Brandwave

How popular isAmerican Express?

In October 2026, people searched for American Express by name about 3.4 million times in the United States, about the same as the previous year. These searches made up 21.1% of all United States business credit card searches, placing American Express second out of eight brands. When we asked both ChatGPT and Google AI Overviews about business credit cards, American Express appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in October 2026

American Express is the second most searched of 8 competitors and the second most recommended in the AI answers we collected.

  1. BrexShare of searches 34.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. American ExpressShare of searches 21.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. ChaseShare of searches 16%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Capital OneShare of searches 8.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. RampShare of searches 8.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top business credit cards in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, American Express was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. American Express is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chase1st
  2. American Express2nd
  3. Capital One3rd
  4. Brex–
  5. Ramp–
  6. Bank of America–
  7. U.S. Bank–
  8. BILL Spend & Expense–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • American Express4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chase4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capital One4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ramp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bank of America0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • U.S. Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BILL Spend & Expense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business credit cards

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

How often do people search for American Express compared with other United States business credit cards?

American Express against business credit cards in the United States, by month

Share of searches by month for Brex, American Express, Chase, Capital One, Ramp, Bank of America, U.S. Bank, BILL Spend & Expense. The figures are in the table below the chart.

View monthly share of searches table
MonthBrexAmerican ExpressChaseCapital OneRampBank of AmericaU.S. BankBILL Spend & Expense
Nov 202526.7%31.6%22.6%5.3%5.3%3.6%2.4%2.5%
Dec 202532.4%29.5%18.3%5.3%5.3%3.5%2.9%2.8%
Jan 202655.6%17.3%14.1%3.3%4.1%2.2%1.8%1.6%
Feb 202639.6%22.4%18.3%4.3%6.5%3.5%2.9%2.5%
Mar 202637%25.6%17.1%4.9%6%4%2.7%2.6%
Apr 202637.3%22.8%17.3%5%7.5%4.1%3.3%2.7%
May 202635.9%21.9%20.3%4.8%7.2%3.9%3.2%2.8%
Jun 202636.9%20%20.9%4.9%7.4%4%2.7%3.2%
Jul 202637.7%18.8%21.3%5%7.5%4.1%2.7%2.7%
Aug 202636.7%20%20.8%4.9%7.3%4%3.3%3%
Sep 202635.2%19.1%19.9%7%8.6%3.8%3.1%3.1%
Oct 202634.6%21.1%16%8.5%8.5%4.6%3.8%3%

  1. 1.Brex

    34.6%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.American Express

    21.1%

    Moved from 3rd to 2nd. 30.2K estimated branded searches, +12.3% vs prior month. Share +2 points.

  3. 3.Chase

    16%

    Moved from 2nd to 3rd. 22.9K estimated branded searches, -18.2% vs prior month. Share -3.9 points.

  4. 4.Capital One

    8.5%

    Moved from 5th to 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  5. 5.Ramp

    8.5%

    Moved from 4th to 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Bank of America

    4.6%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  7. 7.U.S. Bank

    3.8%

    Held 7th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  8. 8.BILL Spend & Expense

    3%

    Held 8th. 4.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

American Express, Capital One and 2 other brands sell other things too, so only their searches that name this product count here, like “amex business gold”.

Compare popularity between American Express and its closest rivals

Every comparison with American Express

21 comparisons

How has branded search demand for American Express changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for American Express in the United States held steady at 3.4M.
  • Across the 12 months ending October 2026, American Express’ share of searches among business credit cards in the United States decreased from 31.6% to 21.1%.
  • Across the 12 months ending October 2026, American Express’ share of searches among business credit cards in the United States peaked at 31.6% in November 2025 and was lowest at 17.3% in January 2026.
  • Across the 12 months ending October 2026, American Express fell from 1st to 2nd among business credit cards in the United States.

How did search popularity change for United States business credit cards in October 2026?

6 changes

  1. In October 2026, American Express overtook Chase to rank 2nd among business credit cards in the United States, with 21.1% of the searches.

  2. In October 2026, Capital One overtook Ramp to rank 4th among business credit cards in the United States, with 8.5% of the searches.

  3. In October 2026, Bank of America gained share of searches among business credit cards in the United States, from 3.8% to 4.6%.

  4. In October 2026, U.S. Bank gained share of searches among business credit cards in the United States, from 3.1% to 3.8%.

  5. In October 2026, Chase lost share of searches among business credit cards in the United States, from 19.9% to 16%.

  6. In October 2026, Brex lost share of searches among business credit cards in the United States, from 35.2% to 34.6%.

How are American Express’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using American Express’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • american express
  • american express high yield saving
  • amex business checking
  • amex business gold
  • amex business platinum

Do you work for American Express? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does American Express compete?

American Express is ranked by how often people search for it in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Credit cards2nd of 625.3%Show ranking
High yield savings brands3rd of 510.8%Show ranking
Business credit cards2nd of 821.1%Shown above
Business bank accounts4th of 116.4%Show ranking
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Is American Express your brand?

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