Navy Federal Credit Union vs SchoolsFirst Federal Credit Union:Which is more popular?
In September 2026, Navy Federal Credit Union had more branded searches than SchoolsFirst Federal Credit Union among credit unions in the United States. Navy Federal Credit Union had about 3.7 million branded searches, while SchoolsFirst Federal Credit Union had 301,000. Navy Federal Credit Union made up 64.6% of all credit union searches we track, and SchoolsFirst Federal Credit Union accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about credit unions, Navy Federal Credit Union appeared in all four answers and SchoolsFirst Federal Credit Union in one. Navy Federal Credit Union was mentioned before SchoolsFirst Federal Credit Union in every answer.
Who do people search for more?
Navy Federal Credit Union, about 12 searches for every 1 for SchoolsFirst Federal Credit Union
Who does AI mention more?
Navy Federal Credit Union, mentioned in every answer we collected
Who does AI recommend more?
Navy Federal Credit Union, named ahead of SchoolsFirst Federal Credit Union in every answer
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Top credit unions in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Navy Federal Credit Union appeared in all four answers. SchoolsFirst Federal Credit Union was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Navy Federal Credit Union was listed before SchoolsFirst Federal Credit Union in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Navy Federal Credit Union4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
PenFed Credit Union4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Alliant Credit Union4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Consumers Credit Union2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
First Tech Federal Credit Union2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Quorum Federal Credit Union2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
SchoolsFirst Federal Credit Union1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
State Employees' Credit Union0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BECU0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Suncoast Credit Union0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about credit unions
4 answers
Asked ChatGPT
“Which credit union should I join in the US?”
Asked ChatGPT
“What are the best credit unions in the US?”
Asked ChatGPT
“Which US credit union has the best savings and loan rates?”
Searched Google, AI Overview
“credit union”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best credit unions”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Navy Federal Credit Union or SchoolsFirst Federal Credit Union more popular in search?
This chart shows how often people search Google for Navy Federal Credit Union and SchoolsFirst Federal Credit Union by name. Each line represents a brand's share of searches for all 11 credit unions we track, month by month, from searches in United States.
Share of searches by month for Navy Federal Credit Union, SchoolsFirst Federal Credit Union. The figures are in the table below the chart.
View monthly share of searches table
| Month | Navy Federal Credit Union | State Employees' Credit Union | BECU | Suncoast Credit Union | SchoolsFirst Federal Credit Union | PenFed Credit Union | Consumers Credit Union | Alliant Credit Union | Golden 1 Credit Union | First Tech Federal Credit Union | Quorum Federal Credit Union |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.7% | 6.7% | 6.7% | 5.4% | 3.6% | 3.6% | 2% | 1.3% | 1.3% | 1.5% | 0.15% |
| Nov 2025 | 65% | 7.8% | 6.4% | 6.4% | 4.3% | 3.5% | 1.9% | 1.6% | 1.6% | 1.4% | 0.14% |
| Dec 2025 | 62% | 9.1% | 7.5% | 7.5% | 4.1% | 3.3% | 1.8% | 1.5% | 1.5% | 1.6% | 0.13% |
| Jan 2026 | 62.3% | 7.5% | 7.5% | 6.1% | 5% | 4.1% | 2.3% | 1.8% | 1.5% | 1.7% | 0.17% |
| Feb 2026 | 63.6% | 7.7% | 6.3% | 6.3% | 5.1% | 3.4% | 2.3% | 1.9% | 1.9% | 1.5% | 0.14% |
| Mar 2026 | 61.6% | 7.4% | 7.4% | 7.4% | 5% | 4.1% | 2.2% | 1.8% | 1.5% | 1.5% | 0.16% |
| Apr 2026 | 62.5% | 7.5% | 7.5% | 6.2% | 5% | 4.1% | 2.3% | 1.8% | 1.5% | 1.4% | 0.17% |
| May 2026 | 65% | 7.8% | 6.4% | 6.4% | 4.3% | 3.5% | 2.3% | 1.6% | 1.3% | 1.2% | 0.17% |
| Jun 2026 | 62% | 11.2% | 6.1% | 6.1% | 5% | 3.3% | 2.2% | 1.5% | 1.2% | 1.1% | 0.16% |
| Jul 2026 | 63.9% | 7.7% | 6.3% | 6.3% | 5.1% | 4.2% | 2.3% | 1.5% | 1.3% | 1.2% | 0.17% |
| Aug 2026 | 63% | 7.6% | 7.6% | 6.2% | 5.1% | 4.1% | 2.3% | 1.5% | 1.2% | 1.1% | 0.2% |
| Sep 2026 | 64.6% | 7.8% | 6.4% | 6.4% | 5.2% | 3.5% | 1.9% | 1.6% | 1.3% | 1.3% | 0.21% |
How has the Navy Federal Credit Union and SchoolsFirst Federal Credit Union comparison changed over the last 12 months?
3 findings
- Navy Federal Credit Union was ahead of SchoolsFirst Federal Credit Union in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Navy Federal Credit Union’s share of searches among credit unions in the United States moved from 67.7% to 64.6%, and its estimated monthly branded searches moved from 4.6M to 3.7M.
- Across the 12 months ending September 2026, SchoolsFirst Federal Credit Union’s share of searches among credit unions in the United States moved from 3.6% to 5.2%, and its estimated monthly branded searches moved from 246K to 301K.
How did search popularity change for United States credit unions in September 2026?
2 changes
In September 2026, Navy Federal Credit Union gained share of searches among credit unions in the United States, from 63% to 64.6%.
Estimated monthly branded searches for SchoolsFirst Federal Credit Union in the United States rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Navy Federal Credit Union’s and SchoolsFirst Federal Credit Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Navy Federal Credit Union
2 branded search terms
- navy federal
- navy federal credit union
SchoolsFirst Federal Credit Union
1 branded search term
- schoolsfirst
Other head-to-heads among credit unions
- Navy Federal Credit Union vs State Employees' Credit Union: compare popularity
- Navy Federal Credit Union vs BECU: compare popularity
- Navy Federal Credit Union vs Suncoast Credit Union: compare popularity
- State Employees' Credit Union vs BECU: compare popularity
- State Employees' Credit Union vs Suncoast Credit Union: compare popularity
- State Employees' Credit Union vs SchoolsFirst Federal Credit Union: compare popularity
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