Brandwave

De'Longhi vs Moccamaster:Which is more popular?

In September 2026, De'Longhi had more branded searches than Moccamaster among coffee maker brands in the United States. De'Longhi had about 90,500 branded searches, while Moccamaster had 61,600. De'Longhi made up 5.6% of all coffee maker brand searches we track, and Moccamaster accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about coffee maker brands, Moccamaster appeared in three of the five answers and De'Longhi in two. Moccamaster was mentioned before De'Longhi in two out of three answers.

Among coffee maker brands in the United States in September 2026

Who do people search for more?

De'Longhi, about 47% more searches than Moccamaster

De'Longhi 90.5K searchesMoccamaster 61.6K searches

Who does AI mention more?

Moccamaster, mentioned in 3 of 5 answers, De'Longhi in 2

Moccamaster in 3 of 5De'Longhi in 2 of 5

Who does AI recommend more?

Moccamaster, named ahead of De'Longhi in 2 of 3 answers

Moccamaster first in 2De'Longhi first in 1

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Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moccamaster was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. De'Longhi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Moccamaster was listed before De'Longhi in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moccamaster1st
  2. Breville2nd
  3. Cuisinart3rd
  4. OXO4th
  5. Nespresso5th
  6. Ninja6th
  7. Keurig7th
  8. De'Longhi8th
  9. Bunn–
  10. Jura–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moccamaster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Keurig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • De'Longhi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cuisinart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nespresso1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bunn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is De'Longhi or Moccamaster more popular in search?

This chart shows how often people search Google for De'Longhi and Moccamaster by name. Each line represents a brand's share of searches for all 15 coffee maker brands we track, month by month, from searches in United States.

De'Longhi and Moccamaster among coffee maker brands in the United States, by month

Share of searches by month for De'Longhi, Moccamaster. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoKeurigBrevilleNinjaDe'LonghiMoccamasterCuisinartBunnJuraFellowHamilton BeachMr. CoffeeOXOPhilipsSmeg
Oct 202544.6%16.3%13.3%6%4%3.9%4%2.7%1.2%0.8%0.8%0.8%0.54%0.54%0.54%
Nov 202542.6%15.7%15.7%5.8%3.8%4.8%4.7%2.1%1.2%0.95%0.63%0.63%0.42%0.52%0.42%
Dec 202538.3%17.2%14.1%7.7%5.2%4.5%5.2%2.3%1.3%1%0.85%0.85%0.46%0.57%0.46%
Jan 202638.6%17.3%14.1%7.7%5.2%4.5%5.2%2.3%1.3%0.85%0.85%0.85%0.46%0.46%0.38%
Feb 202642.3%18.9%10.4%6.9%4.7%4.7%4.7%2.1%1.1%0.93%0.93%0.76%0.62%0.51%0.42%
Mar 202642.2%18.9%10.3%6.9%4.6%4%4.6%2.5%1.4%1.1%0.93%0.93%0.51%0.51%0.41%
Apr 202644.5%16.3%10.9%7.3%4.9%4.1%4%2.2%1.5%1.2%0.98%0.8%0.54%0.54%0.44%
May 202644.6%16.3%10.9%7.3%4.9%4.1%4%2.2%1.5%1.2%0.8%0.8%0.54%0.44%0.44%
Jun 202644.2%16.2%10.8%7.2%5.9%4%4%1.8%1.5%1.2%0.97%0.79%0.53%0.43%0.43%
Jul 202639.4%17.6%11.8%7.9%5.3%4.4%4.3%2.4%1.9%1.3%1.1%1.1%0.58%0.47%0.47%
Aug 202640.4%18.1%12.1%8.1%5.4%3.9%3.6%2%2%1.1%1.1%0.89%0.49%0.49%0.49%
Sep 202641.3%15.1%12.3%10.1%5.6%3.8%3.7%2%1.7%1.1%0.91%0.91%0.5%0.5%0.5%

How has the De'Longhi and Moccamaster comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Moccamaster took it in November 2025, De'Longhi took it in December 2025, Moccamaster took it in February 2026, De'Longhi took it in March 2026.
  • Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee maker brands in the United States moved from 4% to 5.6%, and its estimated monthly branded searches moved from 74K to 90.5K.
  • Across the 12 months ending September 2026, Moccamaster’s share of searches among coffee maker brands in the United States moved from 3.9% to 3.8%, and its estimated monthly branded searches moved from 72.6K to 61.6K.

How did search popularity change for United States coffee maker brands in September 2026?

2 changes

  1. Estimated monthly branded searches for De'Longhi in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  2. Estimated monthly branded searches for Moccamaster in the United States fell 15.2% over 12 measured months, from 72.6K to 61.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using De'Longhi’s and Moccamaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

De'Longhi

1 branded search term

  • delonghi espresso machine

Moccamaster

2 branded search terms

  • moccamaster
  • technivorm moccamaster

How the Brand Demand Index is measured

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