Brandwave

How popular isHearingLife?

In September 2026, people searched for HearingLife by name about 3,600 times in the United States, a 24.1% increase from the previous year. These searches made up 1.7% of all United States hearing aid center searches, placing HearingLife fifth out of six centers. When we asked both ChatGPT and Google AI Overviews about hearing aid centers, HearingLife appeared in one of the four answers and was the third most recommended of the six.

Search and AI answers in September 2026

HearingLife is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. CostcoShare of searches 63%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd
  2. HearUSAShare of searches 18.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Miracle-EarShare of searches 12.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  4. BeltoneShare of searches 3.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. HearingLifeShare of searches 1.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd

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Top hearing aid centers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, HearingLife was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. HearingLife is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AudioNova1st
  2. Costco2nd
  3. HearingLife3rd
  4. HearUSA–
  5. Miracle-Ear–
  6. Beltone–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AudioNova2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Costco1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Miracle-Ear1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HearingLife1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HearUSA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beltone0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hearing aid centers

4 answers
  • Asked ChatGPT

    “Where is the best place to buy hearing aids?”

    1. 1Costco
    2. 2AudioNova
  • Asked ChatGPT

    “Which hearing aid center is best?”

    1. 1AudioNova
    2. 2HearingLife
  • Asked ChatGPT

    “Where should I go for a hearing test and hearing aids?”

    1. 1Miracle-Ear
  • Searched Google, AI Overview

    “hearing aids near me”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “hearing aid center”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

    Which hearing aid centers compete with HearingLife?

    HearingLife against hearing aid centers in the United States, by month

    Share of searches by month for Costco, HearUSA, Miracle-Ear, Beltone, HearingLife. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCostcoHearUSAMiracle-EarBeltoneHearingLifeAudioNova
    Oct 202563.1%15.5%15.5%4.6%1.4%—
    Nov 202563.1%15.5%15.5%4.6%1.4%—
    Dec 202565.5%16.1%13.1%3.9%1.4%—
    Jan 202662.9%15.4%15.4%4.6%1.7%—
    Feb 202659.9%18%14.8%5.4%2%—
    Mar 202660.6%18.2%14.8%4.4%2%—
    Apr 202663.6%15.6%15.6%3.8%1.4%—
    May 202665.6%16.1%13.2%3.9%1.2%—
    Jun 202663.2%19%12.7%3.8%1.4%—
    Jul 202661.5%18.4%15.1%3.7%1.3%—
    Aug 202661%18.3%15%4.5%1.3%—
    Sep 202663%18.9%12.6%3.8%1.7%—
    1. 1.Costco

      63%

      Held 1st. 135K estimated branded searches, 0% vs prior month. Share +2 points.

    2. 2.HearUSA

      18.9%

      Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

    3. Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.3 points.

    4. 4.Beltone

      3.8%

      Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

    5. Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.4 points.

    6. —.AudioNova

      —

      Not measured this month. — estimated branded searches, — vs prior month. Share —.

    Compare popularity between HearingLife and its closest rivals

    Every comparison with HearingLife

    4 comparisons

    How has branded search demand for HearingLife changed in the United States over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for HearingLife in the United States rose from 2.9K to 3.6K.
    • Across the 12 months ending September 2026, HearingLife’s share of searches among hearing aid centers in the United States held steady, from 1.4% to 1.7%.

    How did search popularity change for United States hearing aid centers in September 2026?

    5 changes
    1. In September 2026, Costco gained share of searches among hearing aid centers in the United States, from 61% to 63%.

    2. In September 2026, HearUSA gained share of searches among hearing aid centers in the United States, from 18.3% to 18.9%.

    3. In September 2026, Miracle-Ear lost share of searches among hearing aid centers in the United States, from 15% to 12.6%.

    4. In September 2026, Beltone lost share of searches among hearing aid centers in the United States, from 4.5% to 3.8%.

    5. Estimated monthly branded searches for HearingLife in the United States rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

    How are HearingLife’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using HearingLife’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • hearinglife

    Do you work for HearingLife? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Creator with pink hair and a pink jacket

    Is HearingLife your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.