Brandwave

How popular isFirst Tech Federal Credit Union?

In September 2026, people searched for First Tech Federal Credit Union by name about 73,600 times in the United States, a 25.7% decrease from the previous year. These searches made up 1.3% of all United States credit union searches, placing First Tech Federal Credit Union tenth out of 11 unions. When we asked both ChatGPT and Google AI Overviews about credit unions, First Tech Federal Credit Union appeared in two of the four answers and was the seventh most recommended of the 11.

Search and AI answers in September 2026

First Tech Federal Credit Union is the tenth most searched of 11 competitors and the seventh most recommended in AI answers.

  1. Navy Federal Credit UnionShare of searches 64.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. State Employees' Credit UnionShare of searches 7.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. BECUShare of searches 6.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Suncoast Credit UnionShare of searches 6.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. First Tech Federal Credit UnionShare of searches 1.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th

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Top credit unions in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, First Tech Federal Credit Union was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. First Tech Federal Credit Union is the seventh most recommended of the 11.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about credit unions

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which credit unions compete with First Tech Federal Credit Union?

First Tech Federal Credit Union against credit unions in the United States, by month

Share of searches by month for Navy Federal Credit Union, State Employees' Credit Union, BECU, Suncoast Credit Union, SchoolsFirst Federal Credit Union, PenFed Credit Union, First Tech Federal Credit Union. The figures are in the table below the chart.

View monthly share of searches table
MonthNavy Federal Credit UnionState Employees' Credit UnionBECUSuncoast Credit UnionSchoolsFirst Federal Credit UnionPenFed Credit UnionConsumers Credit UnionAlliant Credit UnionGolden 1 Credit UnionFirst Tech Federal Credit UnionQuorum Federal Credit Union
Oct 202567.7%6.7%6.7%5.4%3.6%3.6%2%1.3%1.3%1.5%0.15%
Nov 202565%7.8%6.4%6.4%4.3%3.5%1.9%1.6%1.6%1.4%0.14%
Dec 202562%9.1%7.5%7.5%4.1%3.3%1.8%1.5%1.5%1.6%0.13%
Jan 202662.3%7.5%7.5%6.1%5%4.1%2.3%1.8%1.5%1.7%0.17%
Feb 202663.6%7.7%6.3%6.3%5.1%3.4%2.3%1.9%1.9%1.5%0.14%
Mar 202661.6%7.4%7.4%7.4%5%4.1%2.2%1.8%1.5%1.5%0.16%
Apr 202662.5%7.5%7.5%6.2%5%4.1%2.3%1.8%1.5%1.4%0.17%
May 202665%7.8%6.4%6.4%4.3%3.5%2.3%1.6%1.3%1.2%0.17%
Jun 202662%11.2%6.1%6.1%5%3.3%2.2%1.5%1.2%1.1%0.16%
Jul 202663.9%7.7%6.3%6.3%5.1%4.2%2.3%1.5%1.3%1.2%0.17%
Aug 202663%7.6%7.6%6.2%5.1%4.1%2.3%1.5%1.2%1.1%0.2%
Sep 202664.6%7.8%6.4%6.4%5.2%3.5%1.9%1.6%1.3%1.3%0.21%

  1. 1.Navy Federal Credit Union

    64.6%

    Held 1st. 3.7M estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.State Employees' Credit Union

    7.8%

    Moved from 3rd to 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.BECU

    6.4%

    Moved from 2nd to 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  4. 4.Suncoast Credit Union

    6.4%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.SchoolsFirst Federal Credit Union

    5.2%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.PenFed Credit Union

    3.5%

    Held 6th. 201K estimated branded searches, -18.3% vs prior month. Share -0.7 points.

  7. 7.Consumers Credit Union

    1.9%

    Held 7th. 110K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  8. 8.Alliant Credit Union

    1.6%

    Held 8th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Golden 1 Credit Union

    1.3%

    Held 9th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.First Tech Federal Credit Union

    1.3%

    Held 10th. 73.6K estimated branded searches, +8.9% vs prior month. Share +0.1 points.

  11. 11.Quorum Federal Credit Union

    0.21%

    Held 11th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between First Tech Federal Credit Union and its closest rivals

Every comparison with First Tech Federal Credit Union

10 comparisons

How has branded search demand for First Tech Federal Credit Union changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for First Tech Federal Credit Union in the United States fell from 99K to 73.6K.
  • Across the 12 months ending September 2026, First Tech Federal Credit Union fell from 8th to 10th among credit unions in the United States.

How did search popularity change for United States credit unions in September 2026?

6 changes

  1. In September 2026, Navy Federal Credit Union gained share of searches among credit unions in the United States, from 63% to 64.6%.

  2. In September 2026, BECU lost share of searches among credit unions in the United States, from 7.6% to 6.4%.

  3. In September 2026, PenFed Credit Union lost share of searches among credit unions in the United States, from 4.1% to 3.5%.

  4. In September 2026, State Employees' Credit Union rose from 3rd to 2nd among credit unions in the United States.

  5. Estimated monthly branded searches for SchoolsFirst Federal Credit Union in the United States rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

  6. Estimated monthly branded searches for Quorum Federal Credit Union in the United States rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

How are First Tech Federal Credit Union’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using First Tech Federal Credit Union’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • first tech credit union
  • first tech federal credit union

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