Navy Federal Credit Union vs Rate:Which is searched more in the United States?
In September 2026, Rate had more branded searches than Navy Federal Credit Union among mortgage lenders in the United States. Rate had about 23,500 branded searches, while Navy Federal Credit Union had 12,100. Rate made up 1% of all mortgage lender searches we track, and Navy Federal Credit Union accounted for 0.54%.
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Is Navy Federal Credit Union or Rate more popular in search?
Compare the lenders people get home loans and refinances from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Rate, Navy Federal Credit Union. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rocket Mortgage | Pennymac | Mr. Cooper | loanDepot | Bank of America | Chase | UWM | Veterans United | Rate | Truist | Navy Federal Credit Union | Better | SoFi |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 19.4% | 29% | 4.7% | 3.2% | 4.7% | 3.9% | 2.7% | 1.2% | 0.78% | 0.64% | 0.64% | 0.12% |
| Nov 2025 | 27.7% | 22.6% | 27.7% | 4.6% | 3% | 3.7% | 4.6% | 3% | 1.1% | 0.91% | 0.5% | 0.5% | 0.15% |
| Dec 2025 | 30.1% | 20.1% | 30.1% | 4% | 3.3% | 2.7% | 4% | 2.8% | 1% | 0.81% | 0.54% | 0.44% | 0.13% |
| Jan 2026 | 27.3% | 22.4% | 33.2% | 3.7% | 2% | 2.5% | 3.7% | 2.5% | 0.96% | 0.74% | 0.49% | 0.49% | 0.15% |
| Feb 2026 | 34.7% | 19.1% | 28.5% | 3.8% | 2.1% | 2.6% | 3.8% | 2.6% | 0.96% | 0.77% | 0.51% | 0.42% | 0.12% |
| Mar 2026 | 47.4% | 17.4% | 17.4% | 4.3% | 2.3% | 2.3% | 3.5% | 2.4% | 1.1% | 0.7% | 0.57% | 0.47% | 0.14% |
| Apr 2026 | 45.4% | 20.4% | 13.7% | 4.1% | 3.4% | 3.4% | 4.1% | 2.7% | 1% | 0.83% | 0.45% | 0.45% | 0.16% |
| May 2026 | 50.1% | 18.5% | 10.1% | 4.5% | 4.5% | 3.7% | 3% | 2.5% | 1.1% | 0.74% | 0.5% | 0.5% | 0.15% |
| Jun 2026 | 50.8% | 18.7% | 8.4% | 4.6% | 4.6% | 3.8% | 3.8% | 2.7% | 0.98% | 0.75% | 0.41% | 0.41% | 0.15% |
| Jul 2026 | 54.7% | 16.5% | 7.4% | 4.9% | 4.1% | 3.3% | 3.3% | 2.7% | 1.1% | 0.81% | 0.44% | 0.44% | 0.36% |
| Aug 2026 | 51.9% | 19.1% | 5.7% | 4.7% | 4.7% | 3.8% | 4.7% | 2.5% | 1% | 0.77% | 0.42% | 0.51% | 0.15% |
| Sep 2026 | 54.1% | 19.9% | 6% | 4.9% | 4% | 3.3% | 2.7% | 2.2% | 1% | 0.8% | 0.54% | 0.36% | 0.19% |
How has the Navy Federal Credit Union and Rate comparison changed over the last 12 months?
3 findings
- Rate was ahead of Navy Federal Credit Union in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Navy Federal Credit Union’s share of searches among mortgage lenders in the United States moved from 0.64% to 0.54%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Rate’s share of searches among mortgage lenders in the United States moved from 1.2% to 1%, and its estimated monthly branded searches moved from 28.8K to 23.5K.
How did search popularity change for United States mortgage lenders in September 2026?
2 changes
In September 2026, Navy Federal Credit Union rose from 12th to 11th among mortgage lenders in the United States.
Estimated monthly branded searches for Rate in the United States fell 18.4% over 12 measured months, from 28.8K to 23.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Navy Federal Credit Union’s and Rate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Navy Federal Credit Union
1 branded search term
- navy federal mortgage
Rate
2 branded search terms
- guaranteed rate
- rate mortgage
Other head-to-heads among mortgage lenders
Rocket Mortgage vs Pennymac: compare search popularity- Rocket Mortgage vs Mr. Cooper: compare search popularity
Rocket Mortgage vs loanDepot: compare search popularity
Rocket Mortgage vs Bank of America: compare search popularity- Pennymac vs Mr. Cooper: compare search popularity
- Pennymac vs loanDepot: compare search popularity
Put your own brand in this comparison
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