Brandwave

How popular isNavy Federal Credit Union?

In October 2026, people searched for Navy Federal Credit Union by name about 4.2 million times in the United States, about the same as the previous year. These searches made up 24.5% of all United States auto refinance company searches, placing Navy Federal Credit Union first out of eight companies. When we asked both ChatGPT and Google AI Overviews about auto refinance companies, Navy Federal Credit Union appeared in two of the five answers and was the third most recommended of the eight.

Search and AI answers in October 2026

Navy Federal Credit Union is the most searched of 8 competitors and the third most recommended in the AI answers we collected.

  1. Navy Federal Credit UnionShare of searches 24.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. CaribouShare of searches 19.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Gravity LendingShare of searches 16.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. AutopayShare of searches 13.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. RateGeniusShare of searches 10.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top auto refinance companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Navy Federal Credit Union was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Navy Federal Credit Union is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PenFed Credit Union1st
  2. Caribou2nd
  3. Navy Federal Credit Union3rd
  4. myAutoloan4th
  5. Autopay5th
  6. Gravity Lending6th
  7. RateGenius–
  8. iLending–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PenFed Credit Union5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caribou3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • myAutoloan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Navy Federal Credit Union2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gravity Lending2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Autopay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RateGenius0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iLending0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about auto refinance companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

How often do people search for Navy Federal Credit Union compared with other United States auto refinance companies?

Navy Federal Credit Union against auto refinance companies in the United States, by month

Share of searches by month for Navy Federal Credit Union, Caribou, Gravity Lending, Autopay, RateGenius, iLending, myAutoloan, PenFed Credit Union. The figures are in the table below the chart.

View monthly share of searches table
MonthNavy Federal Credit UnionCaribouGravity LendingAutopayRateGeniusiLendingmyAutoloanPenFed Credit Union
Nov 202524.3%13.2%19.9%10.7%16.2%8.8%3.2%3.7%
Dec 202524.9%16.6%16.6%7.4%16.6%8.9%3.1%5.8%
Jan 202625.8%11.5%17.2%9.4%17.2%9.4%3.4%6.3%
Feb 202628%10.2%18.6%8.2%18.6%8.2%3.7%4.5%
Mar 202628.9%12.9%19.3%6.9%15.8%8.6%3.1%4.5%
Apr 202622.1%12.1%14.8%6.5%12.1%8.1%2.2%22.1%
May 202621.6%9.6%14.4%6.3%11.8%7.8%2.2%26.4%
Jun 202628.1%12.5%18.8%10.2%12.5%8.2%2.8%6.8%
Jul 202633.6%10%18.3%12.2%12.2%8.1%2.8%2.8%
Aug 202621.1%14.1%21.1%14.1%14.1%9.3%3.2%3.2%
Sep 202624.3%16.2%19.8%13.2%10.8%8.7%3.9%3%
Oct 202624.5%19.9%16.3%13.3%10.9%7.3%4.8%3%

  1. 1.Navy Federal Credit Union

    24.5%

    Held 1st. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Caribou

    19.9%

    Moved from 3rd to 2nd. 6.6K estimated branded searches, +22.2% vs prior month. Share +3.7 points.

  3. 3.Gravity Lending

    16.3%

    Moved from 2nd to 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -3.5 points.

  4. 4.Autopay

    13.3%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.RateGenius

    10.9%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.iLending

    7.3%

    Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -1.5 points.

  7. 7.myAutoloan

    4.8%

    Held 7th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.9 points.

  8. 8.PenFed Credit Union

    3%

    Held 8th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Navy Federal Credit Union sells other things too, so only its searches that name this product count here, like “navy federal auto refinance”.

Compare popularity between Navy Federal Credit Union and its closest rivals

Every comparison with Navy Federal Credit Union

40 comparisons

How has branded search demand for Navy Federal Credit Union changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Navy Federal Credit Union in the United States held steady at 4.2M.
  • Across the 12 months ending October 2026, Navy Federal Credit Union’s share of searches among auto refinance companies in the United States peaked at 33.6% in July 2026 and was lowest at 21.1% in August 2026.

How did search popularity change for United States auto refinance companies in October 2026?

6 changes

  1. In October 2026, Caribou overtook Gravity Lending to rank 2nd among auto refinance companies in the United States, with 19.9% of the searches.

  2. In October 2026, myAutoloan gained share of searches among auto refinance companies in the United States, from 3.9% to 4.8%.

  3. In October 2026, Gravity Lending lost share of searches among auto refinance companies in the United States, from 19.8% to 16.3%.

  4. In October 2026, iLending lost share of searches among auto refinance companies in the United States, from 8.7% to 7.3%.

  5. Estimated monthly branded searches for Autopay in the United States rose 51.7% over 12 measured months, from 2.9K to 4.4K in October 2026.

  6. Estimated monthly branded searches for Navy Federal Credit Union in the United States rose 22.7% over 12 measured months, from 6.6K to 8.1K in October 2026.

How are Navy Federal Credit Union’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Navy Federal Credit Union’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • navy federal
  • navy federal auto loan
  • navy federal auto refinance
  • navy federal car loan
  • navy federal credit union
  • navy federal heloc
  • navy federal mortgage

Do you work for Navy Federal Credit Union? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Navy Federal Credit Union compete?

Navy Federal Credit Union is ranked by how often people search for it in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Credit unions1st of 1167.4%Show ranking
Mortgage lenders10th of 130.67%Show ranking
Auto loan brands2nd of 1019.9%Show ranking
HELOC lenders6th of 117.5%Show ranking
Auto refinance companies1st of 824.5%Shown above
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