Brandwave

loanDepot vs Mr. Cooper:Which is more popular?

In September 2026, Mr. Cooper had more branded searches than loanDepot among mortgage lenders in the United States. Mr. Cooper had about 135,000 branded searches, while loanDepot had 110,000. Mr. Cooper made up 6% of all mortgage lender searches we track, and loanDepot accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about mortgage lenders, loanDepot appeared in three of the five answers and Mr. Cooper in none.

Among mortgage lenders in the United States in September 2026

Who do people search for more?

Mr. Cooper, about 23% more searches than loanDepot

Mr. Cooper 135K searchesloanDepot 110K searches

Who does AI mention more?

loanDepot, mentioned in 3 of 5 answers, Mr. Cooper in 0

loanDepot in 3 of 5Mr. Cooper in 0 of 5

Who does AI recommend more?

loanDepot, the only one of the two named

loanDepot first in 3Mr. Cooper never named

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Top mortgage lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, loanDepot was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mr. Cooper did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rocket Mortgage1st
  2. Chase2nd
  3. Bank of America3rd
  4. Truist4th
  5. loanDepot5th
  6. Veterans United6th
  7. Navy Federal Credit Union7th
  8. Rate8th
  9. SoFi9th
  10. +1 more
  11. Mr. Cooper–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rocket Mortgage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bank of America4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • loanDepot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Veterans United2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Truist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Navy Federal Credit Union2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SoFi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mr. Cooper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about mortgage lenders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is loanDepot or Mr. Cooper more popular in search?

This chart shows how often people search Google for loanDepot and Mr. Cooper by name. Each line represents a brand's share of searches for all 13 mortgage lenders we track, month by month, from searches in United States.

loanDepot and Mr. Cooper among mortgage lenders in the United States, by month

Share of searches by month for Mr. Cooper, loanDepot. The figures are in the table below the chart.

View monthly share of searches table
MonthRocket MortgagePennymacMr. CooperloanDepotBank of AmericaChaseUWMVeterans UnitedRateTruistNavy Federal Credit UnionBetterSoFi
Oct 202529%19.4%29%4.7%3.2%4.7%3.9%2.7%1.2%0.78%0.64%0.64%0.12%
Nov 202527.7%22.6%27.7%4.6%3%3.7%4.6%3%1.1%0.91%0.5%0.5%0.15%
Dec 202530.1%20.1%30.1%4%3.3%2.7%4%2.8%1%0.81%0.54%0.44%0.13%
Jan 202627.3%22.4%33.2%3.7%2%2.5%3.7%2.5%0.96%0.74%0.49%0.49%0.15%
Feb 202634.7%19.1%28.5%3.8%2.1%2.6%3.8%2.6%0.96%0.77%0.51%0.42%0.12%
Mar 202647.4%17.4%17.4%4.3%2.3%2.3%3.5%2.4%1.1%0.7%0.57%0.47%0.14%
Apr 202645.4%20.4%13.7%4.1%3.4%3.4%4.1%2.7%1%0.83%0.45%0.45%0.16%
May 202650.1%18.5%10.1%4.5%4.5%3.7%3%2.5%1.1%0.74%0.5%0.5%0.15%
Jun 202650.8%18.7%8.4%4.6%4.6%3.8%3.8%2.7%0.98%0.75%0.41%0.41%0.15%
Jul 202654.7%16.5%7.4%4.9%4.1%3.3%3.3%2.7%1.1%0.81%0.44%0.44%0.36%
Aug 202651.9%19.1%5.7%4.7%4.7%3.8%4.7%2.5%1%0.77%0.42%0.51%0.15%
Sep 202654.1%19.9%6%4.9%4%3.3%2.7%2.2%1%0.8%0.54%0.36%0.19%

How has the loanDepot and Mr. Cooper comparison changed over the last 12 months?

3 findings

How did search popularity change for United States mortgage lenders in September 2026?

2 changes

  1. In September 2026, loanDepot rose from 5th to 4th among mortgage lenders in the United States.

  2. Estimated monthly branded searches for Mr. Cooper in the United States fell 79.9% over 12 measured months, from 673K to 135K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using loanDepot’s and Mr. Cooper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

loanDepot

1 branded search term

  • loandepot

Mr. Cooper

1 branded search term

  • mr cooper

How the Brand Demand Index is measured

Other head-to-heads among mortgage lenders

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