How popular isCostco?
In September 2026, people searched for Costco by name about 1.7 million times in the United States, a 7% decrease from the previous year. These searches made up 63% of all United States hearing aid center searches, placing Costco first out of six centers. When we asked both ChatGPT and Google AI Overviews about hearing aid centers, Costco appeared in one of the four answers and was the second most recommended of the six.
Costco is the most searched of 6 competitors and the second most recommended in AI answers.
CostcoShare of searches 63%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd
HearUSAShare of searches 18.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Miracle-EarShare of searches 12.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
BeltoneShare of searches 3.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
HearingLifeShare of searches 1.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
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Top hearing aid centers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Costco was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Costco is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
AudioNova2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Costco1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Miracle-Ear1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- HearingLife1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- HearUSA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Beltone0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hearing aid centers
4 answers
Asked ChatGPT
“Where is the best place to buy hearing aids?”
Asked ChatGPT
“Which hearing aid center is best?”
Asked ChatGPT
“Where should I go for a hearing test and hearing aids?”
Searched Google, AI Overview
“hearing aids near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hearing aid center”
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Which hearing aid centers compete with Costco?
Share of searches by month for Costco, HearUSA, Miracle-Ear, Beltone. The figures are in the table below the chart.
View monthly share of searches table
| Month | Costco | HearUSA | Miracle-Ear | Beltone | HearingLife | AudioNova |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 15.5% | 15.5% | 4.6% | 1.4% | — |
| Nov 2025 | 63.1% | 15.5% | 15.5% | 4.6% | 1.4% | — |
| Dec 2025 | 65.5% | 16.1% | 13.1% | 3.9% | 1.4% | — |
| Jan 2026 | 62.9% | 15.4% | 15.4% | 4.6% | 1.7% | — |
| Feb 2026 | 59.9% | 18% | 14.8% | 5.4% | 2% | — |
| Mar 2026 | 60.6% | 18.2% | 14.8% | 4.4% | 2% | — |
| Apr 2026 | 63.6% | 15.6% | 15.6% | 3.8% | 1.4% | — |
| May 2026 | 65.6% | 16.1% | 13.2% | 3.9% | 1.2% | — |
| Jun 2026 | 63.2% | 19% | 12.7% | 3.8% | 1.4% | — |
| Jul 2026 | 61.5% | 18.4% | 15.1% | 3.7% | 1.3% | — |
| Aug 2026 | 61% | 18.3% | 15% | 4.5% | 1.3% | — |
| Sep 2026 | 63% | 18.9% | 12.6% | 3.8% | 1.7% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63% | 135K | 0% | +2 points | |
| 2, held 2nd | 18.9% | 40.5K | 0% | +0.6 points | |
| 3, held 3rd | 12.6% | 27.1K | -18.1% | -2.3 points | |
| 4, held 4th | 3.8% | 8.1K | -18.2% | -0.7 points | |
| 5, held 5th | 1.7% | 3.6K | +24.1% | +0.4 points | |
| —, not measured this month | — | — | — | — |
1.
Costco63%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +2 points.
2.
HearUSA18.9%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
12.6%
Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.3 points.
4.
Beltone3.8%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
1.7%
Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.4 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Costco and its closest rivals
Every comparison with Costco
25 comparisons
- Costco vs CVS Pharmacy
- Costco vs Walgreens
- Costco vs Walmart Pharmacy
- Costco vs Discount Tire
- Costco vs Tire Rack
- Big O Tires vs Costco
- Belle Tire vs Costco
- Costco vs Les Schwab
- Amazon Pharmacy vs Costco
- 1-800 Contacts vs Costco
- America's Best Contacts & Eyeglasses vs Costco
- Costco vs Eyemart Express
- Costco vs LensCrafters
- Costco vs Pearle Vision
- Costco vs Visionworks
- Costco vs Walmart
- Costco vs Warby Parker
- Costco vs HearUSA
- Contacts Direct vs Costco
- Costco vs Hubble
- Costco vs Miracle-Ear
- Costco vs LensDirect
- Contact Lens King vs Costco
- Beltone vs Costco
- Costco vs HearingLife
How has branded search demand for Costco changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Costco in the United States fell from 1.8M to 1.7M.
- Across the 12 months ending September 2026, Costco’s share of searches among hearing aid centers in the United States peaked at 65.6% in May 2026 and was lowest at 59.9% in February 2026.
How did search popularity change for United States hearing aid centers in September 2026?
5 changes
In September 2026, Costco gained share of searches among hearing aid centers in the United States, from 61% to 63%.
In September 2026, HearUSA gained share of searches among hearing aid centers in the United States, from 18.3% to 18.9%.
In September 2026, Miracle-Ear lost share of searches among hearing aid centers in the United States, from 15% to 12.6%.
In September 2026, Beltone lost share of searches among hearing aid centers in the United States, from 4.5% to 3.8%.
Estimated monthly branded searches for HearingLife in the United States rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
How are Costco’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Costco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- costco contacts
- costco hearing aid center
- costco optical
- costco pharmacy
- costco tire center
- costco tires
Do you work for Costco? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Costco compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Pharmacies | 4th of 5 | 1.6% | Show ranking |
| Tire retailers | 3rd of 6 | 8.9% | Show ranking |
| Optical retail chains | 8th of 8 | 2.9% | Show ranking |
| Contact lens retailers | 2nd of 6 | 19.3% | Show ranking |
| Hearing aid centers | 1st of 6 | 63% | Shown above |
Is Costco your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.