Brandwave

Costco vs Pearle Vision:Which is more popular?

In September 2026, Pearle Vision had more branded searches than Costco among optical retail chains in the United States. Pearle Vision had about 246,000 branded searches, while Costco had 110,000. Pearle Vision made up 6.6% of all optical retail chain searches we track, and Costco accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about optical retail chains, Costco appeared in all three answers and Pearle Vision in one. Costco was mentioned before Pearle Vision in every answer.

Among optical retail chains in the United States in September 2026

Who do people search for more?

Pearle Vision, about 2 searches for every 1 for Costco

Pearle Vision 246K searchesCostco 110K searches

Who does AI mention more?

Costco, mentioned in every answer we collected

Costco in 3 of 3Pearle Vision in 1 of 3

Who does AI recommend more?

Costco, named ahead of Pearle Vision in every answer

Costco first in 3Pearle Vision never first

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Top optical retail chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Costco appeared in all three answers. Pearle Vision was mentioned in one out of three: in one of the three ChatGPT answers. Costco was listed before Pearle Vision in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Costco1st
  2. America's Best Contacts & Eyeglasses2nd
  3. Warby Parker3rd
  4. LensCrafters4th
  5. Walmart5th
  6. Pearle Vision6th
  7. Visionworks–
  8. Eyemart Express–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about optical retail chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Costco or Pearle Vision more popular in search?

This chart shows how often people search Google for Costco and Pearle Vision by name. Each line represents a brand's share of searches for all eight optical retail chains we track, month by month, from searches in United States.

Costco and Pearle Vision among optical retail chains in the United States, by month

Share of searches by month for Pearle Vision, Costco. The figures are in the table below the chart.

View monthly share of searches table
MonthLensCraftersAmerica's Best Contacts & EyeglassesWarby ParkerVisionworksEyemart ExpressPearle VisionWalmartCostco
Oct 202524.9%24.6%16.7%13.7%5%7.5%5%2.7%
Nov 202529%22.7%16%13.1%4.8%7.1%4.8%2.6%
Dec 202527.6%22.4%18.6%12.4%4.5%6.8%4.5%3.1%
Jan 202625.6%24.5%17.3%14.1%5.2%6.3%4.2%2.8%
Feb 202624.9%24.6%16.7%13.7%5%7.5%5%2.7%
Mar 202626%24.9%17.6%11.7%5.2%6.4%5.2%2.9%
Apr 202624.9%23.8%16.7%13.7%5%7.5%5%3.4%
May 202626.2%24.5%17.6%11.8%5.3%6.4%5.3%2.9%
Jun 202627.3%21.4%18.4%12.3%5.5%6.7%5.5%3%
Jul 202625.7%24%17.3%11.6%6.3%6.3%5.2%3.5%
Aug 202624.3%23.3%16.4%13.4%6%7.3%6%3.3%
Sep 202626.8%21.6%18%12.1%6.6%6.6%5.4%2.9%

How has the Costco and Pearle Vision comparison changed over the last 12 months?

3 findings

How did search popularity change for United States optical retail chains in September 2026?

2 changes

  1. In September 2026, Eyemart Express overtook Pearle Vision to rank 5th among optical retail chains in the United States, with 6.6% of the searches.

  2. In September 2026, Pearle Vision lost share of searches among optical retail chains in the United States, from 7.3% to 6.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Costco’s and Pearle Vision’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Costco

1 branded search term

  • costco optical

Pearle Vision

1 branded search term

  • pearle vision

How the Brand Demand Index is measured

Other head-to-heads among optical retail chains

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