Costco vs HearingLife:Which is more popular?
In September 2026, Costco had more branded searches than HearingLife among hearing aid centers in the United States. Costco had about 135,000 branded searches, while HearingLife had 3,600. Costco made up 63% of all hearing aid center searches we track, and HearingLife accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about hearing aid centers, Costco and HearingLife each appeared in one of the four answers. Costco and HearingLife were each mentioned first in one of the two answers.
Who do people search for more?
Costco, about 38 searches for every 1 for HearingLife
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top hearing aid centers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Costco and HearingLife were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Costco and HearingLife were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Costco1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Miracle-Ear1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
HearingLife1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
HearUSA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Beltone0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hearing aid centers
4 answers
Asked ChatGPT
“Where is the best place to buy hearing aids?”
Asked ChatGPT
“Which hearing aid center is best?”
Asked ChatGPT
“Where should I go for a hearing test and hearing aids?”
Searched Google, AI Overview
“hearing aids near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hearing aid center”
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is Costco or HearingLife more popular in search?
This chart shows how often people search Google for Costco and HearingLife by name. Each line represents a brand's share of searches for all six hearing aid centers we track, month by month, from searches in United States.
Share of searches by month for Costco, HearingLife. The figures are in the table below the chart.
View monthly share of searches table
| Month | Costco | HearUSA | Miracle-Ear | Beltone | HearingLife |
|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 15.5% | 15.5% | 4.6% | 1.4% |
| Nov 2025 | 63.1% | 15.5% | 15.5% | 4.6% | 1.4% |
| Dec 2025 | 65.5% | 16.1% | 13.1% | 3.9% | 1.4% |
| Jan 2026 | 62.9% | 15.4% | 15.4% | 4.6% | 1.7% |
| Feb 2026 | 59.9% | 18% | 14.8% | 5.4% | 2% |
| Mar 2026 | 60.6% | 18.2% | 14.8% | 4.4% | 2% |
| Apr 2026 | 63.6% | 15.6% | 15.6% | 3.8% | 1.4% |
| May 2026 | 65.6% | 16.1% | 13.2% | 3.9% | 1.2% |
| Jun 2026 | 63.2% | 19% | 12.7% | 3.8% | 1.4% |
| Jul 2026 | 61.5% | 18.4% | 15.1% | 3.7% | 1.3% |
| Aug 2026 | 61% | 18.3% | 15% | 4.5% | 1.3% |
| Sep 2026 | 63% | 18.9% | 12.6% | 3.8% | 1.7% |
How has the Costco and HearingLife comparison changed over the last 12 months?
3 findings
- Costco was ahead of HearingLife in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Costco’s share of searches among hearing aid centers in the United States moved from 63.1% to 63%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, HearingLife’s share of searches among hearing aid centers in the United States moved from 1.4% to 1.7%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
How did search popularity change for United States hearing aid centers in September 2026?
2 changes
In September 2026, Costco gained share of searches among hearing aid centers in the United States, from 61% to 63%.
Estimated monthly branded searches for HearingLife in the United States rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Costco’s and HearingLife’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Costco
1 branded search term
- costco hearing aid center
HearingLife
1 branded search term
- hearinglife
Other head-to-heads among hearing aid centers
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