Air fryer brands in the United States:Which are most popular?

Name: Air fryer brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Ninja was the most searched air fryer brand in the United States, accounting for 48.9% of all searches among the 14 brands we track. When we checked with ChatGPT and Google AI Overviews, Ninja showed up in every answer. Ninja was recommended most often, coming first in two out of four responses that gave a list.

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Top air fryer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Ninja appeared every time. Ninja was recommended most often, coming first in two out of four answers that gave a list. Instant was second, and COSORI was third. Gourmia, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Ninja	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
COSORI	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Instant	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Breville	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Beautiful	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Philips	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Gourmia	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Cuisinart	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
PowerXL	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Chefman	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Bella	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Dash	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Kalorik	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Typhur	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
COSORI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Instant3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Breville2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beautiful2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gourmia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PowerXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chefman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bella0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kalorik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Typhur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air fryer brands

5 answers

Asked ChatGPT
“Which air fryer should I buy?”
1. 1Instant
2. 2Ninja
3. 3COSORI
Asked ChatGPT
“What are the best air fryer brands?”
1. 1Ninja
2. 2COSORI
3. 3Instant
4. 4Philips
5. 5Breville
Asked ChatGPT
“What is the best air fryer for a family?”
1. 1Ninja
2. 2COSORI
Searched Google, AI Overview
“air fryer”
1. 1Ninja
2. 2Beautiful
Searched Google, AI Overview
“best air fryer”
1. 1Instant
2. 2COSORI
3. 3Ninja
4. 4Beautiful
5. 5Breville

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which air fryer brands do people search for most?

This chart shows how often people search Google for each air fryer brand by name. Each line represents a brand's share of searches for all 14 air fryer brands we track, month by month, from searches in United States.

Share of searches among air fryer brands in the United States, by month

Month	Ninja	Gourmia	COSORI	Cuisinart	PowerXL	Chefman	Instant	Bella	Breville	Beautiful	Philips	Dash	Kalorik	Typhur
Oct 2025	42.1%	15.5%	8.5%	5.7%	6.9%	4.7%	4%	3.1%	3.1%	1.7%	1.7%	1.1%	1.1%	0.75%
Nov 2025	49%	14.6%	6.6%	5.4%	5.4%	3.6%	3.1%	3%	3.6%	1.3%	1.3%	0.88%	1.1%	1.1%
Dec 2025	48%	14.3%	7.9%	5.3%	5.3%	4.3%	3.1%	3.5%	2.9%	1.6%	1.3%	0.86%	0.86%	0.86%
Jan 2026	53.5%	10.8%	8.8%	3.9%	4.8%	3.9%	3.4%	3.2%	2.6%	1.4%	1.2%	0.96%	0.78%	0.64%
Feb 2026	50.8%	12.5%	8.4%	4.6%	5.6%	4.6%	3.2%	2.5%	2.5%	1.4%	1.4%	0.91%	0.91%	0.74%
Mar 2026	48.1%	11.8%	11.8%	5.3%	5.3%	4.3%	3.1%	2.4%	2.4%	1.3%	1.3%	0.86%	1.1%	1.1%
Apr 2026	58.7%	9.7%	6.5%	4.3%	5.3%	3.5%	2.5%	2.4%	2.4%	1.3%	1.1%	0.86%	0.86%	0.7%
May 2026	50.2%	12.4%	8.3%	5.5%	5.5%	4.5%	3.2%	2.5%	2.5%	1.3%	1.3%	0.9%	0.9%	0.9%
Jun 2026	54.9%	11%	7.4%	4.9%	4.9%	4.1%	3.5%	2.2%	2.2%	1.2%	0.99%	0.8%	0.8%	0.99%
Jul 2026	48.7%	12%	9.8%	5.4%	6.5%	4.4%	3.1%	2.9%	2%	1.6%	1.1%	0.87%	0.87%	0.87%
Aug 2026	46.8%	11.5%	11.5%	5.2%	6.3%	4.2%	3%	3.4%	2.3%	1.9%	1.3%	0.84%	0.84%	0.84%
Sep 2026	48.9%	12%	9.8%	5.4%	5.4%	4.4%	3.1%	2.9%	2.4%	2%	1.1%	0.88%	0.88%	0.72%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Ninja SharkNinja	48.9%	246K	0%	+2.1 points
2, moved from 3rd to 2nd	Gourmia	12%	60.5K	0%	+0.5 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	COSORI	9.8%	49.5K	-18.2%	-1.7 pointsmoved from 2nd to 3rd
4, moved from 5th to 4th	Cuisinart	5.4%	27.1K	0%	+0.2 pointsmoved from 5th to 4th
5, moved from 4th to 5th	PowerXL	5.4%	27.1K	-18.1%	-0.9 pointsmoved from 4th to 5th
6, held 6th	Chefman	4.4%	22.2K	0%	+0.2 points
7, moved from 8th to 7th	Instant	3.1%	15.8K	0%	+0.1 pointsmoved from 8th to 7th
8, moved from 7th to 8th	Bella	2.9%	14.8K	-18.2%	-0.5 pointsmoved from 7th to 8th
9, held 9th	Breville	2.4%	12.1K	0%	+0.1 points
10, held 10th	Beautiful	2%	9.9K	0%	+0.1 points
11, held 11th	Philips	1.1%	5.4K	-18.2%	-0.2 points
12, held 12th	Dash	0.88%	4.4K	0%	0 points
13, held 13th	Kalorik	0.88%	4.4K	0%	0 points
14, held 14th	Typhur	0.72%	3.6K	-18.2%	-0.1 points

