How popular isBeltone?
In September 2026, people searched for Beltone by name about 8,100 times in the United States, an 18.2% decrease from the previous year. These searches made up 3.8% of all United States hearing aid center searches, placing Beltone fourth out of six centers. When we asked both ChatGPT and Google AI Overviews about hearing aid centers, Beltone did not appear in any of the answers.
Beltone is the fourth most searched of 6 competitors and not listed in any AI answer.
CostcoShare of searches 63%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd
HearUSAShare of searches 18.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Miracle-EarShare of searches 12.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
BeltoneShare of searches 3.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
HearingLifeShare of searches 1.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
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Top hearing aid centers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Beltone did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
AudioNova2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Costco1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Miracle-Ear1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- HearingLife1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- HearUSA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Beltone0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hearing aid centers
4 answers
Asked ChatGPT
“Where is the best place to buy hearing aids?”
Asked ChatGPT
“Which hearing aid center is best?”
Asked ChatGPT
“Where should I go for a hearing test and hearing aids?”
Searched Google, AI Overview
“hearing aids near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hearing aid center”
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Which hearing aid centers compete with Beltone?
Share of searches by month for Costco, HearUSA, Miracle-Ear, Beltone. The figures are in the table below the chart.
View monthly share of searches table
| Month | Costco | HearUSA | Miracle-Ear | Beltone | HearingLife | AudioNova |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 15.5% | 15.5% | 4.6% | 1.4% | — |
| Nov 2025 | 63.1% | 15.5% | 15.5% | 4.6% | 1.4% | — |
| Dec 2025 | 65.5% | 16.1% | 13.1% | 3.9% | 1.4% | — |
| Jan 2026 | 62.9% | 15.4% | 15.4% | 4.6% | 1.7% | — |
| Feb 2026 | 59.9% | 18% | 14.8% | 5.4% | 2% | — |
| Mar 2026 | 60.6% | 18.2% | 14.8% | 4.4% | 2% | — |
| Apr 2026 | 63.6% | 15.6% | 15.6% | 3.8% | 1.4% | — |
| May 2026 | 65.6% | 16.1% | 13.2% | 3.9% | 1.2% | — |
| Jun 2026 | 63.2% | 19% | 12.7% | 3.8% | 1.4% | — |
| Jul 2026 | 61.5% | 18.4% | 15.1% | 3.7% | 1.3% | — |
| Aug 2026 | 61% | 18.3% | 15% | 4.5% | 1.3% | — |
| Sep 2026 | 63% | 18.9% | 12.6% | 3.8% | 1.7% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63% | 135K | 0% | +2 points | |
| 2, held 2nd | 18.9% | 40.5K | 0% | +0.6 points | |
| 3, held 3rd | 12.6% | 27.1K | -18.1% | -2.3 points | |
| 4, held 4th | 3.8% | 8.1K | -18.2% | -0.7 points | |
| 5, held 5th | 1.7% | 3.6K | +24.1% | +0.4 points | |
| —, not measured this month | — | — | — | — |
1.
Costco63%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +2 points.
2.
HearUSA18.9%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
12.6%
Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.3 points.
4.
Beltone3.8%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
1.7%
Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.4 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Beltone and its closest rivals
Every comparison with Beltone
4 comparisons
How has branded search demand for Beltone changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Beltone in the United States fell from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Beltone’s share of searches among hearing aid centers in the United States decreased from 4.6% to 3.8%.
- Across the 12 months ending September 2026, Beltone’s share of searches among hearing aid centers in the United States peaked at 5.4% in February 2026 and was lowest at 3.7% in July 2026.
How did search popularity change for United States hearing aid centers in September 2026?
5 changes
In September 2026, Costco gained share of searches among hearing aid centers in the United States, from 61% to 63%.
In September 2026, HearUSA gained share of searches among hearing aid centers in the United States, from 18.3% to 18.9%.
In September 2026, Miracle-Ear lost share of searches among hearing aid centers in the United States, from 15% to 12.6%.
In September 2026, Beltone lost share of searches among hearing aid centers in the United States, from 4.5% to 3.8%.
Estimated monthly branded searches for HearingLife in the United States rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
How are Beltone’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Beltone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- beltone
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Is Beltone your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.