loanDepot vs Pennymac:Which is searched more in the United States?
In September 2026, Pennymac had more branded searches than loanDepot among mortgage lenders in the United States. Pennymac had about 450,000 branded searches, while loanDepot had 110,000. Pennymac made up 19.9% of all mortgage lender searches we track, and loanDepot accounted for 4.9%.
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Is loanDepot or Pennymac more popular in search?
Compare the lenders people get home loans and refinances from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Pennymac, loanDepot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rocket Mortgage | Pennymac | Mr. Cooper | loanDepot | Bank of America | Chase | UWM | Veterans United | Rate | Truist | Navy Federal Credit Union | Better | SoFi |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 19.4% | 29% | 4.7% | 3.2% | 4.7% | 3.9% | 2.7% | 1.2% | 0.78% | 0.64% | 0.64% | 0.12% |
| Nov 2025 | 27.7% | 22.6% | 27.7% | 4.6% | 3% | 3.7% | 4.6% | 3% | 1.1% | 0.91% | 0.5% | 0.5% | 0.15% |
| Dec 2025 | 30.1% | 20.1% | 30.1% | 4% | 3.3% | 2.7% | 4% | 2.8% | 1% | 0.81% | 0.54% | 0.44% | 0.13% |
| Jan 2026 | 27.3% | 22.4% | 33.2% | 3.7% | 2% | 2.5% | 3.7% | 2.5% | 0.96% | 0.74% | 0.49% | 0.49% | 0.15% |
| Feb 2026 | 34.7% | 19.1% | 28.5% | 3.8% | 2.1% | 2.6% | 3.8% | 2.6% | 0.96% | 0.77% | 0.51% | 0.42% | 0.12% |
| Mar 2026 | 47.4% | 17.4% | 17.4% | 4.3% | 2.3% | 2.3% | 3.5% | 2.4% | 1.1% | 0.7% | 0.57% | 0.47% | 0.14% |
| Apr 2026 | 45.4% | 20.4% | 13.7% | 4.1% | 3.4% | 3.4% | 4.1% | 2.7% | 1% | 0.83% | 0.45% | 0.45% | 0.16% |
| May 2026 | 50.1% | 18.5% | 10.1% | 4.5% | 4.5% | 3.7% | 3% | 2.5% | 1.1% | 0.74% | 0.5% | 0.5% | 0.15% |
| Jun 2026 | 50.8% | 18.7% | 8.4% | 4.6% | 4.6% | 3.8% | 3.8% | 2.7% | 0.98% | 0.75% | 0.41% | 0.41% | 0.15% |
| Jul 2026 | 54.7% | 16.5% | 7.4% | 4.9% | 4.1% | 3.3% | 3.3% | 2.7% | 1.1% | 0.81% | 0.44% | 0.44% | 0.36% |
| Aug 2026 | 51.9% | 19.1% | 5.7% | 4.7% | 4.7% | 3.8% | 4.7% | 2.5% | 1% | 0.77% | 0.42% | 0.51% | 0.15% |
| Sep 2026 | 54.1% | 19.9% | 6% | 4.9% | 4% | 3.3% | 2.7% | 2.2% | 1% | 0.8% | 0.54% | 0.36% | 0.19% |
How has the loanDepot and Pennymac comparison changed over the last 12 months?
3 findings
- Pennymac was ahead of loanDepot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, loanDepot’s share of searches among mortgage lenders in the United States moved from 4.7% to 4.9%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Pennymac’s share of searches among mortgage lenders in the United States moved from 19.4% to 19.9%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for United States mortgage lenders in September 2026?
2 changes
In September 2026, Pennymac gained share of searches among mortgage lenders in the United States, from 19.1% to 19.9%.
In September 2026, loanDepot rose from 5th to 4th among mortgage lenders in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using loanDepot’s and Pennymac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mortgage lenders
Rocket Mortgage vs Pennymac: compare search popularity- Rocket Mortgage vs Mr. Cooper: compare search popularity
- Rocket Mortgage vs loanDepot: compare search popularity
Rocket Mortgage vs Bank of America: compare search popularity- Pennymac vs Mr. Cooper: compare search popularity
- Pennymac vs Bank of America: compare search popularity
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