How popular isBreville?
In September 2026, people searched for Breville by name about 213,000 times in the United States, an 18.3% decrease from the previous year. These searches made up 2.4% of all United States air fryer brand searches, placing Breville ninth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about air fryer brands, Breville appeared in two of the five answers and was the joint fourth most recommended of the 14.
Breville is the ninth most searched of 14 competitors and the joint fourth most recommended in AI answers.
NinjaShare of searches 48.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
GourmiaShare of searches 12%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
COSORIShare of searches 9.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
CuisinartShare of searches 5.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BrevilleShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top air fryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Breville is the joint fourth most recommended of the 14.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- COSORI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Instant3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Breville2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beautiful2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Gourmia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PowerXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chefman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air fryer brands
5 answers
Asked ChatGPT
“Which air fryer should I buy?”
Asked ChatGPT
“What are the best air fryer brands?”
Asked ChatGPT
“What is the best air fryer for a family?”
Searched Google, AI Overview
“air fryer”
Searched Google, AI Overview
“best air fryer”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which air fryer brands compete with Breville?
Share of searches by month for Ninja, Gourmia, COSORI, Cuisinart, PowerXL, Chefman, Instant, Bella, Breville. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | Gourmia | COSORI | Cuisinart | PowerXL | Chefman | Instant | Bella | Breville | Beautiful | Philips | Dash | Kalorik | Typhur |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 15.5% | 8.5% | 5.7% | 6.9% | 4.7% | 4% | 3.1% | 3.1% | 1.7% | 1.7% | 1.1% | 1.1% | 0.75% |
| Nov 2025 | 49% | 14.6% | 6.6% | 5.4% | 5.4% | 3.6% | 3.1% | 3% | 3.6% | 1.3% | 1.3% | 0.88% | 1.1% | 1.1% |
| Dec 2025 | 48% | 14.3% | 7.9% | 5.3% | 5.3% | 4.3% | 3.1% | 3.5% | 2.9% | 1.6% | 1.3% | 0.86% | 0.86% | 0.86% |
| Jan 2026 | 53.5% | 10.8% | 8.8% | 3.9% | 4.8% | 3.9% | 3.4% | 3.2% | 2.6% | 1.4% | 1.2% | 0.96% | 0.78% | 0.64% |
| Feb 2026 | 50.8% | 12.5% | 8.4% | 4.6% | 5.6% | 4.6% | 3.2% | 2.5% | 2.5% | 1.4% | 1.4% | 0.91% | 0.91% | 0.74% |
| Mar 2026 | 48.1% | 11.8% | 11.8% | 5.3% | 5.3% | 4.3% | 3.1% | 2.4% | 2.4% | 1.3% | 1.3% | 0.86% | 1.1% | 1.1% |
| Apr 2026 | 58.7% | 9.7% | 6.5% | 4.3% | 5.3% | 3.5% | 2.5% | 2.4% | 2.4% | 1.3% | 1.1% | 0.86% | 0.86% | 0.7% |
| May 2026 | 50.2% | 12.4% | 8.3% | 5.5% | 5.5% | 4.5% | 3.2% | 2.5% | 2.5% | 1.3% | 1.3% | 0.9% | 0.9% | 0.9% |
| Jun 2026 | 54.9% | 11% | 7.4% | 4.9% | 4.9% | 4.1% | 3.5% | 2.2% | 2.2% | 1.2% | 0.99% | 0.8% | 0.8% | 0.99% |
| Jul 2026 | 48.7% | 12% | 9.8% | 5.4% | 6.5% | 4.4% | 3.1% | 2.9% | 2% | 1.6% | 1.1% | 0.87% | 0.87% | 0.87% |
| Aug 2026 | 46.8% | 11.5% | 11.5% | 5.2% | 6.3% | 4.2% | 3% | 3.4% | 2.3% | 1.9% | 1.3% | 0.84% | 0.84% | 0.84% |
| Sep 2026 | 48.9% | 12% | 9.8% | 5.4% | 5.4% | 4.4% | 3.1% | 2.9% | 2.4% | 2% | 1.1% | 0.88% | 0.88% | 0.72% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.9% | 246K | 0% | +2.1 points | |
| 2, moved from 3rd to 2nd | 12% | 60.5K | 0% | +0.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 9.8% | 49.5K | -18.2% | -1.7 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 5.4% | 27.1K | 0% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.4% | 27.1K | -18.1% | -0.9 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.4% | 22.2K | 0% | +0.2 points | |
| 7, moved from 8th to 7th | 3.1% | 15.8K | 0% | +0.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 2.9% | 14.8K | -18.2% | -0.5 pointsmoved from 7th to 8th | |
| 9, held 9th | 2.4% | 12.1K | 0% | +0.1 points | |
| 10, held 10th | 2% | 9.9K | 0% | +0.1 points | |
| 11, held 11th | 1.1% | 5.4K | -18.2% | -0.2 points | |
| 12, held 12th | 0.88% | 4.4K | 0% | 0 points | |
| 13, held 13th | 0.88% | 4.4K | 0% | 0 points | |
| 14, held 14th | 0.72% | 3.6K | -18.2% | -0.1 points |
1.
