Brandwave

Eyemart Express vs LensCrafters:Which is more popular?

In September 2026, LensCrafters had more branded searches than Eyemart Express among optical retail chains in the United States. LensCrafters had about 1 million branded searches, while Eyemart Express had 246,000. LensCrafters made up 26.8% of all optical retail chain searches we track, and Eyemart Express accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about optical retail chains, LensCrafters appeared in two of the three answers and Eyemart Express in none.

Among optical retail chains in the United States in September 2026

Who do people search for more?

LensCrafters, about 4 searches for every 1 for Eyemart Express

LensCrafters 1M searchesEyemart Express 246K searches

Who does AI mention more?

LensCrafters, mentioned in 2 of 3 answers, Eyemart Express in 0

LensCrafters in 2 of 3Eyemart Express in 0 of 3

Who does AI recommend more?

LensCrafters, the only one of the two named

LensCrafters first in 2Eyemart Express never named

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Top optical retail chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, LensCrafters was mentioned in two out of three: in two of the three ChatGPT answers. Eyemart Express did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Costco1st
  2. America's Best Contacts & Eyeglasses2nd
  3. Warby Parker3rd
  4. LensCrafters4th
  5. Walmart5th
  6. Pearle Vision6th
  7. Visionworks–
  8. Eyemart Express–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about optical retail chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Eyemart Express or LensCrafters more popular in search?

This chart shows how often people search Google for Eyemart Express and LensCrafters by name. Each line represents a brand's share of searches for all eight optical retail chains we track, month by month, from searches in United States.

Eyemart Express and LensCrafters among optical retail chains in the United States, by month

Share of searches by month for LensCrafters, Eyemart Express. The figures are in the table below the chart.

View monthly share of searches table
MonthLensCraftersAmerica's Best Contacts & EyeglassesWarby ParkerVisionworksEyemart ExpressPearle VisionWalmartCostco
Oct 202524.9%24.6%16.7%13.7%5%7.5%5%2.7%
Nov 202529%22.7%16%13.1%4.8%7.1%4.8%2.6%
Dec 202527.6%22.4%18.6%12.4%4.5%6.8%4.5%3.1%
Jan 202625.6%24.5%17.3%14.1%5.2%6.3%4.2%2.8%
Feb 202624.9%24.6%16.7%13.7%5%7.5%5%2.7%
Mar 202626%24.9%17.6%11.7%5.2%6.4%5.2%2.9%
Apr 202624.9%23.8%16.7%13.7%5%7.5%5%3.4%
May 202626.2%24.5%17.6%11.8%5.3%6.4%5.3%2.9%
Jun 202627.3%21.4%18.4%12.3%5.5%6.7%5.5%3%
Jul 202625.7%24%17.3%11.6%6.3%6.3%5.2%3.5%
Aug 202624.3%23.3%16.4%13.4%6%7.3%6%3.3%
Sep 202626.8%21.6%18%12.1%6.6%6.6%5.4%2.9%

How has the Eyemart Express and LensCrafters comparison changed over the last 12 months?

3 findings

How did search popularity change for United States optical retail chains in September 2026?

2 changes

  1. In September 2026, Eyemart Express overtook Pearle Vision to rank 5th among optical retail chains in the United States, with 6.6% of the searches.

  2. In September 2026, LensCrafters gained share of searches among optical retail chains in the United States, from 24.3% to 26.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Eyemart Express’ and LensCrafters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eyemart Express

1 branded search term

  • eyemart express

LensCrafters

1 branded search term

  • lenscrafters

How the Brand Demand Index is measured

Other head-to-heads among optical retail chains

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