Brandwave

American Express vs Found:Which is more popular in the United States?

In October 2026, Found had more branded searches than American Express among business bank accounts in the United States. Found had about 16,200 branded searches, while American Express had 8,100. Found made up 12.8% of all business bank account searches we track, and American Express accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about business bank accounts, American Express appeared in two of the four answers and Found in none.

Among business bank accounts in the United States in October 2026

Who do people search for more?

Found, about 2 searches for every 1 for American Express

Found 16.2K searchesAmerican Express 8.1K searches

Who does AI mention more?

American Express, mentioned in 2 of 4 answers, Found in 0

American Express in 2 of 4Found in 0 of 4

Who does AI recommend more?

American Express, the only one of the two named

American Express first in 2Found never named

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Top business bank accounts in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, American Express was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Found did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bluevine1st
  2. Chase2nd
  3. Relay3rd
  4. American Express4th
  5. Mercury5th
  6. Wells Fargo6th
  7. Found–
  8. Novo–
  9. Lili–
  10. Bank of America–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bluevine4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Relay3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Express2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chase2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mercury1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wells Fargo1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Found0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Novo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lili0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bank of America0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about business bank accounts

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is American Express or Found more popular in search?

This chart shows how often people search Google for American Express and Found by name. Each line represents a brand's share of searches for all 11 business bank account brands we track, month by month, from searches in United States.

American Express and Found among business bank accounts in the United States, by month

Share of searches by month for Found, American Express. The figures are in the table below the chart.

View monthly share of searches table
MonthMercuryRelayFoundAmerican ExpressChaseNovoBluevineLiliWells FargoBank of AmericaNorthOne
Nov 202529.7%16.7%14.1%4.7%7.1%7.8%8.6%3.8%3.1%2.1%2.1%
Dec 202528.9%16%13.5%4.5%8.3%9.1%10.1%3.7%2.4%1.6%2%
Jan 202629.9%16.6%11.4%4.7%8.5%8.1%10.4%3.8%3.1%2%1.3%
Feb 202630.4%16.8%11.6%4.7%7.1%10%10.6%3.2%2.6%2.1%0.93%
Mar 202631.1%17.3%11.9%4%7.2%6.9%13.3%3.2%2.6%1.7%0.78%
Apr 202631.6%16.8%9.9%4%6%7%16.5%3.3%2.7%1.5%0.61%
May 202632.2%16.2%10%5%9.2%5.8%13.8%2.7%2.7%1.8%0.55%
Jun 202631.4%18.3%9.8%4%11%5.5%11%2.7%3.3%2.7%0.44%
Jul 202631.7%18.3%10%3.3%11.2%6.5%9.1%2.7%5%1.8%0.44%
Aug 202634.7%18.2%10.9%3.6%8.2%6.1%8.2%3%3%3.6%0.49%
Sep 202632.7%20.8%12.5%4.2%6.3%6.7%7.6%3.4%3.4%1.9%0.56%
Oct 202633.5%21.2%12.8%6.4%6.4%5.6%5.2%3.5%2.8%1.9%0.69%

American Express sells other things too, so only its searches that name this product count here, like “amex business checking”.

How has branded search for American Express and Found changed in the United States over the last 12 months?

3 findings

How did search popularity change for United States business bank accounts in October 2026?

2 changes

  1. In October 2026, American Express overtook Bluevine and 2 others to rank 4th among business bank accounts in the United States, with 6.4% of the searches.

  2. Found’s share of searches among business bank accounts in the United States has gained ground for 3 months in a row, from 10% to 12.8% in October 2026.

How are American Express’ and Found’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using American Express’ and Found’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

American Express

1 branded search term

  • amex business checking

Found

2 branded search terms

  • found bank
  • found banking

How the Brand Demand Index is measured

Other head-to-heads among business bank accounts

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