Ninja48.9%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +2.1 points.
2.
Gourmia12%
Moved from 3rd to 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
COSORI9.8%
Moved from 2nd to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
5.4%
Moved from 5th to 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
PowerXL5.4%
Moved from 4th to 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.9 points.
6.
Chefman4.4%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.
Instant3.1%
Moved from 8th to 7th. 15.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.
Bella2.9%
Moved from 7th to 8th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
9.
Breville2.4%
Held 9th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.
Beautiful2%
Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
11.
Philips1.1%
Held 11th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
12.
Dash0.88%
Held 12th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
13.
Kalorik0.88%
Held 13th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
14.
Typhur0.72%
Held 14th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare popularity between Breville and its closest rivals
Every comparison with Breville
24 comparisons
- Breville vs Keurig
- Breville vs Nespresso
- Breville vs Ninja
- Breville vs De'Longhi
- Breville vs Moccamaster
- Breville vs Cuisinart
- Breville vs Bunn
- Breville vs Jura
- Breville vs Fellow
- Breville vs Hamilton Beach
- Breville vs Mr. Coffee
- Bella vs Breville
- Breville vs Chefman
- Breville vs COSORI
- Breville vs Gourmia
- Breville vs Instant
- Breville vs PowerXL
- Beautiful vs Breville
- Breville vs OXO
- Breville vs Philips
- Breville vs Smeg
- Breville vs Dash
- Breville vs Kalorik
- Breville vs Typhur
How has branded search demand for Breville changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Breville in the United States fell from 261K to 213K.
- Across the 12 months ending September 2026, Breville’s share of searches among air fryer brands in the United States decreased from 3.1% to 2.4%.
- Across the 12 months ending September 2026, Breville’s share of searches among air fryer brands in the United States peaked at 3.6% in November 2025 and was lowest at 2% in July 2026.
How did search popularity change for United States air fryer brands in September 2026?
6 changes
In September 2026, Gourmia overtook COSORI to rank 2nd among air fryer brands in the United States, with 12% of the searches.
In September 2026, Ninja gained share of searches among air fryer brands in the United States, from 46.8% to 48.9%.
In September 2026, COSORI lost share of searches among air fryer brands in the United States, from 11.5% to 9.8%.
In September 2026, PowerXL lost share of searches among air fryer brands in the United States, from 6.3% to 5.4%.
In September 2026, Bella lost share of searches among air fryer brands in the United States, from 3.4% to 2.9%.
Beautiful’s share of searches among air fryer brands in the United States has gained ground for 3 months in a row, from 1.2% to 2% in September 2026.
How are Breville’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- breville air fryer
- breville espresso machine
Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Breville compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Coffee maker brands | 3rd of 15 | 12.3% | Show ranking |
| Air fryer brands | 9th of 14 | 2.4% | Shown above |
Is Breville your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.