42.6% | 15.7% | 15.7% | 5.8% | 3.8% | 4.8% | 4.7% | 2.1% | 1.2% | 0.95% | 0.63% | 0.63% | 0.42% | 0.52% | 0.42% |
| Dec 2025 | 38.3% | 17.2% | 14.1% | 7.7% | 5.2% | 4.5% | 5.2% | 2.3% | 1.3% | 1% | 0.85% | 0.85% | 0.46% | 0.57% | 0.46% |
| Jan 2026 | 38.6% | 17.3% | 14.1% | 7.7% | 5.2% | 4.5% | 5.2% | 2.3% | 1.3% | 0.85% | 0.85% | 0.85% | 0.46% | 0.46% | 0.38% |
| Feb 2026 | 42.3% | 18.9% | 10.4% | 6.9% | 4.7% | 4.7% | 4.7% | 2.1% | 1.1% | 0.93% | 0.93% | 0.76% | 0.62% | 0.51% | 0.42% |
| Mar 2026 | 42.2% | 18.9% | 10.3% | 6.9% | 4.6% | 4% | 4.6% | 2.5% | 1.4% | 1.1% | 0.93% | 0.93% | 0.51% | 0.51% | 0.41% |
| Apr 2026 | 44.5% | 16.3% | 10.9% | 7.3% | 4.9% | 4.1% | 4% | 2.2% | 1.5% | 1.2% | 0.98% | 0.8% | 0.54% | 0.54% | 0.44% |
| May 2026 | 44.6% | 16.3% | 10.9% | 7.3% | 4.9% | 4.1% | 4% | 2.2% | 1.5% | 1.2% | 0.8% | 0.8% | 0.54% | 0.44% | 0.44% |
| Jun 2026 | 44.2% | 16.2% | 10.8% | 7.2% | 5.9% | 4% | 4% | 1.8% | 1.5% | 1.2% | 0.97% | 0.79% | 0.53% | 0.43% | 0.43% |
| Jul 2026 | 39.4% | 17.6% | 11.8% | 7.9% | 5.3% | 4.4% | 4.3% | 2.4% | 1.9% | 1.3% | 1.1% | 1.1% | 0.58% | 0.47% | 0.47% |
| Aug 2026 | 40.4% | 18.1% | 12.1% | 8.1% | 5.4% | 3.9% | 3.6% | 2% | 2% | 1.1% | 1.1% | 0.89% | 0.49% | 0.49% | 0.49% |
| Sep 2026 | 41.3% | 15.1% | 12.3% | 10.1% | 5.6% | 3.8% | 3.7% | 2% | 1.7% | 1.1% | 0.91% | 0.91% | 0.5% | 0.5% | 0.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.3% | 673K | 0% | +0.9 points | |
| 2, held 2nd | 15.1% | 246K | -18.3% | -3 points | |
| 3, held 3rd | 12.3% | 201K | 0% | +0.3 points | |
| 4, held 4th | 10.1% | 165K | +22.2% | +2 points | |
| 5, held 5th | 5.6% | 90.5K | 0% | +0.1 points | |
| 6, held 6th | 3.8% | 61.6K | -4.2% | -0.1 points | |
| 7, held 7th | 3.7% | 60.5K | 0% | +0.1 points | |
| 8, held 8th | 2% | 33.1K | 0% | 0 points | |
| 9, held 9th | 1.7% | 27.1K | -18.1% | -0.3 points | |
| 10, held 10th | 1.1% | 18.1K | 0% | 0 points | |
| 11, held 11th | 0.91% | 14.8K | -18.2% | -0.2 points | |
| 12, held 12th | 0.91% | 14.8K | 0% | 0 points | |
| 13, held 13th | 0.5% | 8.1K | 0% | 0 points | |
| 14, held 14th | 0.5% | 8.1K | 0% | 0 points | |
| 15, held 15th | 0.5% | 8.1K | 0% | 0 points |
41.3%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.9 points.
2.
Keurig15.1%
Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -3 points.
3.
Breville12.3%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Ninja10.1%
Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +2 points.
5.6%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.8%
Held 6th. 61.6K estimated branded searches, -4.2% vs prior month. Share -0.1 points.
3.7%
Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.
Bunn2%
Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Jura1.7%
Held 9th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
10.
Fellow1.1%
Held 10th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.91%
Held 11th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
12.
Mr. Coffee0.91%
Held 12th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
13.
OXO0.5%
Held 13th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
14.
Philips0.5%
Held 14th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
15.
Smeg0.5%
Held 15th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Breville and its closest rivals
Every comparison with Breville
24 comparisons
- Breville vs Keurig
- Breville vs Nespresso
- Breville vs Ninja
- Breville vs De'Longhi
- Breville vs Moccamaster
- Breville vs Cuisinart
- Breville vs Bunn
- Breville vs Jura
- Breville vs Fellow
- Breville vs Hamilton Beach
- Breville vs Mr. Coffee
- Bella vs Breville
- Breville vs Chefman
- Breville vs COSORI
- Breville vs Gourmia
- Breville vs Instant
- Breville vs PowerXL
- Beautiful vs Breville
- Breville vs OXO
- Breville vs Philips
- Breville vs Smeg
- Breville vs Dash
- Breville vs Kalorik
- Breville vs Typhur
How has branded search demand for Breville changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Breville in the United States fell from 261K to 213K.
- Across the 12 months ending September 2026, Breville’s share of searches among coffee maker brands in the United States decreased from 13.3% to 12.3%.
- Across the 12 months ending September 2026, Breville’s share of searches among coffee maker brands in the United States peaked at 15.7% in November 2025 and was lowest at 10.3% in March 2026.
How did search popularity change for United States coffee maker brands in September 2026?
6 changes
In September 2026, Ninja gained share of searches among coffee maker brands in the United States, from 8.1% to 10.1%.
In September 2026, Nespresso gained share of searches among coffee maker brands in the United States, from 40.4% to 41.3%.
In September 2026, Keurig lost share of searches among coffee maker brands in the United States, from 18.1% to 15.1%.
Breville’s share of searches among coffee maker brands in the United States has gained ground for 3 months in a row, from 10.8% to 12.3% in September 2026.
Estimated monthly branded searches for De'Longhi in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
Estimated monthly branded searches for Fellow in the United States rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
How are Breville’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- breville air fryer
- breville espresso machine
Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Breville compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Coffee maker brands | 3rd of 15 | 12.3% | Shown above |
| Air fryer brands | 9th of 14 | 2.4% | Show ranking |
Is Breville your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.