Brandwave

American Express vs BILL Spend & Expense:Which is more popular in the United States?

In October 2026, American Express had more branded searches than BILL Spend & Expense among business credit cards in the United States. American Express had about 30,200 branded searches, while BILL Spend & Expense had 4,300. American Express made up 21.1% of all business credit card searches we track, and BILL Spend & Expense accounted for 3%. When we asked ChatGPT and Google AI Overviews about business credit cards, American Express appeared in four of the five answers and BILL Spend & Expense in none.

Among business credit cards in the United States in October 2026

Who do people search for more?

American Express, about 7 searches for every 1 for BILL Spend & Expense

American Express 30.2K searchesBILL Spend & Expense 4.3K searches

Who does AI mention more?

American Express, mentioned in 4 of 5 answers, BILL Spend & Expense in 0

American Express in 4 of 5BILL Spend & Expense in 0 of 5

Who does AI recommend more?

American Express, the only one of the two named

American Express first in 4BILL Spend & Expense never named

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Top business credit cards in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, American Express was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. BILL Spend & Expense did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chase1st
  2. American Express2nd
  3. Capital One3rd
  4. Brex–
  5. Ramp–
  6. Bank of America–
  7. U.S. Bank–
  8. BILL Spend & Expense–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • American Express4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chase4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capital One4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ramp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bank of America0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • U.S. Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BILL Spend & Expense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business credit cards

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is American Express or BILL Spend & Expense more popular in search?

This chart shows how often people search Google for American Express and BILL Spend & Expense by name. Each line represents a brand's share of searches for all eight business credit card brands we track, month by month, from searches in United States.

American Express and BILL Spend & Expense among business credit cards in the United States, by month

Share of searches by month for American Express, BILL Spend & Expense. The figures are in the table below the chart.

View monthly share of searches table
MonthBrexAmerican ExpressChaseCapital OneRampBank of AmericaU.S. BankBILL Spend & Expense
Nov 202526.7%31.6%22.6%5.3%5.3%3.6%2.4%2.5%
Dec 202532.4%29.5%18.3%5.3%5.3%3.5%2.9%2.8%
Jan 202655.6%17.3%14.1%3.3%4.1%2.2%1.8%1.6%
Feb 202639.6%22.4%18.3%4.3%6.5%3.5%2.9%2.5%
Mar 202637%25.6%17.1%4.9%6%4%2.7%2.6%
Apr 202637.3%22.8%17.3%5%7.5%4.1%3.3%2.7%
May 202635.9%21.9%20.3%4.8%7.2%3.9%3.2%2.8%
Jun 202636.9%20%20.9%4.9%7.4%4%2.7%3.2%
Jul 202637.7%18.8%21.3%5%7.5%4.1%2.7%2.7%
Aug 202636.7%20%20.8%4.9%7.3%4%3.3%3%
Sep 202635.2%19.1%19.9%7%8.6%3.8%3.1%3.1%
Oct 202634.6%21.1%16%8.5%8.5%4.6%3.8%3%

American Express sells other things too, so only its searches that name this product count here, like “amex business gold”.

How has branded search for American Express and BILL Spend & Expense changed in the United States over the last 12 months?

3 findings

How did search popularity change for United States business credit cards in October 2026?

2 changes

  1. In October 2026, American Express overtook Chase to rank 2nd among business credit cards in the United States, with 21.1% of the searches.

  2. Estimated monthly branded searches for BILL Spend & Expense in the United States rose 13.2% over 12 measured months, from 3.8K to 4.3K in October 2026.

How are American Express’ and BILL Spend & Expense’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using American Express’ and BILL Spend & Expense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

American Express

2 branded search terms

  • amex business gold
  • amex business platinum

BILL Spend & Expense

2 branded search terms

  • bill divvy
  • divvy card

How the Brand Demand Index is measured

Other head-to-heads among business credit cards

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