How popular isHearingLife?
In September 2026, people searched for HearingLife by name about 3,600 times in the United States, a 24.1% increase from the previous year. These searches made up 1.7% of all United States hearing aid center searches, placing HearingLife fifth out of six centers. When we asked both ChatGPT and Google AI Overviews about hearing aid centers, HearingLife appeared in one of the four answers and was the third most recommended of the six.
HearingLife is the fifth most searched of 6 competitors and the third most recommended in AI answers.
CostcoShare of searches 63%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd
HearUSAShare of searches 18.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Miracle-EarShare of searches 12.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
BeltoneShare of searches 3.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
HearingLifeShare of searches 1.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
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Top hearing aid centers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, HearingLife was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. HearingLife is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
AudioNova2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Costco1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Miracle-Ear1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
HearingLife1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
HearUSA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Beltone0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hearing aid centers
4 answers
Asked ChatGPT
“Where is the best place to buy hearing aids?”
Asked ChatGPT
“Which hearing aid center is best?”
Asked ChatGPT
“Where should I go for a hearing test and hearing aids?”
Searched Google, AI Overview
“hearing aids near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hearing aid center”
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Which hearing aid centers compete with HearingLife?
Share of searches by month for Costco, HearUSA, Miracle-Ear, Beltone, HearingLife. The figures are in the table below the chart.
View monthly share of searches table
| Month | Costco | HearUSA | Miracle-Ear | Beltone | HearingLife | AudioNova |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 15.5% | 15.5% | 4.6% | 1.4% | — |
| Nov 2025 | 63.1% | 15.5% | 15.5% | 4.6% | 1.4% | — |
| Dec 2025 | 65.5% | 16.1% | 13.1% | 3.9% | 1.4% | — |
| Jan 2026 | 62.9% | 15.4% | 15.4% | 4.6% | 1.7% | — |
| Feb 2026 | 59.9% | 18% | 14.8% | 5.4% | 2% | — |
| Mar 2026 | 60.6% | 18.2% | 14.8% | 4.4% | 2% | — |
| Apr 2026 | 63.6% | 15.6% | 15.6% | 3.8% | 1.4% | — |
| May 2026 | 65.6% | 16.1% | 13.2% | 3.9% | 1.2% | — |
| Jun 2026 | 63.2% | 19% | 12.7% | 3.8% | 1.4% | — |
| Jul 2026 | 61.5% | 18.4% | 15.1% | 3.7% | 1.3% | — |
| Aug 2026 | 61% | 18.3% | 15% | 4.5% | 1.3% | — |
| Sep 2026 | 63% | 18.9% | 12.6% | 3.8% | 1.7% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63% | 135K | 0% | +2 points | |
| 2, held 2nd | 18.9% | 40.5K | 0% | +0.6 points | |
| 3, held 3rd | 12.6% | 27.1K | -18.1% | -2.3 points | |
| 4, held 4th | 3.8% | 8.1K | -18.2% | -0.7 points | |
| 5, held 5th | 1.7% | 3.6K | +24.1% | +0.4 points | |
| —, not measured this month | — | — | — | — |
1.
Costco63%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +2 points.
2.
HearUSA18.9%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
12.6%
Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.3 points.
4.
Beltone3.8%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
1.7%
Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.4 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between HearingLife and its closest rivals
Every comparison with HearingLife
4 comparisons
How has branded search demand for HearingLife changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for HearingLife in the United States rose from 2.9K to 3.6K.
- Across the 12 months ending September 2026, HearingLife’s share of searches among hearing aid centers in the United States held steady, from 1.4% to 1.7%.
How did search popularity change for United States hearing aid centers in September 2026?
5 changes

In September 2026, Costco gained share of searches among hearing aid centers in the United States, from 61% to 63%.

In September 2026, HearUSA gained share of searches among hearing aid centers in the United States, from 18.3% to 18.9%.

In September 2026, Miracle-Ear lost share of searches among hearing aid centers in the United States, from 15% to 12.6%.

In September 2026, Beltone lost share of searches among hearing aid centers in the United States, from 4.5% to 3.8%.

Estimated monthly branded searches for HearingLife in the United States rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
How are HearingLife’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using HearingLife’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hearinglife
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Is HearingLife your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.