Hearing aid centers in the United States:Which are most popular?
In September 2026, Costco was the most searched hearing aid center in the United States, accounting for 63% of all searches among the six centers we track. When we checked with ChatGPT and Google AI Overviews, AudioNova was mentioned most often, in two of the four answers. AudioNova was recommended most often, coming first in one out of two responses that gave a list.
CostcoShare of searches 63%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd
HearUSAShare of searches 18.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Miracle-EarShare of searches 12.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
BeltoneShare of searches 3.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
HearingLifeShare of searches 1.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
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Top hearing aid centers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, AudioNova was mentioned most often, in two of the four answers. AudioNova was recommended most often, coming first in one out of two answers that gave a list. Costco was second, and HearingLife was third. HearUSA, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
AudioNova2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Costco1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Miracle-Ear1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- HearingLife1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- HearUSA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Beltone0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hearing aid centers
4 answers
Asked ChatGPT
“Where is the best place to buy hearing aids?”
Asked ChatGPT
“Which hearing aid center is best?”
Asked ChatGPT
“Where should I go for a hearing test and hearing aids?”
Searched Google, AI Overview
“hearing aids near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hearing aid center”
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Which hearing aid centers do people search for most?
This chart shows how often people search Google for each hearing aid center by name. Each line represents a brand's share of searches for all six hearing aid centers we track, month by month, from searches in United States.
Share of searches by month for Costco, HearUSA, Miracle-Ear, Beltone. The figures are in the table below the chart.
View monthly share of searches table
| Month | Costco | HearUSA | Miracle-Ear | Beltone | HearingLife | AudioNova |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 15.5% | 15.5% | 4.6% | 1.4% | — |
| Nov 2025 | 63.1% | 15.5% | 15.5% | 4.6% | 1.4% | — |
| Dec 2025 | 65.5% | 16.1% | 13.1% | 3.9% | 1.4% | — |
| Jan 2026 | 62.9% | 15.4% | 15.4% | 4.6% | 1.7% | — |
| Feb 2026 | 59.9% | 18% | 14.8% | 5.4% | 2% | — |
| Mar 2026 | 60.6% | 18.2% | 14.8% | 4.4% | 2% | — |
| Apr 2026 | 63.6% | 15.6% | 15.6% | 3.8% | 1.4% | — |
| May 2026 | 65.6% | 16.1% | 13.2% | 3.9% | 1.2% | — |
| Jun 2026 | 63.2% | 19% | 12.7% | 3.8% | 1.4% | — |
| Jul 2026 | 61.5% | 18.4% | 15.1% | 3.7% | 1.3% | — |
| Aug 2026 | 61% | 18.3% | 15% | 4.5% | 1.3% | — |
| Sep 2026 | 63% | 18.9% | 12.6% | 3.8% | 1.7% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63% | 135K | 0% | +2 points | |
| 2, held 2nd | 18.9% | 40.5K | 0% | +0.6 points | |
| 3, held 3rd | 12.6% | 27.1K | -18.1% | -2.3 points | |
| 4, held 4th | 3.8% | 8.1K | -18.2% | -0.7 points | |
| 5, held 5th | 1.7% | 3.6K | +24.1% | +0.4 points | |
| —, not measured this month | — | — | — | — |
1.
Costco63%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +2 points.
2.
HearUSA18.9%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
12.6%
Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.3 points.
4.
Beltone3.8%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
1.7%
Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.4 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Which brand is most popular in search among hearing aid centers in the United States?
5 brands
In September 2026, Costco was the most searched among hearing aid centers in the United States, with an estimated 135K branded searches, 63% of all searches for the six we track. HearUSA is in 2nd place, 44.1 percentage points behind at 18.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Costco | 63.1% → 63% | 65.6%May 2026 | 59.9%Feb 2026 | 1st |
| HearUSA | 15.5% → 18.9% | 19%Jun 2026 | 15.4%Jan 2026 | 2nd |
| Miracle-Ear | 15.5% → 12.6% | 15.6%Apr 2026 | 12.6%Sep 2026 | 3rd |
| Beltone | 4.6% → 3.8% | 5.4%Feb 2026 | 3.7%Jul 2026 | 4th |
| HearingLife | 1.4% → 1.7% | 2%Mar 2026 | 1.2%May 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, HearUSA’s share of searches among hearing aid centers in the United States increased from 15.5% to 18.9%.
- Across the 12 months ending September 2026, Miracle-Ear’s share of searches among hearing aid centers in the United States decreased from 15.5% to 12.6%.
- Across the 12 months ending September 2026, Beltone’s share of searches among hearing aid centers in the United States decreased from 4.6% to 3.8%.
- Across the 12 months ending September 2026, Costco’s share of searches among hearing aid centers in the United States peaked at 65.6% in May 2026 and was lowest at 59.9% in February 2026.
- Across the 12 months ending September 2026, HearUSA’s share of searches among hearing aid centers in the United States peaked at 19% in June 2026 and was lowest at 15.4% in January 2026.
- Across the 12 months ending September 2026, Miracle-Ear’s share of searches among hearing aid centers in the United States peaked at 15.6% in April 2026 and was lowest at 12.6% in September 2026.
- Across the 12 months ending September 2026, Beltone’s share of searches among hearing aid centers in the United States peaked at 5.4% in February 2026 and was lowest at 3.7% in July 2026.
- Across the 12 months ending September 2026, Costco, HearingLife and AudioNova held steady: their share of searches among hearing aid centers in the United States each moved less than 0.5 percentage points.
How did search popularity change for United States hearing aid centers in September 2026?
5 changes
In September 2026, Costco gained share of searches among hearing aid centers in the United States, from 61% to 63%.
In September 2026, HearUSA gained share of searches among hearing aid centers in the United States, from 18.3% to 18.9%.
In September 2026, Miracle-Ear lost share of searches among hearing aid centers in the United States, from 15% to 12.6%.
In September 2026, Beltone lost share of searches among hearing aid centers in the United States, from 4.5% to 3.8%.
Estimated monthly branded searches for HearingLife in the United States rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Compare popularity between leading brands
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