Breville vs PowerXL:Which is more popular?
In September 2026, PowerXL had more branded searches than Breville among air fryer brands in the United States. PowerXL had about 27,100 branded searches, while Breville had 12,100. PowerXL made up 5.4% of all air fryer brand searches we track, and Breville accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about air fryer brands, Breville appeared in two of the five answers and PowerXL in none.
Who do people search for more?
PowerXL, about 2 searches for every 1 for Breville
Who does AI mention more?
Breville, mentioned in 2 of 5 answers, PowerXL in 0
Who does AI recommend more?
Breville, the only one of the two named
Follow Breville vs PowerXL and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top air fryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PowerXL did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
COSORI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Instant3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Breville2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beautiful2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gourmia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- PowerXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chefman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air fryer brands
5 answers
Asked ChatGPT
“Which air fryer should I buy?”
Asked ChatGPT
“What are the best air fryer brands?”
Asked ChatGPT
“What is the best air fryer for a family?”
Searched Google, AI Overview
“air fryer”
Searched Google, AI Overview
“best air fryer”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Breville or PowerXL more popular in search?
This chart shows how often people search Google for Breville and PowerXL by name. Each line represents a brand's share of searches for all 14 air fryer brands we track, month by month, from searches in United States.
Share of searches by month for PowerXL, Breville. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | Gourmia | COSORI | Cuisinart | PowerXL | Chefman | Instant | Bella | Breville | Beautiful | Philips | Dash | Kalorik | Typhur |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 15.5% | 8.5% | 5.7% | 6.9% | 4.7% | 4% | 3.1% | 3.1% | 1.7% | 1.7% | 1.1% | 1.1% | 0.75% |
| Nov 2025 | 49% | 14.6% | 6.6% | 5.4% | 5.4% | 3.6% | 3.1% | 3% | 3.6% | 1.3% | 1.3% | 0.88% | 1.1% | 1.1% |
| Dec 2025 | 48% | 14.3% | 7.9% | 5.3% | 5.3% | 4.3% | 3.1% | 3.5% | 2.9% | 1.6% | 1.3% | 0.86% | 0.86% | 0.86% |
| Jan 2026 | 53.5% | 10.8% | 8.8% | 3.9% | 4.8% | 3.9% | 3.4% | 3.2% | 2.6% | 1.4% | 1.2% | 0.96% | 0.78% | 0.64% |
| Feb 2026 | 50.8% | 12.5% | 8.4% | 4.6% | 5.6% | 4.6% | 3.2% | 2.5% | 2.5% | 1.4% | 1.4% | 0.91% | 0.91% | 0.74% |
| Mar 2026 | 48.1% | 11.8% | 11.8% | 5.3% | 5.3% | 4.3% | 3.1% | 2.4% | 2.4% | 1.3% | 1.3% | 0.86% | 1.1% | 1.1% |
| Apr 2026 | 58.7% | 9.7% | 6.5% | 4.3% | 5.3% | 3.5% | 2.5% | 2.4% | 2.4% | 1.3% | 1.1% | 0.86% | 0.86% | 0.7% |
| May 2026 | 50.2% | 12.4% | 8.3% | 5.5% | 5.5% | 4.5% | 3.2% | 2.5% | 2.5% | 1.3% | 1.3% | 0.9% | 0.9% | 0.9% |
| Jun 2026 | 54.9% | 11% | 7.4% | 4.9% | 4.9% | 4.1% | 3.5% | 2.2% | 2.2% | 1.2% | 0.99% | 0.8% | 0.8% | 0.99% |
| Jul 2026 | 48.7% | 12% | 9.8% | 5.4% | 6.5% | 4.4% | 3.1% | 2.9% | 2% | 1.6% | 1.1% | 0.87% | 0.87% | 0.87% |
| Aug 2026 | 46.8% | 11.5% | 11.5% | 5.2% | 6.3% | 4.2% | 3% | 3.4% | 2.3% | 1.9% | 1.3% | 0.84% | 0.84% | 0.84% |
| Sep 2026 | 48.9% | 12% | 9.8% | 5.4% | 5.4% | 4.4% | 3.1% | 2.9% | 2.4% | 2% | 1.1% | 0.88% | 0.88% | 0.72% |
How has the Breville and PowerXL comparison changed over the last 12 months?
3 findings
- PowerXL was ahead of Breville in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among air fryer brands in the United States moved from 3.1% to 2.4%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, PowerXL’s share of searches among air fryer brands in the United States moved from 6.9% to 5.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for United States air fryer brands in September 2026?
2 changes
In September 2026, PowerXL lost share of searches among air fryer brands in the United States, from 6.3% to 5.4%.
Estimated monthly branded searches for Breville in the United States fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Breville’s and PowerXL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among air fryer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.