Brandwave

Beltone vs HearingLife:Which is more popular?

In September 2026, Beltone had more branded searches than HearingLife among hearing aid centers in the United States. Beltone had about 8,100 branded searches, while HearingLife had 3,600. Beltone made up 3.8% of all hearing aid center searches we track, and HearingLife accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about hearing aid centers, HearingLife appeared in one of the four answers and Beltone in none.

Among hearing aid centers in the United States in September 2026

Who do people search for more?

Beltone, about 2 searches for every 1 for HearingLife

Beltone 8.1K searchesHearingLife 3.6K searches

Who does AI mention more?

HearingLife, mentioned in 1 of 4 answers, Beltone in 0

HearingLife in 1 of 4Beltone in 0 of 4

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Top hearing aid centers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, HearingLife was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Beltone did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Costco1st
  2. HearingLife2nd
  3. HearUSA–
  4. Miracle-Ear–
  5. Beltone–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Costco1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Miracle-Ear1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HearingLife1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HearUSA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beltone0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hearing aid centers

4 answers

  • Asked ChatGPT

    “Where is the best place to buy hearing aids?”

    1. 1Costco

  • Asked ChatGPT

    “Which hearing aid center is best?”

    1. 2HearingLife

  • Asked ChatGPT

    “Where should I go for a hearing test and hearing aids?”

    1. 1Miracle-Ear

  • Searched Google, AI Overview

    “hearing aids near me”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “hearing aid center”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

    Is Beltone or HearingLife more popular in search?

    This chart shows how often people search Google for Beltone and HearingLife by name. Each line represents a brand's share of searches for all six hearing aid centers we track, month by month, from searches in United States.

    Beltone and HearingLife among hearing aid centers in the United States, by month

    Share of searches by month for Beltone, HearingLife. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCostcoHearUSAMiracle-EarBeltoneHearingLife
    Oct 202563.1%15.5%15.5%4.6%1.4%
    Nov 202563.1%15.5%15.5%4.6%1.4%
    Dec 202565.5%16.1%13.1%3.9%1.4%
    Jan 202662.9%15.4%15.4%4.6%1.7%
    Feb 202659.9%18%14.8%5.4%2%
    Mar 202660.6%18.2%14.8%4.4%2%
    Apr 202663.6%15.6%15.6%3.8%1.4%
    May 202665.6%16.1%13.2%3.9%1.2%
    Jun 202663.2%19%12.7%3.8%1.4%
    Jul 202661.5%18.4%15.1%3.7%1.3%
    Aug 202661%18.3%15%4.5%1.3%
    Sep 202663%18.9%12.6%3.8%1.7%

    How has the Beltone and HearingLife comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United States hearing aid centers in September 2026?

    2 changes

    1. In September 2026, Beltone lost share of searches among hearing aid centers in the United States, from 4.5% to 3.8%.

    2. Estimated monthly branded searches for HearingLife in the United States rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Beltone’s and HearingLife’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Beltone

    1 branded search term

    • beltone

    HearingLife

    1 branded search term

    • hearinglife

    How the Brand Demand Index is measured

    Other head-to-heads among hearing aid centers

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