Brandwave

Costco vs Eyemart Express:Which is more popular?

In September 2026, Eyemart Express had more branded searches than Costco among optical retail chains in the United States. Eyemart Express had about 246,000 branded searches, while Costco had 110,000. Eyemart Express made up 6.6% of all optical retail chain searches we track, and Costco accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about optical retail chains, Costco appeared in all three answers and Eyemart Express in none.

Among optical retail chains in the United States in September 2026

Who do people search for more?

Eyemart Express, about 2 searches for every 1 for Costco

Eyemart Express 246K searchesCostco 110K searches

Who does AI mention more?

Costco, mentioned in every answer we collected

Costco in 3 of 3Eyemart Express in 0 of 3

Who does AI recommend more?

Costco, the only one of the two named

Costco first in 3Eyemart Express never named

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Top optical retail chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Costco appeared in all three answers. Eyemart Express did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Costco1st
  2. America's Best Contacts & Eyeglasses2nd
  3. Warby Parker3rd
  4. LensCrafters4th
  5. Walmart5th
  6. Pearle Vision6th
  7. Visionworks–
  8. Eyemart Express–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about optical retail chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Costco or Eyemart Express more popular in search?

This chart shows how often people search Google for Costco and Eyemart Express by name. Each line represents a brand's share of searches for all eight optical retail chains we track, month by month, from searches in United States.

Costco and Eyemart Express among optical retail chains in the United States, by month

Share of searches by month for Eyemart Express, Costco. The figures are in the table below the chart.

View monthly share of searches table
MonthLensCraftersAmerica's Best Contacts & EyeglassesWarby ParkerVisionworksEyemart ExpressPearle VisionWalmartCostco
Oct 202524.9%24.6%16.7%13.7%5%7.5%5%2.7%
Nov 202529%22.7%16%13.1%4.8%7.1%4.8%2.6%
Dec 202527.6%22.4%18.6%12.4%4.5%6.8%4.5%3.1%
Jan 202625.6%24.5%17.3%14.1%5.2%6.3%4.2%2.8%
Feb 202624.9%24.6%16.7%13.7%5%7.5%5%2.7%
Mar 202626%24.9%17.6%11.7%5.2%6.4%5.2%2.9%
Apr 202624.9%23.8%16.7%13.7%5%7.5%5%3.4%
May 202626.2%24.5%17.6%11.8%5.3%6.4%5.3%2.9%
Jun 202627.3%21.4%18.4%12.3%5.5%6.7%5.5%3%
Jul 202625.7%24%17.3%11.6%6.3%6.3%5.2%3.5%
Aug 202624.3%23.3%16.4%13.4%6%7.3%6%3.3%
Sep 202626.8%21.6%18%12.1%6.6%6.6%5.4%2.9%

How has the Costco and Eyemart Express comparison changed over the last 12 months?

3 findings

How did search popularity change for United States optical retail chains in September 2026?

1 change

  1. In September 2026, Eyemart Express overtook Pearle Vision to rank 5th among optical retail chains in the United States, with 6.6% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Costco’s and Eyemart Express’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Costco

1 branded search term

  • costco optical

Eyemart Express

1 branded search term

  • eyemart express

How the Brand Demand Index is measured

Other head-to-heads among optical retail chains

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