Caribou vs Gravity Lending:Which is more popular in the United States?
In October 2026, Caribou had more branded searches than Gravity Lending among auto refinance companies in the United States. Caribou had about 6,600 branded searches, while Gravity Lending had 5,400. Caribou made up 19.9% of all auto refinance company searches we track, and Gravity Lending accounted for 16.3%. When we asked ChatGPT and Google AI Overviews about auto refinance companies, Caribou appeared in three of the five answers and Gravity Lending in two. Caribou and Gravity Lending were each mentioned first in two of the four answers.
Who do people search for more?
Caribou, about 22% more searches than Gravity Lending
Who does AI mention more?
Caribou, mentioned in 3 of 5 answers, Gravity Lending in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top auto refinance companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Caribou was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Gravity Lending was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Caribou and Gravity Lending were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PenFed Credit Union5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Caribou3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
myAutoloan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Navy Federal Credit Union2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gravity Lending2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Autopay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RateGenius0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- iLending0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about auto refinance companies
5 answers
Asked ChatGPT
“Where's the best place to refinance my car loan?”
Asked ChatGPT
“Which companies offer the lowest auto refinance rates?”
Asked ChatGPT
“Is it worth refinancing my car, and who should I use?”
Searched Google, AI Overview
“auto refinance”
Searched Google, AI Overview
“best auto refinance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Caribou or Gravity Lending more popular in search?
This chart shows how often people search Google for Caribou and Gravity Lending by name. Each line represents a brand's share of searches for all eight auto refinance companies we track, month by month, from searches in United States.
Share of searches by month for Caribou, Gravity Lending. The figures are in the table below the chart.
View monthly share of searches table
| Month | Navy Federal Credit Union | Caribou | Gravity Lending | Autopay | RateGenius | iLending | myAutoloan | PenFed Credit Union |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.3% | 13.2% | 19.9% | 10.7% | 16.2% | 8.8% | 3.2% | 3.7% |
| Dec 2025 | 24.9% | 16.6% | 16.6% | 7.4% | 16.6% | 8.9% | 3.1% | 5.8% |
| Jan 2026 | 25.8% | 11.5% | 17.2% | 9.4% | 17.2% | 9.4% | 3.4% | 6.3% |
| Feb 2026 | 28% | 10.2% | 18.6% | 8.2% | 18.6% | 8.2% | 3.7% | 4.5% |
| Mar 2026 | 28.9% | 12.9% | 19.3% | 6.9% | 15.8% | 8.6% | 3.1% | 4.5% |
| Apr 2026 | 22.1% | 12.1% | 14.8% | 6.5% | 12.1% | 8.1% | 2.2% | 22.1% |
| May 2026 | 21.6% | 9.6% | 14.4% | 6.3% | 11.8% | 7.8% | 2.2% | 26.4% |
| Jun 2026 | 28.1% | 12.5% | 18.8% | 10.2% | 12.5% | 8.2% | 2.8% | 6.8% |
| Jul 2026 | 33.6% | 10% | 18.3% | 12.2% | 12.2% | 8.1% | 2.8% | 2.8% |
| Aug 2026 | 21.1% | 14.1% | 21.1% | 14.1% | 14.1% | 9.3% | 3.2% | 3.2% |
| Sep 2026 | 24.3% | 16.2% | 19.8% | 13.2% | 10.8% | 8.7% | 3.9% | 3% |
| Oct 2026 | 24.5% | 19.9% | 16.3% | 13.3% | 10.9% | 7.3% | 4.8% | 3% |
How has branded search for Caribou and Gravity Lending changed in the United States over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Caribou took it in October 2026.
- Across the 12 months ending October 2026, Caribou’s share of searches among auto refinance companies in the United States moved from 13.2% to 19.9%, and its estimated monthly branded searches moved from 3.6K to 6.6K.
- Across the 12 months ending October 2026, Gravity Lending’s share of searches among auto refinance companies in the United States moved from 19.9% to 16.3%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for United States auto refinance companies in October 2026?
2 changes
In October 2026, Caribou overtook Gravity Lending to rank 2nd among auto refinance companies in the United States, with 19.9% of the searches.
In October 2026, Gravity Lending lost share of searches among auto refinance companies in the United States, from 19.8% to 16.3%.
How are Caribou’s and Gravity Lending’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Caribou’s and Gravity Lending’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Caribou
1 branded search term
- caribou auto refinance
Gravity Lending
1 branded search term
- gravity lending
Other head-to-heads among auto refinance companies
- Navy Federal Credit Union vs Caribou: compare popularity
- Navy Federal Credit Union vs Gravity Lending: compare popularity
- Navy Federal Credit Union vs Autopay: compare popularity
- Navy Federal Credit Union vs RateGenius: compare popularity
- Caribou vs Autopay: compare popularity
- Caribou vs RateGenius: compare popularity
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