OXO vs Smeg:Which is more popular?
In September 2026, OXO and Smeg were level in searches among coffee maker brands in the United States, with an estimated 8.1K branded searches each, at 0.5% of the total each. When we asked ChatGPT and Google AI Overviews about coffee maker brands, OXO appeared in three of the five answers and Smeg in none.
Who do people search for more?
OXO and Smeg are searched for about as often as each other.
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Top coffee maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Smeg did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moccamaster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Keurig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
De'Longhi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cuisinart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nespresso1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ninja1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bunn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee maker brands
5 answers
Asked ChatGPT
“Which coffee maker should I buy?”
Asked ChatGPT
“What are the best coffee maker brands?”
Asked ChatGPT
“What is the best espresso machine for home?”
Searched Google, AI Overview
“coffee maker”
Searched Google, AI Overview
“espresso machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is OXO or Smeg more popular in search?
This chart shows how often people search Google for OXO and Smeg by name. Each line represents a brand's share of searches for all 15 coffee maker brands we track, month by month, from searches in United States.
Share of searches by month for OXO, Smeg. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nespresso | Keurig | Breville | Ninja | De'Longhi | Moccamaster | Cuisinart | Bunn | Jura | Fellow | Hamilton Beach | Mr. Coffee | OXO | Philips | Smeg |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 16.3% | 13.3% | 6% | 4% | 3.9% | 4% | 2.7% | 1.2% | 0.8% | 0.8% | 0.8% | 0.54% | 0.54% | 0.54% |
| Nov 2025 | 42.6% | 15.7% | 15.7% | 5.8% | 3.8% | 4.8% | 4.7% | 2.1% | 1.2% | 0.95% | 0.63% | 0.63% | 0.42% | 0.52% | 0.42% |
| Dec 2025 | 38.3% | 17.2% | 14.1% | 7.7% | 5.2% | 4.5% | 5.2% | 2.3% | 1.3% | 1% | 0.85% | 0.85% | 0.46% | 0.57% | 0.46% |
| Jan 2026 | 38.6% | 17.3% | 14.1% | 7.7% | 5.2% | 4.5% | 5.2% | 2.3% | 1.3% | 0.85% | 0.85% | 0.85% | 0.46% | 0.46% | 0.38% |
| Feb 2026 | 42.3% | 18.9% | 10.4% | 6.9% | 4.7% | 4.7% | 4.7% | 2.1% | 1.1% | 0.93% | 0.93% | 0.76% | 0.62% | 0.51% | 0.42% |
| Mar 2026 | 42.2% | 18.9% | 10.3% | 6.9% | 4.6% | 4% | 4.6% | 2.5% | 1.4% | 1.1% | 0.93% | 0.93% | 0.51% | 0.51% | 0.41% |
| Apr 2026 | 44.5% | 16.3% | 10.9% | 7.3% | 4.9% | 4.1% | 4% | 2.2% | 1.5% | 1.2% | 0.98% | 0.8% | 0.54% | 0.54% | 0.44% |
| May 2026 | 44.6% | 16.3% | 10.9% | 7.3% | 4.9% | 4.1% | 4% | 2.2% | 1.5% | 1.2% | 0.8% | 0.8% | 0.54% | 0.44% | 0.44% |
| Jun 2026 | 44.2% | 16.2% | 10.8% | 7.2% | 5.9% | 4% | 4% | 1.8% | 1.5% | 1.2% | 0.97% | 0.79% | 0.53% | 0.43% | 0.43% |
| Jul 2026 | 39.4% | 17.6% | 11.8% | 7.9% | 5.3% | 4.4% | 4.3% | 2.4% | 1.9% | 1.3% | 1.1% | 1.1% | 0.58% | 0.47% | 0.47% |
| Aug 2026 | 40.4% | 18.1% | 12.1% | 8.1% | 5.4% | 3.9% | 3.6% | 2% | 2% | 1.1% | 1.1% | 0.89% | 0.49% | 0.49% | 0.49% |
| Sep 2026 | 41.3% | 15.1% | 12.3% | 10.1% | 5.6% | 3.8% | 3.7% | 2% | 1.7% | 1.1% | 0.91% | 0.91% | 0.5% | 0.5% | 0.5% |
How has the OXO and Smeg comparison changed over the last 12 months?
3 findings
- OXO was ahead of Smeg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OXO’s share of searches among coffee maker brands in the United States moved from 0.54% to 0.5%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Smeg’s share of searches among coffee maker brands in the United States moved from 0.54% to 0.5%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for United States coffee maker brands in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using OXO’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among coffee maker brands
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