Brandwave

LensCrafters vs Warby Parker:Which is more popular?

In September 2026, LensCrafters had more branded searches than Warby Parker among optical retail chains in the United States. LensCrafters had about 1 million branded searches, while Warby Parker had 673,000. LensCrafters made up 26.8% of all optical retail chain searches we track, and Warby Parker accounted for 18%. When we asked ChatGPT and Google AI Overviews about optical retail chains, LensCrafters and Warby Parker each appeared in two of the three answers. Warby Parker was mentioned before LensCrafters in every answer that named either.

Among optical retail chains in the United States in September 2026

Who do people search for more?

LensCrafters, about 49% more searches than Warby Parker

LensCrafters 1M searchesWarby Parker 673K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

LensCrafters in 2 of 3Warby Parker in 2 of 3

Who does AI recommend more?

Warby Parker, named ahead of LensCrafters in 2 of 2 answers

Warby Parker first in 2LensCrafters never first

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Top optical retail chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, LensCrafters and Warby Parker were each mentioned in two out of three: in two of the three ChatGPT answers. Warby Parker was listed before LensCrafters in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Costco1st
  2. America's Best Contacts & Eyeglasses2nd
  3. Warby Parker3rd
  4. LensCrafters4th
  5. Walmart5th
  6. Pearle Vision6th
  7. Visionworks–
  8. Eyemart Express–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about optical retail chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is LensCrafters or Warby Parker more popular in search?

This chart shows how often people search Google for LensCrafters and Warby Parker by name. Each line represents a brand's share of searches for all eight optical retail chains we track, month by month, from searches in United States.

LensCrafters and Warby Parker among optical retail chains in the United States, by month

Share of searches by month for LensCrafters, Warby Parker. The figures are in the table below the chart.

View monthly share of searches table
MonthLensCraftersAmerica's Best Contacts & EyeglassesWarby ParkerVisionworksEyemart ExpressPearle VisionWalmartCostco
Oct 202524.9%24.6%16.7%13.7%5%7.5%5%2.7%
Nov 202529%22.7%16%13.1%4.8%7.1%4.8%2.6%
Dec 202527.6%22.4%18.6%12.4%4.5%6.8%4.5%3.1%
Jan 202625.6%24.5%17.3%14.1%5.2%6.3%4.2%2.8%
Feb 202624.9%24.6%16.7%13.7%5%7.5%5%2.7%
Mar 202626%24.9%17.6%11.7%5.2%6.4%5.2%2.9%
Apr 202624.9%23.8%16.7%13.7%5%7.5%5%3.4%
May 202626.2%24.5%17.6%11.8%5.3%6.4%5.3%2.9%
Jun 202627.3%21.4%18.4%12.3%5.5%6.7%5.5%3%
Jul 202625.7%24%17.3%11.6%6.3%6.3%5.2%3.5%
Aug 202624.3%23.3%16.4%13.4%6%7.3%6%3.3%
Sep 202626.8%21.6%18%12.1%6.6%6.6%5.4%2.9%

How has the LensCrafters and Warby Parker comparison changed over the last 12 months?

3 findings

How did search popularity change for United States optical retail chains in September 2026?

2 changes

  1. In September 2026, LensCrafters gained share of searches among optical retail chains in the United States, from 24.3% to 26.8%.

  2. In September 2026, Warby Parker gained share of searches among optical retail chains in the United States, from 16.4% to 18%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LensCrafters’ and Warby Parker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LensCrafters

1 branded search term

  • lenscrafters

Warby Parker

1 branded search term

  • warby parker

How the Brand Demand Index is measured

Other head-to-heads among optical retail chains

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