How popular isNespresso?
In September 2026, people searched for Nespresso by name about 673,000 times in the United States, an 18.2% decrease from the previous year. These searches made up 41.3% of all United States coffee maker brand searches, placing Nespresso first out of 15 brands. When we asked both ChatGPT and Google AI Overviews about coffee maker brands, Nespresso appeared in one of the five answers and was the fifth most recommended of the 15.
Nespresso is the most searched of 15 competitors and the fifth most recommended in AI answers.
NespressoShare of searches 41.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
KeurigShare of searches 15.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
BrevilleShare of searches 12.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
NinjaShare of searches 10.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
De'LonghiShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
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Top coffee maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nespresso was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Nespresso is the fifth most recommended of the 15.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moccamaster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Keurig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- De'Longhi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cuisinart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Nespresso1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ninja1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bunn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee maker brands
5 answers
Asked ChatGPT
“Which coffee maker should I buy?”
Asked ChatGPT
“What are the best coffee maker brands?”
Asked ChatGPT
“What is the best espresso machine for home?”
Searched Google, AI Overview
“coffee maker”
Searched Google, AI Overview
“espresso machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which coffee maker brands compete with Nespresso?
Share of searches by month for Nespresso, Keurig, Breville, Ninja, De'Longhi, Moccamaster, Cuisinart, Bunn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nespresso | Keurig | Breville | Ninja | De'Longhi | Moccamaster | Cuisinart | Bunn | Jura | Fellow | Hamilton Beach | Mr. Coffee | OXO | Philips | Smeg |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 16.3% | 13.3% | 6% | 4% | 3.9% | 4% | 2.7% | 1.2% | 0.8% | 0.8% | 0.8% | 0.54% | 0.54% | 0.54% |
| Nov 2025 | 42.6% | 15.7% | 15.7% | 5.8% | 3.8% | 4.8% | 4.7% | 2.1% | 1.2% | 0.95% | 0.63% | 0.63% | 0.42% | 0.52% | 0.42% |
| Dec 2025 | 38.3% | 17.2% | 14.1% | 7.7% | 5.2% | 4.5% | 5.2% | 2.3% | 1.3% | 1% | 0.85% | 0.85% | 0.46% | 0.57% | 0.46% |
| Jan 2026 | 38.6% | 17.3% | 14.1% | 7.7% | 5.2% | 4.5% | 5.2% | 2.3% | 1.3% | 0.85% | 0.85% | 0.85% | 0.46% | 0.46% | 0.38% |
| Feb 2026 | 42.3% | 18.9% | 10.4% | 6.9% | 4.7% | 4.7% | 4.7% | 2.1% | 1.1% | 0.93% | 0.93% | 0.76% | 0.62% | 0.51% | 0.42% |
| Mar 2026 | 42.2% | 18.9% | 10.3% | 6.9% | 4.6% | 4% | 4.6% | 2.5% | 1.4% | 1.1% | 0.93% | 0.93% | 0.51% | 0.51% | 0.41% |
| Apr 2026 | 44.5% | 16.3% | 10.9% | 7.3% | 4.9% | 4.1% | 4% | 2.2% | 1.5% | 1.2% | 0.98% | 0.8% | 0.54% | 0.54% | 0.44% |
| May 2026 | 44.6% | 16.3% | 10.9% | 7.3% | 4.9% | 4.1% | 4% | 2.2% | 1.5% | 1.2% | 0.8% | 0.8% | 0.54% | 0.44% | 0.44% |
| Jun 2026 | 44.2% | 16.2% | 10.8% | 7.2% | 5.9% | 4% | 4% | 1.8% | 1.5% | 1.2% | 0.97% | 0.79% | 0.53% | 0.43% | 0.43% |
| Jul 2026 | 39.4% | 17.6% | 11.8% | 7.9% | 5.3% | 4.4% | 4.3% | 2.4% | 1.9% | 1.3% | 1.1% | 1.1% | 0.58% | 0.47% | 0.47% |
| Aug 2026 | 40.4% | 18.1% | 12.1% | 8.1% | 5.4% | 3.9% | 3.6% | 2% | 2% | 1.1% | 1.1% | 0.89% | 0.49% | 0.49% | 0.49% |
| Sep 2026 | 41.3% | 15.1% | 12.3% | 10.1% | 5.6% | 3.8% | 3.7% | 2% | 1.7% | 1.1% | 0.91% | 0.91% | 0.5% | 0.5% | 0.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.3% | 673K | 0% | +0.9 points | |
| 2, held 2nd | 15.1% | 246K | -18.3% | -3 points | |
| 3, held 3rd | 12.3% | 201K | 0% | +0.3 points | |
| 4, held 4th | 10.1% | 165K | +22.2% | +2 points | |
| 5, held 5th | 5.6% | 90.5K | 0% | +0.1 points | |
| 6, held 6th | 3.8% | 61.6K | -4.2% | -0.1 points | |
| 7, held 7th | 3.7% | 60.5K | 0% | +0.1 points | |
| 8, held 8th | 2% | 33.1K | 0% | 0 points | |
| 9, held 9th | 1.7% | 27.1K | -18.1% | -0.3 points | |
| 10, held 10th | 1.1% | 18.1K | 0% | 0 points | |
| 11, held 11th | 0.91% | 14.8K | -18.2% | -0.2 points | |
| 12, held 12th | 0.91% | 14.8K | 0% | 0 points | |
| 13, held 13th | 0.5% | 8.1K | 0% | 0 points | |
| 14, held 14th | 0.5% | 8.1K | 0% | 0 points | |
| 15, held 15th | 0.5% | 8.1K | 0% | 0 points |
41.3%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.9 points.
2.
Keurig15.1%
Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -3 points.
3.
Breville12.3%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Ninja10.1%
Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +2 points.
5.6%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.8%
Held 6th. 61.6K estimated branded searches, -4.2% vs prior month. Share -0.1 points.
3.7%
Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.
Bunn2%
Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Jura1.7%
Held 9th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
10.
Fellow1.1%
Held 10th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.91%
Held 11th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
12.
Mr. Coffee0.91%
Held 12th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
13.
OXO0.5%
Held 13th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
14.
Philips0.5%
Held 14th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
15.
Smeg0.5%
Held 15th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Nespresso and its closest rivals
Every comparison with Nespresso
14 comparisons
How has branded search demand for Nespresso changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nespresso in the United States fell from 823K to 673K.
- Across the 12 months ending September 2026, Nespresso’s share of searches among coffee maker brands in the United States decreased from 44.6% to 41.3%.
- Across the 12 months ending September 2026, Nespresso’s share of searches among coffee maker brands in the United States peaked at 44.6% in May 2026 and was lowest at 38.3% in December 2025.
How did search popularity change for United States coffee maker brands in September 2026?
6 changes
In September 2026, Ninja gained share of searches among coffee maker brands in the United States, from 8.1% to 10.1%.
In September 2026, Nespresso gained share of searches among coffee maker brands in the United States, from 40.4% to 41.3%.
In September 2026, Keurig lost share of searches among coffee maker brands in the United States, from 18.1% to 15.1%.
Breville’s share of searches among coffee maker brands in the United States has gained ground for 3 months in a row, from 10.8% to 12.3% in September 2026.
Estimated monthly branded searches for De'Longhi in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
Estimated monthly branded searches for Fellow in the United States rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
How are Nespresso’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Nespresso’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nespresso
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