Mortgage lenders in the United States:Which are most popular?
In September 2026, Rocket Mortgage was the most searched mortgage lender in the United States, accounting for 54.1% of all searches among the 13 lenders we track. When we checked with ChatGPT and Google AI Overviews, Rocket Mortgage showed up in every answer. Rocket Mortgage was recommended most often, coming first in three out of five responses.
Rocket MortgageShare of searches 54.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
PennymacShare of searches 19.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- Mr. CooperShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
loanDepotShare of searches 4.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Bank of AmericaShare of searches 4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top mortgage lenders in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Rocket Mortgage appeared every time. Rocket Mortgage was recommended most often, coming first in three out of five answers. Chase was second, and Bank of America was third. Pennymac, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rocket Mortgage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bank of America4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- loanDepot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Veterans United2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Truist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Navy Federal Credit Union2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SoFi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Pennymac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mr. Cooper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UWM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Better0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mortgage lenders
5 answers
Asked ChatGPT
“Which mortgage lender should I use in the US?”
Asked ChatGPT
“What are the best mortgage lenders in the US?”
Asked ChatGPT
“What's the best mortgage lender in the US for a first-time home buyer?”
Searched Google, AI Overview
“mortgage lenders”
Searched Google, AI Overview
“best mortgage lenders”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which mortgage lenders do people search for most?
This chart shows how often people search Google for each mortgage lender by name. Each line represents a brand's share of searches for all 13 mortgage lenders we track, month by month, from searches in United States.
Share of searches by month for Rocket Mortgage, Pennymac, Mr. Cooper, loanDepot, Bank of America, Chase, UWM, Veterans United. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rocket Mortgage | Pennymac | Mr. Cooper | loanDepot | Bank of America | Chase | UWM | Veterans United | Rate | Truist | Navy Federal Credit Union | Better | SoFi |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 19.4% | 29% | 4.7% | 3.2% | 4.7% | 3.9% | 2.7% | 1.2% | 0.78% | 0.64% | 0.64% | 0.12% |
| Nov 2025 | 27.7% | 22.6% | 27.7% | 4.6% | 3% | 3.7% | 4.6% | 3% | 1.1% | 0.91% | 0.5% | 0.5% | 0.15% |
| Dec 2025 | 30.1% | 20.1% | 30.1% | 4% | 3.3% | 2.7% | 4% | 2.8% | 1% | 0.81% | 0.54% | 0.44% | 0.13% |
| Jan 2026 | 27.3% | 22.4% | 33.2% | 3.7% | 2% | 2.5% | 3.7% | 2.5% | 0.96% | 0.74% | 0.49% | 0.49% | 0.15% |
| Feb 2026 | 34.7% | 19.1% | 28.5% | 3.8% | 2.1% | 2.6% | 3.8% | 2.6% | 0.96% | 0.77% | 0.51% | 0.42% | 0.12% |
| Mar 2026 | 47.4% | 17.4% | 17.4% | 4.3% | 2.3% | 2.3% | 3.5% | 2.4% | 1.1% | 0.7% | 0.57% | 0.47% | 0.14% |
| Apr 2026 | 45.4% | 20.4% | 13.7% | 4.1% | 3.4% | 3.4% | 4.1% | 2.7% | 1% | 0.83% | 0.45% | 0.45% | 0.16% |
| May 2026 | 50.1% | 18.5% | 10.1% | 4.5% | 4.5% | 3.7% | 3% | 2.5% | 1.1% | 0.74% | 0.5% | 0.5% | 0.15% |
| Jun 2026 | 50.8% | 18.7% | 8.4% | 4.6% | 4.6% | 3.8% | 3.8% | 2.7% | 0.98% | 0.75% | 0.41% | 0.41% | 0.15% |
| Jul 2026 | 54.7% | 16.5% | 7.4% | 4.9% | 4.1% | 3.3% | 3.3% | 2.7% | 1.1% | 0.81% | 0.44% | 0.44% | 0.36% |
| Aug 2026 | 51.9% | 19.1% | 5.7% | 4.7% | 4.7% | 3.8% | 4.7% | 2.5% | 1% | 0.77% | 0.42% | 0.51% | 0.15% |
| Sep 2026 | 54.1% | 19.9% | 6% | 4.9% | 4% | 3.3% | 2.7% | 2.2% | 1% | 0.8% | 0.54% | 0.36% | 0.19% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.1% | 1.2M | 0% | +2.2 points | |
| 2, held 2nd | 19.9% | 450K | 0% | +0.8 points | |
| 3, held 3rd | 6% | 135K | 0% | +0.2 points | |
| 4, moved from 5th to 4th | 4.9% | 110K | 0% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4% | 90.5K | -17.7% | -0.7 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 3.3% | 74K | -18.2% | -0.6 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 2.7% | 60.5K | -45% | -2 pointsmoved from 6th to 7th | |
| 8, held 8th | 2.2% | 50.4K | -15.2% | -0.3 points | |
| 9, held 9th | 1% | 23.5K | 0% | 0 points | |
| 10, held 10th | 0.8% | 18.1K | 0% | 0 points | |
| 11, moved from 12th to 11th | 0.54% | 12.1K | +22.2% | +0.1 pointsmoved from 12th to 11th | |
| 12, moved from 11th to 12th | 0.36% | 8.1K | -33.1% | -0.2 pointsmoved from 11th to 12th | |
| 13, held 13th | 0.19% | 4.4K | +22.2% | 0 points |
54.1%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +2.2 points.
