Brandwave

Caribou vs Navy Federal Credit Union:Which is more popular in the United States?

In October 2026, Navy Federal Credit Union had more branded searches than Caribou among auto refinance companies in the United States. Navy Federal Credit Union had about 8,100 branded searches, while Caribou had 6,600. Navy Federal Credit Union made up 24.5% of all auto refinance company searches we track, and Caribou accounted for 19.9%. When we asked ChatGPT and Google AI Overviews about auto refinance companies, Caribou appeared in three of the five answers and Navy Federal Credit Union in two. Caribou and Navy Federal Credit Union were each mentioned first in two of the four answers.

Among auto refinance companies in the United States in October 2026

Who do people search for more?

Navy Federal Credit Union, about 23% more searches than Caribou

Navy Federal Credit Union 8.1K searchesCaribou 6.6K searches

Who does AI mention more?

Caribou, mentioned in 3 of 5 answers, Navy Federal Credit Union in 2

Caribou in 3 of 5Navy Federal Credit Union in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Caribou first in 2Navy Federal Credit Union first in 2

Follow Caribou vs Navy Federal Credit Union and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top auto refinance companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Caribou was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Navy Federal Credit Union was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Caribou and Navy Federal Credit Union were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PenFed Credit Union1st
  2. Caribou2nd
  3. Navy Federal Credit Union3rd
  4. myAutoloan4th
  5. Autopay5th
  6. Gravity Lending6th
  7. RateGenius–
  8. iLending–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PenFed Credit Union5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caribou3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • myAutoloan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Navy Federal Credit Union2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gravity Lending2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Autopay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RateGenius0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iLending0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about auto refinance companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Caribou or Navy Federal Credit Union more popular in search?

This chart shows how often people search Google for Caribou and Navy Federal Credit Union by name. Each line represents a brand's share of searches for all eight auto refinance companies we track, month by month, from searches in United States.

Caribou and Navy Federal Credit Union among auto refinance companies in the United States, by month

Share of searches by month for Navy Federal Credit Union, Caribou. The figures are in the table below the chart.

View monthly share of searches table
MonthNavy Federal Credit UnionCaribouGravity LendingAutopayRateGeniusiLendingmyAutoloanPenFed Credit Union
Nov 202524.3%13.2%19.9%10.7%16.2%8.8%3.2%3.7%
Dec 202524.9%16.6%16.6%7.4%16.6%8.9%3.1%5.8%
Jan 202625.8%11.5%17.2%9.4%17.2%9.4%3.4%6.3%
Feb 202628%10.2%18.6%8.2%18.6%8.2%3.7%4.5%
Mar 202628.9%12.9%19.3%6.9%15.8%8.6%3.1%4.5%
Apr 202622.1%12.1%14.8%6.5%12.1%8.1%2.2%22.1%
May 202621.6%9.6%14.4%6.3%11.8%7.8%2.2%26.4%
Jun 202628.1%12.5%18.8%10.2%12.5%8.2%2.8%6.8%
Jul 202633.6%10%18.3%12.2%12.2%8.1%2.8%2.8%
Aug 202621.1%14.1%21.1%14.1%14.1%9.3%3.2%3.2%
Sep 202624.3%16.2%19.8%13.2%10.8%8.7%3.9%3%
Oct 202624.5%19.9%16.3%13.3%10.9%7.3%4.8%3%

Navy Federal Credit Union sells other things too, so only its searches that name this product count here, like “navy federal auto refinance”.

How has branded search for Caribou and Navy Federal Credit Union changed in the United States over the last 12 months?

3 findings

How did search popularity change for United States auto refinance companies in October 2026?

2 changes

  1. In October 2026, Caribou overtook Gravity Lending to rank 2nd among auto refinance companies in the United States, with 19.9% of the searches.

  2. Estimated monthly branded searches for Navy Federal Credit Union in the United States rose 22.7% over 12 measured months, from 6.6K to 8.1K in October 2026.

How are Caribou’s and Navy Federal Credit Union’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Caribou’s and Navy Federal Credit Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Caribou

1 branded search term

  • caribou auto refinance

Navy Federal Credit Union

1 branded search term

  • navy federal auto refinance

How the Brand Demand Index is measured

Other head-to-heads among auto refinance companies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free