1.Ninja
48.9%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +2.1 points.
2.Gourmia
12%
Moved from 3rd to 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.COSORI
9.8%
Moved from 2nd to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
4.Cuisinart
5.4%
Moved from 5th to 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.PowerXL
5.4%
Moved from 4th to 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.9 points.
6.Chefman
4.4%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.Instant
3.1%
Moved from 8th to 7th. 15.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.Bella
2.9%
Moved from 7th to 8th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
9.Breville
2.4%
Held 9th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.Beautiful
2%
Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
11.Philips
1.1%
Held 11th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
12.Dash
0.88%
Held 12th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
13.Kalorik
0.88%
Held 13th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
14.Typhur
0.72%
Held 14th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Which brand is most popular in search among air fryer brands in the United States?

14 brands

In September 2026, Ninja was the most searched among air fryer brands in the United States, with an estimated 246K branded searches, 48.9% of all searches for the 14 we track. Gourmia is in 2nd place, 36.9 percentage points behind at 12%.

United States air fryer brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Ninja	42.1% → 48.9%	58.7%Apr 2026	42.1%Oct 2025	1st
Gourmia	15.5% → 12%	15.5%Oct 2025	9.7%Apr 2026	2nd
COSORI	8.5% → 9.8%	11.8%Mar 2026	6.5%Apr 2026	3rd
Cuisinart	5.7% → 5.4%	5.7%Oct 2025	3.9%Jan 2026	5th → 4th
PowerXL	6.9% → 5.4%	6.9%Oct 2025	4.8%Jan 2026	4th → 5th
Chefman	4.7% → 4.4%	4.7%Oct 2025	3.5%Apr 2026	6th
Instant	4% → 3.1%	4%Oct 2025	2.5%Apr 2026	7th
Bella	3.1% → 2.9%	3.5%Dec 2025	2.2%Jun 2026	8th
Breville	3.1% → 2.4%	3.6%Nov 2025	2%Jul 2026	9th
Beautiful	1.7% → 2%	2%Sep 2026	1.2%Jun 2026	10th
Philips	1.7% → 1.1%	1.7%Oct 2025	0.99%Jun 2026	11th
Dash	1.1% → 0.88%	1.1%Oct 2025	0.8%Jun 2026	12th
Kalorik	1.1% → 0.88%	1.1%Oct 2025	0.78%Jan 2026	13th
Typhur	0.75% → 0.72%	1.1%Nov 2025	0.64%Jan 2026	14th