2.
Pennymac19.9%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.8 points.
6%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.9%
Moved from 5th to 4th. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.
4%
Moved from 4th to 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.7 points.
6.
Chase3.3%
Moved from 7th to 6th. 74K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
7.
UWM2.7%
Moved from 6th to 7th. 60.5K estimated branded searches, -45% vs prior month. Share -2 points.
2.2%
Held 8th. 50.4K estimated branded searches, -15.2% vs prior month. Share -0.3 points.
9.
Rate1%
Held 9th. 23.5K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Truist0.8%
Held 10th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.54%
Moved from 12th to 11th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
12.
Better0.36%
Moved from 11th to 12th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.
13.
SoFi0.19%
Held 13th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.
Which brand is most popular in search among mortgage lenders in the United States?
13 brands
In September 2026, Rocket Mortgage was the most searched among mortgage lenders in the United States, with an estimated 1.2M branded searches, 54.1% of all searches for the 13 we track. Pennymac is in 2nd place, 34.1 percentage points behind at 19.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Rocket Mortgage | 29% → 54.1% | 54.7%Jul 2026 | 27.3%Jan 2026 | 2nd → 1st |
| Pennymac | 19.4% → 19.9% | 22.6%Nov 2025 | 16.5%Jul 2026 | 3rd → 2nd |
| Mr. Cooper | 29% → 6% | 33.2%Jan 2026 | 5.7%Aug 2026 | 1st → 3rd |
| loanDepot | 4.7% → 4.9% | 4.9%Jul 2026 | 3.7%Jan 2026 | 5th → 4th |
| Bank of America | 3.2% → 4% | 4.7%Aug 2026 | 2%Jan 2026 | 7th → 5th |
| Chase | 4.7% → 3.3% | 4.7%Oct 2025 | 2.3%Mar 2026 | 4th → 6th |
| UWM | 3.9% → 2.7% | 4.7%Aug 2026 | 2.7%Sep 2026 | 6th → 7th |
| Veterans United | 2.7% → 2.2% | 3%Nov 2025 | 2.2%Sep 2026 | 8th |
| Rate | 1.2% → 1% | 1.2%Oct 2025 | 0.96%Jan 2026 | 9th |
| Truist | 0.78% → 0.8% | 0.91%Nov 2025 | 0.7%Mar 2026 | 10th |
| Navy Federal Credit Union | 0.64% → 0.54% | 0.64%Oct 2025 | 0.41%Jun 2026 | 12th → 11th |
| Better | 0.64% → 0.36% | 0.64%Oct 2025 | 0.36%Sep 2026 | 11th → 12th |
| SoFi | 0.12% → 0.19% | 0.36%Jul 2026 | 0.12%Feb 2026 | 13th |
Each finding as a sentence
- Across the 12 months ending September 2026, Rocket Mortgage’s share of searches among mortgage lenders in the United States increased from 29% to 54.1%.
- Across the 12 months ending September 2026, Pennymac’s share of searches among mortgage lenders in the United States increased from 19.4% to 19.9%.
- Across the 12 months ending September 2026, Mr. Cooper’s share of searches among mortgage lenders in the United States decreased from 29% to 6%.
