Brandwave

How popular isHearUSA?

In September 2026, people searched for HearUSA by name about 40,500 times in the United States, a 22.4% increase from the previous year. These searches made up 18.9% of all United States hearing aid center searches, placing HearUSA second out of six centers. When we asked both ChatGPT and Google AI Overviews about hearing aid centers, HearUSA did not appear in any of the answers.

Search and AI answers in September 2026

HearUSA is the second most searched of 6 competitors and not listed in any AI answer.

  1. CostcoShare of searches 63%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd
  2. HearUSAShare of searches 18.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Miracle-EarShare of searches 12.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  4. BeltoneShare of searches 3.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. HearingLifeShare of searches 1.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd

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Top hearing aid centers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, HearUSA did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AudioNova1st
  2. Costco2nd
  3. HearingLife3rd
  4. HearUSA–
  5. Miracle-Ear–
  6. Beltone–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AudioNova2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Costco1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Miracle-Ear1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HearingLife1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HearUSA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beltone0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hearing aid centers

4 answers
  • Asked ChatGPT

    “Where is the best place to buy hearing aids?”

    1. 1Costco
    2. 2AudioNova
  • Asked ChatGPT

    “Which hearing aid center is best?”

    1. 1AudioNova
    2. 2HearingLife
  • Asked ChatGPT

    “Where should I go for a hearing test and hearing aids?”

    1. 1Miracle-Ear
  • Searched Google, AI Overview

    “hearing aids near me”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “hearing aid center”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

    Which hearing aid centers compete with HearUSA?

    HearUSA against hearing aid centers in the United States, by month

    Share of searches by month for Costco, HearUSA, Miracle-Ear, Beltone. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCostcoHearUSAMiracle-EarBeltoneHearingLifeAudioNova
    Oct 202563.1%15.5%15.5%4.6%1.4%—
    Nov 202563.1%15.5%15.5%4.6%1.4%—
    Dec 202565.5%16.1%13.1%3.9%1.4%—
    Jan 202662.9%15.4%15.4%4.6%1.7%—
    Feb 202659.9%18%14.8%5.4%2%—
    Mar 202660.6%18.2%14.8%4.4%2%—
    Apr 202663.6%15.6%15.6%3.8%1.4%—
    May 202665.6%16.1%13.2%3.9%1.2%—
    Jun 202663.2%19%12.7%3.8%1.4%—
    Jul 202661.5%18.4%15.1%3.7%1.3%—
    Aug 202661%18.3%15%4.5%1.3%—
    Sep 202663%18.9%12.6%3.8%1.7%—
    1. 1.Costco

      63%

      Held 1st. 135K estimated branded searches, 0% vs prior month. Share +2 points.

    2. 2.HearUSA

      18.9%

      Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

    3. Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.3 points.

    4. 4.Beltone

      3.8%

      Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

    5. Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.4 points.

    6. —.AudioNova

      —

      Not measured this month. — estimated branded searches, — vs prior month. Share —.

    Compare popularity between HearUSA and its closest rivals

    Every comparison with HearUSA

    4 comparisons

    How has branded search demand for HearUSA changed in the United States over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for HearUSA in the United States rose from 33.1K to 40.5K.
    • Across the 12 months ending September 2026, HearUSA’s share of searches among hearing aid centers in the United States increased from 15.5% to 18.9%.
    • Across the 12 months ending September 2026, HearUSA’s share of searches among hearing aid centers in the United States peaked at 19% in June 2026 and was lowest at 15.4% in January 2026.

    How did search popularity change for United States hearing aid centers in September 2026?

    5 changes
    1. In September 2026, Costco gained share of searches among hearing aid centers in the United States, from 61% to 63%.

    2. In September 2026, HearUSA gained share of searches among hearing aid centers in the United States, from 18.3% to 18.9%.

    3. In September 2026, Miracle-Ear lost share of searches among hearing aid centers in the United States, from 15% to 12.6%.

    4. In September 2026, Beltone lost share of searches among hearing aid centers in the United States, from 4.5% to 3.8%.

    5. Estimated monthly branded searches for HearingLife in the United States rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

    How are HearUSA’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using HearUSA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • hearusa

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    How the Brand Demand Index is measured

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    Is HearUSA your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.