Each finding as a sentence

Across the 12 months ending September 2026, Ninja’s share of searches among air fryer brands in the United States increased from 42.1% to 48.9%.
Across the 12 months ending September 2026, Gourmia’s share of searches among air fryer brands in the United States decreased from 15.5% to 12%.
Across the 12 months ending September 2026, COSORI’s share of searches among air fryer brands in the United States increased from 8.5% to 9.8%.
Across the 12 months ending September 2026, PowerXL’s share of searches among air fryer brands in the United States decreased from 6.9% to 5.4%.
Across the 12 months ending September 2026, Instant’s share of searches among air fryer brands in the United States decreased from 4% to 3.1%.
Across the 12 months ending September 2026, Breville’s share of searches among air fryer brands in the United States decreased from 3.1% to 2.4%.
Across the 12 months ending September 2026, Philips’ share of searches among air fryer brands in the United States decreased from 1.7% to 1.1%.
Across the 12 months ending September 2026, Ninja’s share of searches among air fryer brands in the United States peaked at 58.7% in April 2026 and was lowest at 42.1% in October 2025.
Across the 12 months ending September 2026, Gourmia’s share of searches among air fryer brands in the United States peaked at 15.5% in October 2025 and was lowest at 9.7% in April 2026.
Across the 12 months ending September 2026, COSORI’s share of searches among air fryer brands in the United States peaked at 11.8% in March 2026 and was lowest at 6.5% in April 2026.
Across the 12 months ending September 2026, Cuisinart’s share of searches among air fryer brands in the United States peaked at 5.7% in October 2025 and was lowest at 3.9% in January 2026.
Across the 12 months ending September 2026, PowerXL’s share of searches among air fryer brands in the United States peaked at 6.9% in October 2025 and was lowest at 4.8% in January 2026.
Across the 12 months ending September 2026, Chefman’s share of searches among air fryer brands in the United States peaked at 4.7% in October 2025 and was lowest at 3.5% in April 2026.
Across the 12 months ending September 2026, Instant’s share of searches among air fryer brands in the United States peaked at 4% in October 2025 and was lowest at 2.5% in April 2026.
Across the 12 months ending September 2026, Bella’s share of searches among air fryer brands in the United States peaked at 3.5% in December 2025 and was lowest at 2.2% in June 2026.
Across the 12 months ending September 2026, Breville’s share of searches among air fryer brands in the United States peaked at 3.6% in November 2025 and was lowest at 2% in July 2026.
Across the 12 months ending September 2026, Cuisinart rose from 5th to 4th among air fryer brands in the United States.
Across the 12 months ending September 2026, PowerXL fell from 4th to 5th among air fryer brands in the United States.
Across the 12 months ending September 2026, Chefman, Bella, Beautiful, Dash, Kalorik and Typhur held steady: their share of searches among air fryer brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States air fryer brands in September 2026?

8 changes

In September 2026, Gourmia overtook COSORI to rank 2nd among air fryer brands in the United States, with 12% of the searches.
In September 2026, Ninja gained share of searches among air fryer brands in the United States, from 46.8% to 48.9%.
In September 2026, COSORI lost share of searches among air fryer brands in the United States, from 11.5% to 9.8%.
In September 2026, PowerXL lost share of searches among air fryer brands in the United States, from 6.3% to 5.4%.
In September 2026, Bella lost share of searches among air fryer brands in the United States, from 3.4% to 2.9%.
Beautiful’s share of searches among air fryer brands in the United States has gained ground for 3 months in a row, from 1.2% to 2% in September 2026.
In September 2026, Cuisinart rose from 5th to 4th among air fryer brands in the United States.
In September 2026, Instant rose from 8th to 7th among air fryer brands in the United States.

How are branded searches counted for air fryer brands?

15 search terms

Each brand's share of searches among air fryer brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.