Brandwave

Optical retail chains in the United States:Which are searched most?

In September 2026, LensCrafters was the most searched among optical retail chains in the United States, with an estimated 1M branded searches, 26.8% of all searches for the eight we track.

Share of searches, September 2026
  1. LensCrafters26.8%
  2. America's Best Contacts & Eyeglasses21.6%
  3. Warby Parker18%
  4. Visionworks12.1%
  5. Eyemart Express6.6%
  6. Pearle Vision6.6%
  7. Walmart5.4%
  8. Costco2.9%

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Share of searchesLeaderboard

Compare the optical chains people in the US go to for eye exams, glasses and contacts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of searches among optical retail chains in the United States, by month

Share of searches by month for LensCrafters, America's Best Contacts & Eyeglasses, Warby Parker, Visionworks, Eyemart Express, Pearle Vision, Walmart, Costco. The figures are in the table below the chart.

View monthly share of searches table
MonthLensCraftersAmerica's Best Contacts & EyeglassesWarby ParkerVisionworksEyemart ExpressPearle VisionWalmartCostco
Oct 202524.9%24.6%16.7%13.7%5%7.5%5%2.7%
Nov 202529%22.7%16%13.1%4.8%7.1%4.8%2.6%
Dec 202527.6%22.4%18.6%12.4%4.5%6.8%4.5%3.1%
Jan 202625.6%24.5%17.3%14.1%5.2%6.3%4.2%2.8%
Feb 202624.9%24.6%16.7%13.7%5%7.5%5%2.7%
Mar 202626%24.9%17.6%11.7%5.2%6.4%5.2%2.9%
Apr 202624.9%23.8%16.7%13.7%5%7.5%5%3.4%
May 202626.2%24.5%17.6%11.8%5.3%6.4%5.3%2.9%
Jun 202627.3%21.4%18.4%12.3%5.5%6.7%5.5%3%
Jul 202625.7%24%17.3%11.6%6.3%6.3%5.2%3.5%
Aug 202624.3%23.3%16.4%13.4%6%7.3%6%3.3%
Sep 202626.8%21.6%18%12.1%6.6%6.6%5.4%2.9%

This month’s ranking, September 2026

  1. 1.LensCrafters

    26.8%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.America's Best Contacts & Eyeglasses

    21.6%

    Held 2nd. 808K estimated branded searches, -15.7% vs prior month. Share -1.7 points.

  3. 3.Warby Parker

    18%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.Visionworks

    12.1%

    Held 4th. 450K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  5. 5.Eyemart Express

    6.6%

    Moved from 6th to 5th. 246K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Pearle Vision

    6.6%

    Moved from 5th to 6th. 246K estimated branded searches, -18.3% vs prior month. Share -0.7 points.

  7. 7.Walmart

    5.4%

    Held 7th. 201K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  8. 8.Costco

    2.9%

    Held 8th. 110K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among optical retail chains in the United States?

8 brands

In September 2026, LensCrafters was the most searched among optical retail chains in the United States, with an estimated 1M branded searches, 26.8% of all searches for the eight we track. America's Best Contacts & Eyeglasses is in 2nd place, 5.1 percentage points behind at 21.6%.

United States optical retail chains, last 12 months ending September 2026
BrandShare of searchesPeakLowRank
LensCrafters24.9% → 26.8%29%Nov 202524.3%Aug 20261st
America's Best Contacts & Eyeglasses24.6% → 21.6%24.9%Mar 202621.4%Jun 20262nd
Warby Parker16.7% → 18%18.6%Dec 202516%Nov 20253rd
Visionworks13.7% → 12.1%14.1%Jan 202611.6%Jul 20264th
Eyemart Express5% → 6.6%6.6%Sep 20264.5%Dec 20256th → 5th
Pearle Vision7.5% → 6.6%7.5%Apr 20266.3%Jan 20265th → 6th
Walmart5% → 5.4%6%Aug 20264.2%Jan 20267th
Costco2.7% → 2.9%3.5%Jul 20262.6%Nov 20258th

Each finding as a sentence

  • Across the 12 months ending September 2026, LensCrafters’ share of searches among optical retail chains in the United States increased from 24.9% to 26.8%.
  • Across the 12 months ending September 2026, America's Best Contacts & Eyeglasses’ share of searches among optical retail chains in the United States decreased from 24.6% to 21.6%.
  • Across the 12 months ending September 2026, Warby Parker’s share of searches among optical retail chains in the United States increased from 16.7% to 18%.
  • Across the 12 months ending September 2026, Visionworks’ share of searches among optical retail chains in the United States decreased from 13.7% to 12.1%.
  • Across the 12 months ending September 2026, Eyemart Express’ share of searches among optical retail chains in the United States increased from 5% to 6.6%.
  • Across the 12 months ending September 2026, Pearle Vision’s share of searches among optical retail chains in the United States decreased from 7.5% to 6.6%.
  • Across the 12 months ending September 2026, LensCrafters’ share of searches among optical retail chains in the United States peaked at 29% in November 2025 and was lowest at 24.3% in August 2026.
  • Across the 12 months ending September 2026, America's Best Contacts & Eyeglasses’ share of searches among optical retail chains in the United States peaked at 24.9% in March 2026 and was lowest at 21.4% in June 2026.
  • Across the 12 months ending September 2026, Warby Parker’s share of searches among optical retail chains in the United States peaked at 18.6% in December 2025 and was lowest at 16% in November 2025.
  • Across the 12 months ending September 2026, Visionworks’ share of searches among optical retail chains in the United States peaked at 14.1% in January 2026 and was lowest at 11.6% in July 2026.
  • Across the 12 months ending September 2026, Eyemart Express’ share of searches among optical retail chains in the United States peaked at 6.6% in September 2026 and was lowest at 4.5% in December 2025.
  • Across the 12 months ending September 2026, Pearle Vision’s share of searches among optical retail chains in the United States peaked at 7.5% in April 2026 and was lowest at 6.3% in January 2026.
  • Across the 12 months ending September 2026, Walmart’s share of searches among optical retail chains in the United States peaked at 6% in August 2026 and was lowest at 4.2% in January 2026.
  • Across the 12 months ending September 2026, Eyemart Express rose from 6th to 5th among optical retail chains in the United States.
  • Across the 12 months ending September 2026, Pearle Vision fell from 5th to 6th among optical retail chains in the United States.
  • Across the 12 months ending September 2026, Walmart and Costco held steady: their share of searches among optical retail chains in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States optical retail chains in September 2026?

7 changes

  1. In September 2026, Eyemart Express overtook Pearle Vision to rank 5th among optical retail chains in the United States, with 6.6% of the searches.

  2. In September 2026, LensCrafters gained share of searches among optical retail chains in the United States, from 24.3% to 26.8%.

  3. In September 2026, Warby Parker gained share of searches among optical retail chains in the United States, from 16.4% to 18%.

  4. In September 2026, America's Best Contacts & Eyeglasses lost share of searches among optical retail chains in the United States, from 23.3% to 21.6%.

  5. In September 2026, Visionworks lost share of searches among optical retail chains in the United States, from 13.4% to 12.1%.

  6. In September 2026, Pearle Vision lost share of searches among optical retail chains in the United States, from 7.3% to 6.6%.

  7. In September 2026, Walmart lost share of searches among optical retail chains in the United States, from 6% to 5.4%.

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