How popular isDe'Longhi?
In September 2026, people searched for De'Longhi by name about 90,500 times in the United States, a 22.3% increase from the previous year. These searches made up 5.6% of all United States coffee maker brand searches, placing De'Longhi fifth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about coffee maker brands, De'Longhi appeared in two of the five answers and was the eighth most recommended of the 15.
De'Longhi is the fifth most searched of 15 competitors and the eighth most recommended in AI answers.
NespressoShare of searches 41.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
KeurigShare of searches 15.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
BrevilleShare of searches 12.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
NinjaShare of searches 10.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
De'LonghiShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
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Top coffee maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, De'Longhi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. De'Longhi is the eighth most recommended of the 15.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moccamaster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Keurig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- De'Longhi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cuisinart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Nespresso1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ninja1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bunn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee maker brands
5 answers
Asked ChatGPT
“Which coffee maker should I buy?”
Asked ChatGPT
“What are the best coffee maker brands?”
Asked ChatGPT
“What is the best espresso machine for home?”
Searched Google, AI Overview
“coffee maker”
Searched Google, AI Overview
“espresso machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which coffee maker brands compete with De'Longhi?
Share of searches by month for Nespresso, Keurig, Breville, Ninja, De'Longhi, Moccamaster, Cuisinart, Bunn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nespresso | Keurig | Breville | Ninja | De'Longhi | Moccamaster | Cuisinart | Bunn | Jura | Fellow | Hamilton Beach | Mr. Coffee | OXO | Philips | Smeg |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 16.3% | 13.3% | 6% | 4% | 3.9% | 4% | 2.7% | 1.2% | 0.8% | 0.8% | 0.8% | 0.54% | 0.54% | 0.54% |
| Nov 2025 | 42.6% | 15.7% | 15.7% | 5.8% | 3.8% | 4.8% | 4.7% | 2.1% | 1.2% | 0.95% | 0.63% | 0.63% | 0.42% | 0.52% | 0.42% |
| Dec 2025 | 38.3% | 17.2% | 14.1% | 7.7% | 5.2% | 4.5% | 5.2% | 2.3% | 1.3% | 1% | 0.85% | 0.85% | 0.46% | 0.57% | 0.46% |
| Jan 2026 | 38.6% | 17.3% | 14.1% | 7.7% | 5.2% | 4.5% | 5.2% | 2.3% | 1.3% | 0.85% | 0.85% | 0.85% | 0.46% | 0.46% | 0.38% |
| Feb 2026 | 42.3% | 18.9% | 10.4% | 6.9% | 4.7% | 4.7% | 4.7% | 2.1% | 1.1% | 0.93% | 0.93% | 0.76% | 0.62% | 0.51% | 0.42% |
| Mar 2026 | 42.2% | 18.9% | 10.3% | 6.9% | 4.6% | 4% | 4.6% | 2.5% | 1.4% | 1.1% | 0.93% | 0.93% | 0.51% | 0.51% | 0.41% |
| Apr 2026 | 44.5% | 16.3% | 10.9% | 7.3% | 4.9% | 4.1% | 4% | 2.2% | 1.5% | 1.2% | 0.98% | 0.8% | 0.54% | 0.54% | 0.44% |
| May 2026 | 44.6% | 16.3% | 10.9% | 7.3% | 4.9% | 4.1% | 4% | 2.2% | 1.5% | 1.2% | 0.8% | 0.8% | 0.54% | 0.44% | 0.44% |
| Jun 2026 | 44.2% | 16.2% | 10.8% | 7.2% | 5.9% | 4% | 4% | 1.8% | 1.5% | 1.2% | 0.97% | 0.79% | 0.53% | 0.43% | 0.43% |
| Jul 2026 | 39.4% | 17.6% | 11.8% | 7.9% | 5.3% | 4.4% | 4.3% | 2.4% | 1.9% | 1.3% | 1.1% | 1.1% | 0.58% | 0.47% | 0.47% |
| Aug 2026 | 40.4% | 18.1% | 12.1% | 8.1% | 5.4% | 3.9% | 3.6% | 2% | 2% | 1.1% | 1.1% | 0.89% | 0.49% | 0.49% | 0.49% |
| Sep 2026 | 41.3% | 15.1% | 12.3% | 10.1% | 5.6% | 3.8% | 3.7% | 2% | 1.7% | 1.1% | 0.91% | 0.91% | 0.5% | 0.5% | 0.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.3% | 673K | 0% | +0.9 points | |
| 2, held 2nd | 15.1% | 246K | -18.3% | -3 points | |
| 3, held 3rd | 12.3% | 201K | 0% | +0.3 points | |
| 4, held 4th | 10.1% | 165K | +22.2% | +2 points | |
| 5, held 5th | 5.6% | 90.5K | 0% | +0.1 points | |
| 6, held 6th | 3.8% | 61.6K | -4.2% | -0.1 points | |
| 7, held 7th | 3.7% | 60.5K | 0% | +0.1 points | |
| 8, held 8th | 2% | 33.1K | 0% | 0 points | |
| 9, held 9th | 1.7% | 27.1K | -18.1% | -0.3 points | |
| 10, held 10th | 1.1% | 18.1K | 0% | 0 points | |
| 11, held 11th | 0.91% | 14.8K | -18.2% | -0.2 points | |
| 12, held 12th | 0.91% | 14.8K | 0% | 0 points | |
| 13, held 13th | 0.5% | 8.1K | 0% | 0 points | |
| 14, held 14th | 0.5% | 8.1K | 0% | 0 points | |
| 15, held 15th | 0.5% | 8.1K | 0% | 0 points |
41.3%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.9 points.
2.
Keurig15.1%
Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -3 points.
3.
Breville12.3%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Ninja10.1%
Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +2 points.
5.6%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.8%
Held 6th. 61.6K estimated branded searches, -4.2% vs prior month. Share -0.1 points.
3.7%
Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.
Bunn2%
Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Jura1.7%
Held 9th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
10.
Fellow1.1%
Held 10th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.91%
Held 11th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
12.
Mr. Coffee0.91%
Held 12th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
13.
OXO0.5%
Held 13th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
14.
Philips0.5%
Held 14th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
15.
Smeg0.5%
Held 15th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between De'Longhi and its closest rivals
Every comparison with De'Longhi
14 comparisons
How has branded search demand for De'Longhi changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for De'Longhi in the United States rose from 74K to 90.5K.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee maker brands in the United States increased from 4% to 5.6%.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee maker brands in the United States peaked at 5.9% in June 2026 and was lowest at 3.8% in November 2025.
- Across the 12 months ending September 2026, De'Longhi rose from 6th to 5th among coffee maker brands in the United States.
How did search popularity change for United States coffee maker brands in September 2026?
6 changes
In September 2026, Ninja gained share of searches among coffee maker brands in the United States, from 8.1% to 10.1%.
In September 2026, Nespresso gained share of searches among coffee maker brands in the United States, from 40.4% to 41.3%.
In September 2026, Keurig lost share of searches among coffee maker brands in the United States, from 18.1% to 15.1%.
Breville’s share of searches among coffee maker brands in the United States has gained ground for 3 months in a row, from 10.8% to 12.3% in September 2026.
Estimated monthly branded searches for De'Longhi in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
Estimated monthly branded searches for Fellow in the United States rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
How are De'Longhi’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using De'Longhi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- delonghi espresso machine
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