Brandwave

Consumers Credit Union vs First Tech Federal Credit Union:Which is more popular?

In September 2026, Consumers Credit Union had more branded searches than First Tech Federal Credit Union among credit unions in the United States. Consumers Credit Union had about 110,000 branded searches, while First Tech Federal Credit Union had 73,600. Consumers Credit Union made up 1.9% of all credit union searches we track, and First Tech Federal Credit Union accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about credit unions, Consumers Credit Union and First Tech Federal Credit Union each appeared in two of the four answers. Consumers Credit Union was mentioned before First Tech Federal Credit Union in two out of three answers that named either.

Among credit unions in the United States in September 2026

Who do people search for more?

Consumers Credit Union, about 49% more searches than First Tech Federal Credit Union

Consumers Credit Union 110K searchesFirst Tech Federal Credit Union 73.6K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Consumers Credit Union in 2 of 4First Tech Federal Credit Union in 2 of 4

Who does AI recommend more?

Consumers Credit Union, named ahead of First Tech Federal Credit Union in 2 of 3 answers

Consumers Credit Union first in 2First Tech Federal Credit Union first in 1

Follow Consumers Credit Union vs First Tech Federal Credit Union and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top credit unions in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Consumers Credit Union was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. First Tech Federal Credit Union was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Consumers Credit Union was listed before First Tech Federal Credit Union in two out of three answers that named either.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about credit unions

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Consumers Credit Union or First Tech Federal Credit Union more popular in search?

This chart shows how often people search Google for Consumers Credit Union and First Tech Federal Credit Union by name. Each line represents a brand's share of searches for all 11 credit unions we track, month by month, from searches in United States.

Consumers Credit Union and First Tech Federal Credit Union among credit unions in the United States, by month

Share of searches by month for Consumers Credit Union, First Tech Federal Credit Union. The figures are in the table below the chart.

View monthly share of searches table
MonthNavy Federal Credit UnionState Employees' Credit UnionBECUSuncoast Credit UnionSchoolsFirst Federal Credit UnionPenFed Credit UnionConsumers Credit UnionAlliant Credit UnionGolden 1 Credit UnionFirst Tech Federal Credit UnionQuorum Federal Credit Union
Oct 202567.7%6.7%6.7%5.4%3.6%3.6%2%1.3%1.3%1.5%0.15%
Nov 202565%7.8%6.4%6.4%4.3%3.5%1.9%1.6%1.6%1.4%0.14%
Dec 202562%9.1%7.5%7.5%4.1%3.3%1.8%1.5%1.5%1.6%0.13%
Jan 202662.3%7.5%7.5%6.1%5%4.1%2.3%1.8%1.5%1.7%0.17%
Feb 202663.6%7.7%6.3%6.3%5.1%3.4%2.3%1.9%1.9%1.5%0.14%
Mar 202661.6%7.4%7.4%7.4%5%4.1%2.2%1.8%1.5%1.5%0.16%
Apr 202662.5%7.5%7.5%6.2%5%4.1%2.3%1.8%1.5%1.4%0.17%
May 202665%7.8%6.4%6.4%4.3%3.5%2.3%1.6%1.3%1.2%0.17%
Jun 202662%11.2%6.1%6.1%5%3.3%2.2%1.5%1.2%1.1%0.16%
Jul 202663.9%7.7%6.3%6.3%5.1%4.2%2.3%1.5%1.3%1.2%0.17%
Aug 202663%7.6%7.6%6.2%5.1%4.1%2.3%1.5%1.2%1.1%0.2%
Sep 202664.6%7.8%6.4%6.4%5.2%3.5%1.9%1.6%1.3%1.3%0.21%

How has the Consumers Credit Union and First Tech Federal Credit Union comparison changed over the last 12 months?

3 findings

How did search popularity change for United States credit unions in September 2026?

2 changes

  1. Estimated monthly branded searches for First Tech Federal Credit Union in the United States fell 25.7% over 12 measured months, from 99K to 73.6K in September 2026.

  2. Estimated monthly branded searches for Consumers Credit Union in the United States fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Consumers Credit Union’s and First Tech Federal Credit Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Consumers Credit Union

1 branded search term

  • consumers credit union

First Tech Federal Credit Union

2 branded search terms

  • first tech credit union
  • first tech federal credit union

How the Brand Demand Index is measured

Other head-to-heads among credit unions

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free