American Express vs NorthOne:Which is more popular in the United States?
In October 2026, American Express had more branded searches than NorthOne among business bank accounts in the United States. American Express had about 8,100 branded searches, while NorthOne had 880. American Express made up 6.4% of all business bank account searches we track, and NorthOne accounted for 0.69%. When we asked ChatGPT and Google AI Overviews about business bank accounts, American Express appeared in two of the four answers and NorthOne in none.
Who do people search for more?
American Express, about 9 searches for every 1 for NorthOne
Who does AI mention more?
American Express, mentioned in 2 of 4 answers, NorthOne in 0
Who does AI recommend more?
American Express, the only one of the two named
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Top business bank accounts in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, American Express was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. NorthOne did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bluevine4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Relay3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- American Express2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Chase2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mercury1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Wells Fargo1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Found0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Novo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lili0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
NorthOne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about business bank accounts
4 answers
Asked ChatGPT
“What's the best business bank account for a small business?”
Asked ChatGPT
“Which business checking account has no monthly fees?”
Asked ChatGPT
“Where should I open a bank account for my LLC?”
Searched Google, AI Overview
“business checking account”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business bank account”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is American Express or NorthOne more popular in search?
This chart shows how often people search Google for American Express and NorthOne by name. Each line represents a brand's share of searches for all 11 business bank account brands we track, month by month, from searches in United States.
Share of searches by month for American Express, NorthOne. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mercury | Relay | Found | American Express | Chase | Novo | Bluevine | Lili | Wells Fargo | Bank of America | NorthOne |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 29.7% | 16.7% | 14.1% | 4.7% | 7.1% | 7.8% | 8.6% | 3.8% | 3.1% | 2.1% | 2.1% |
| Dec 2025 | 28.9% | 16% | 13.5% | 4.5% | 8.3% | 9.1% | 10.1% | 3.7% | 2.4% | 1.6% | 2% |
| Jan 2026 | 29.9% | 16.6% | 11.4% | 4.7% | 8.5% | 8.1% | 10.4% | 3.8% | 3.1% | 2% | 1.3% |
| Feb 2026 | 30.4% | 16.8% | 11.6% | 4.7% | 7.1% | 10% | 10.6% | 3.2% | 2.6% | 2.1% | 0.93% |
| Mar 2026 | 31.1% | 17.3% | 11.9% | 4% | 7.2% | 6.9% | 13.3% | 3.2% | 2.6% | 1.7% | 0.78% |
| Apr 2026 | 31.6% | 16.8% | 9.9% | 4% | 6% | 7% | 16.5% | 3.3% | 2.7% | 1.5% | 0.61% |
| May 2026 | 32.2% | 16.2% | 10% | 5% | 9.2% | 5.8% | 13.8% | 2.7% | 2.7% | 1.8% | 0.55% |
| Jun 2026 | 31.4% | 18.3% | 9.8% | 4% | 11% | 5.5% | 11% | 2.7% | 3.3% | 2.7% | 0.44% |
| Jul 2026 | 31.7% | 18.3% | 10% | 3.3% | 11.2% | 6.5% | 9.1% | 2.7% | 5% | 1.8% | 0.44% |
| Aug 2026 | 34.7% | 18.2% | 10.9% | 3.6% | 8.2% | 6.1% | 8.2% | 3% | 3% | 3.6% | 0.49% |
| Sep 2026 | 32.7% | 20.8% | 12.5% | 4.2% | 6.3% | 6.7% | 7.6% | 3.4% | 3.4% | 1.9% | 0.56% |
| Oct 2026 | 33.5% | 21.2% | 12.8% | 6.4% | 6.4% | 5.6% | 5.2% | 3.5% | 2.8% | 1.9% | 0.69% |
American Express sells other things too, so only its searches that name this product count here, like “amex business checking”.
How has branded search for American Express and NorthOne changed in the United States over the last 12 months?
3 findings
- American Express was ahead of NorthOne in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, American Express’ share of searches among business bank accounts in the United States moved from 4.7% to 6.4%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
- Across the 12 months ending October 2026, NorthOne’s share of searches among business bank accounts in the United States moved from 2.1% to 0.69%, and its estimated monthly branded searches moved from 2.4K to 880.
How did search popularity change for United States business bank accounts in October 2026?
2 changes
In October 2026, American Express overtook Bluevine and 2 others to rank 4th among business bank accounts in the United States, with 6.4% of the searches.
Estimated monthly branded searches for NorthOne in the United States fell 63.3% over 12 measured months, from 2.4K to 880 in October 2026.
How are American Express’ and NorthOne’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using American Express’ and NorthOne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Express
1 branded search term
- amex business checking
NorthOne
1 branded search term
- northone
Other head-to-heads among business bank accounts
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