Brandwave

First Tech Federal Credit Union vs State Employees' Credit Union:Which is more popular?

In September 2026, State Employees' Credit Union had more branded searches than First Tech Federal Credit Union among credit unions in the United States. State Employees' Credit Union had about 450,000 branded searches, while First Tech Federal Credit Union had 73,600. State Employees' Credit Union made up 7.8% of all credit union searches we track, and First Tech Federal Credit Union accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about credit unions, First Tech Federal Credit Union appeared in two of the four answers and State Employees' Credit Union in none.

Among credit unions in the United States in September 2026

Who do people search for more?

State Employees' Credit Union, about 6 searches for every 1 for First Tech Federal Credit Union

State Employees' Credit Union 450K searchesFirst Tech Federal Credit Union 73.6K searches

Who does AI mention more?

First Tech Federal Credit Union, mentioned in 2 of 4 answers, State Employees' Credit Union in 0

First Tech Federal Credit Union in 2 of 4State Employees' Credit Union in 0 of 4

Who does AI recommend more?

First Tech Federal Credit Union, the only one of the two named

First Tech Federal Credit Union first in 2State Employees' Credit Union never named

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Top credit unions in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, First Tech Federal Credit Union was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. State Employees' Credit Union did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about credit unions

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is First Tech Federal Credit Union or State Employees' Credit Union more popular in search?

This chart shows how often people search Google for First Tech Federal Credit Union and State Employees' Credit Union by name. Each line represents a brand's share of searches for all 11 credit unions we track, month by month, from searches in United States.

First Tech Federal Credit Union and State Employees' Credit Union among credit unions in the United States, by month

Share of searches by month for State Employees' Credit Union, First Tech Federal Credit Union. The figures are in the table below the chart.

View monthly share of searches table
MonthNavy Federal Credit UnionState Employees' Credit UnionBECUSuncoast Credit UnionSchoolsFirst Federal Credit UnionPenFed Credit UnionConsumers Credit UnionAlliant Credit UnionGolden 1 Credit UnionFirst Tech Federal Credit UnionQuorum Federal Credit Union
Oct 202567.7%6.7%6.7%5.4%3.6%3.6%2%1.3%1.3%1.5%0.15%
Nov 202565%7.8%6.4%6.4%4.3%3.5%1.9%1.6%1.6%1.4%0.14%
Dec 202562%9.1%7.5%7.5%4.1%3.3%1.8%1.5%1.5%1.6%0.13%
Jan 202662.3%7.5%7.5%6.1%5%4.1%2.3%1.8%1.5%1.7%0.17%
Feb 202663.6%7.7%6.3%6.3%5.1%3.4%2.3%1.9%1.9%1.5%0.14%
Mar 202661.6%7.4%7.4%7.4%5%4.1%2.2%1.8%1.5%1.5%0.16%
Apr 202662.5%7.5%7.5%6.2%5%4.1%2.3%1.8%1.5%1.4%0.17%
May 202665%7.8%6.4%6.4%4.3%3.5%2.3%1.6%1.3%1.2%0.17%
Jun 202662%11.2%6.1%6.1%5%3.3%2.2%1.5%1.2%1.1%0.16%
Jul 202663.9%7.7%6.3%6.3%5.1%4.2%2.3%1.5%1.3%1.2%0.17%
Aug 202663%7.6%7.6%6.2%5.1%4.1%2.3%1.5%1.2%1.1%0.2%
Sep 202664.6%7.8%6.4%6.4%5.2%3.5%1.9%1.6%1.3%1.3%0.21%

How has the First Tech Federal Credit Union and State Employees' Credit Union comparison changed over the last 12 months?

3 findings

How did search popularity change for United States credit unions in September 2026?

2 changes

  1. In September 2026, State Employees' Credit Union rose from 3rd to 2nd among credit unions in the United States.

  2. Estimated monthly branded searches for First Tech Federal Credit Union in the United States fell 25.7% over 12 measured months, from 99K to 73.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using First Tech Federal Credit Union’s and State Employees' Credit Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

First Tech Federal Credit Union

2 branded search terms

  • first tech credit union
  • first tech federal credit union

State Employees' Credit Union

1 branded search term

  • state employees credit union

How the Brand Demand Index is measured

Other head-to-heads among credit unions

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