- Across the 12 months ending September 2026, Bank of America’s share of searches among mortgage lenders in the United States increased from 3.2% to 4%.
- Across the 12 months ending September 2026, Chase’s share of searches among mortgage lenders in the United States decreased from 4.7% to 3.3%.
- Across the 12 months ending September 2026, UWM’s share of searches among mortgage lenders in the United States decreased from 3.9% to 2.7%.
- Across the 12 months ending September 2026, Rocket Mortgage’s share of searches among mortgage lenders in the United States peaked at 54.7% in July 2026 and was lowest at 27.3% in January 2026.
- Across the 12 months ending September 2026, Pennymac’s share of searches among mortgage lenders in the United States peaked at 22.6% in November 2025 and was lowest at 16.5% in July 2026.
- Across the 12 months ending September 2026, Mr. Cooper’s share of searches among mortgage lenders in the United States peaked at 33.2% in January 2026 and was lowest at 5.7% in August 2026.
- Across the 12 months ending September 2026, loanDepot’s share of searches among mortgage lenders in the United States peaked at 4.9% in July 2026 and was lowest at 3.7% in January 2026.
- Across the 12 months ending September 2026, Bank of America’s share of searches among mortgage lenders in the United States peaked at 4.7% in August 2026 and was lowest at 2% in January 2026.
- Across the 12 months ending September 2026, Chase’s share of searches among mortgage lenders in the United States peaked at 4.7% in October 2025 and was lowest at 2.3% in March 2026.
- Across the 12 months ending September 2026, UWM’s share of searches among mortgage lenders in the United States peaked at 4.7% in August 2026 and was lowest at 2.7% in September 2026.
- Across the 12 months ending September 2026, Rocket Mortgage rose from 2nd to 1st among mortgage lenders in the United States.
- Across the 12 months ending September 2026, Pennymac rose from 3rd to 2nd among mortgage lenders in the United States.
- Across the 12 months ending September 2026, Mr. Cooper fell from 1st to 3rd among mortgage lenders in the United States.
- Across the 12 months ending September 2026, loanDepot rose from 5th to 4th among mortgage lenders in the United States.
- Across the 12 months ending September 2026, Bank of America rose from 7th to 5th among mortgage lenders in the United States.
- Across the 12 months ending September 2026, Chase fell from 4th to 6th among mortgage lenders in the United States.
- Across the 12 months ending September 2026, UWM fell from 6th to 7th among mortgage lenders in the United States.
- Across the 12 months ending September 2026, Navy Federal Credit Union rose from 12th to 11th among mortgage lenders in the United States.
- Across the 12 months ending September 2026, Better fell from 11th to 12th among mortgage lenders in the United States.
- Across the 12 months ending September 2026, Veterans United, Rate, Truist and SoFi held steady: their share of searches among mortgage lenders in the United States each moved less than 0.5 percentage points.
How did search popularity change for United States mortgage lenders in September 2026?
8 changes
In September 2026, Rocket Mortgage gained share of searches among mortgage lenders in the United States, from 51.9% to 54.1%.
In September 2026, Pennymac gained share of searches among mortgage lenders in the United States, from 19.1% to 19.9%.
In September 2026, UWM lost share of searches among mortgage lenders in the United States, from 4.7% to 2.7%.
In September 2026, Bank of America lost share of searches among mortgage lenders in the United States, from 4.7% to 4%.
In September 2026, Chase lost share of searches among mortgage lenders in the United States, from 3.8% to 3.3%.
In September 2026, loanDepot rose from 5th to 4th among mortgage lenders in the United States.
In September 2026, Navy Federal Credit Union rose from 12th to 11th among mortgage lenders in the United States.
In September 2026, Better fell from 11th to 12th among mortgage lenders in the United States.
Compare popularity between leading brands
- Rocket Mortgage vs Pennymac: compare popularity
- Rocket Mortgage vs Mr. Cooper: compare popularity
- Rocket Mortgage vs loanDepot: compare popularity
- Rocket Mortgage vs Bank of America: compare popularity
- Pennymac vs Mr. Cooper: compare popularity
- Pennymac vs loanDepot: compare popularity
- Pennymac vs Bank of America: compare popularity
- Mr. Cooper vs loanDepot: compare popularity
- Mr. Cooper vs Bank of America: compare popularity
- loanDepot vs Bank of America: compare popularity
- Compare any of these brands
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