De'Longhi vs Ninja:Which is more popular?
In September 2026, Ninja had more branded searches than De'Longhi among coffee maker brands in the United States. Ninja had about 165,000 branded searches, while De'Longhi had 90,500. Ninja made up 10.1% of all coffee maker brand searches we track, and De'Longhi accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about coffee maker brands, De'Longhi appeared in two of the five answers and Ninja in one. De'Longhi and Ninja were each mentioned first in one of the two answers that named either.
Who do people search for more?
Ninja, about 82% more searches than De'Longhi
Who does AI mention more?
De'Longhi, mentioned in 2 of 5 answers, Ninja in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top coffee maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, De'Longhi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ninja was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. De'Longhi and Ninja were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moccamaster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Keurig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- De'Longhi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cuisinart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nespresso1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ninja1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bunn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee maker brands
5 answers
Asked ChatGPT
“Which coffee maker should I buy?”
Asked ChatGPT
“What are the best coffee maker brands?”
Asked ChatGPT
“What is the best espresso machine for home?”
Searched Google, AI Overview
“coffee maker”
Searched Google, AI Overview
“espresso machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is De'Longhi or Ninja more popular in search?
This chart shows how often people search Google for De'Longhi and Ninja by name. Each line represents a brand's share of searches for all 15 coffee maker brands we track, month by month, from searches in United States.
Share of searches by month for Ninja, De'Longhi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nespresso | Keurig | Breville | Ninja | De'Longhi | Moccamaster | Cuisinart | Bunn | Jura | Fellow | Hamilton Beach | Mr. Coffee | OXO | Philips | Smeg |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 16.3% | 13.3% | 6% | 4% | 3.9% | 4% | 2.7% | 1.2% | 0.8% | 0.8% | 0.8% | 0.54% | 0.54% | 0.54% |
| Nov 2025 | 42.6% | 15.7% | 15.7% | 5.8% | 3.8% | 4.8% | 4.7% | 2.1% | 1.2% | 0.95% | 0.63% | 0.63% | 0.42% | 0.52% | 0.42% |
| Dec 2025 | 38.3% | 17.2% | 14.1% | 7.7% | 5.2% | 4.5% | 5.2% | 2.3% | 1.3% | 1% | 0.85% | 0.85% | 0.46% | 0.57% | 0.46% |
| Jan 2026 | 38.6% | 17.3% | 14.1% | 7.7% | 5.2% | 4.5% | 5.2% | 2.3% | 1.3% | 0.85% | 0.85% | 0.85% | 0.46% | 0.46% | 0.38% |
| Feb 2026 | 42.3% | 18.9% | 10.4% | 6.9% | 4.7% | 4.7% | 4.7% | 2.1% | 1.1% | 0.93% | 0.93% | 0.76% | 0.62% | 0.51% | 0.42% |
| Mar 2026 | 42.2% | 18.9% | 10.3% | 6.9% | 4.6% | 4% | 4.6% | 2.5% | 1.4% | 1.1% | 0.93% | 0.93% | 0.51% | 0.51% | 0.41% |
| Apr 2026 | 44.5% | 16.3% | 10.9% | 7.3% | 4.9% | 4.1% | 4% | 2.2% | 1.5% | 1.2% | 0.98% | 0.8% | 0.54% | 0.54% | 0.44% |
| May 2026 | 44.6% | 16.3% | 10.9% | 7.3% | 4.9% | 4.1% | 4% | 2.2% | 1.5% | 1.2% | 0.8% | 0.8% | 0.54% | 0.44% | 0.44% |
| Jun 2026 | 44.2% | 16.2% | 10.8% | 7.2% | 5.9% | 4% | 4% | 1.8% | 1.5% | 1.2% | 0.97% | 0.79% | 0.53% | 0.43% | 0.43% |
| Jul 2026 | 39.4% | 17.6% | 11.8% | 7.9% | 5.3% | 4.4% | 4.3% | 2.4% | 1.9% | 1.3% | 1.1% | 1.1% | 0.58% | 0.47% | 0.47% |
| Aug 2026 | 40.4% | 18.1% | 12.1% | 8.1% | 5.4% | 3.9% | 3.6% | 2% | 2% | 1.1% | 1.1% | 0.89% | 0.49% | 0.49% | 0.49% |
| Sep 2026 | 41.3% | 15.1% | 12.3% | 10.1% | 5.6% | 3.8% | 3.7% | 2% | 1.7% | 1.1% | 0.91% | 0.91% | 0.5% | 0.5% | 0.5% |
How has the De'Longhi and Ninja comparison changed over the last 12 months?
3 findings
- Ninja was ahead of De'Longhi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee maker brands in the United States moved from 4% to 5.6%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 12 months ending September 2026, Ninja’s share of searches among coffee maker brands in the United States moved from 6% to 10.1%, and its estimated monthly branded searches moved from 110K to 165K.
How did search popularity change for United States coffee maker brands in September 2026?
2 changes
In September 2026, Ninja gained share of searches among coffee maker brands in the United States, from 8.1% to 10.1%.
Estimated monthly branded searches for De'Longhi in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using De'Longhi’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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