Brandwave

How popular isScrewfix?

In September 2026, people searched for Screwfix by name about 4.1 million times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 0.41% of all United Kingdom power tool retailer searches, placing Screwfix seventh out of eight retailers. When we asked both ChatGPT and Google AI Overviews about power tool retailers, Screwfix appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Screwfix is the seventh most searched of 8 competitors and the second most recommended in AI answers.

  1. ITSShare of searches 42.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. TooldenShare of searches 28.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Power Tool WorldShare of searches 19.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. D&M ToolsShare of searches 7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ScrewfixShare of searches 0.41%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top power tool retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Screwfix was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Screwfix is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toolstation1st
  2. Screwfix2nd
  3. ITS3rd
  4. Power Tool World4th
  5. Toolden–
  6. D&M Tools–
  7. Tooled-Up–
  8. Anglia Tool Centre–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toolstation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ITS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Screwfix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Power Tool World1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Toolden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • D&M Tools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tooled-Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anglia Tool Centre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power tool retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Which power tool retailers compete with Screwfix?

Screwfix against power tool retailers in the United Kingdom, by month

Share of searches by month for ITS, Toolden, Power Tool World, D&M Tools, Screwfix. The figures are in the table below the chart.

View monthly share of searches table
MonthITSTooldenPower Tool WorldD&M ToolsTooled-UpAnglia Tool CentreScrewfixToolstation
Oct 202538.5%31.5%17.3%9.4%1.5%1.2%0.46%0.11%
Nov 202545.8%25%20.5%6.1%1.2%0.99%0.36%0.09%
Dec 202540%26.8%21.9%8%1.3%1.3%0.58%0.11%
Jan 202637.5%30.6%20.5%7.5%1.8%1.5%0.55%0.08%
Feb 202644%29.4%16.1%7.2%1.4%1.4%0.43%0.08%
Mar 202642.3%28.3%19%6.9%1.6%1.4%0.41%0.08%
Apr 202637.5%30.7%20.6%7.5%1.8%1.5%0.44%0.05%
May 202637.6%30.7%20.6%7.5%1.8%1.2%0.45%0.08%
Jun 202639.3%32.1%17.5%7.9%1.8%0.97%0.38%0.09%
Jul 202639.4%32.2%17.6%7.9%1.6%0.86%0.38%0.07%
Aug 202639.4%32.2%17.6%7.9%1.6%0.97%0.38%0.09%
Sep 202642.5%28.4%19.1%7%1.6%0.86%0.41%0.08%

  1. 1.ITS

    42.5%

    Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +3.2 points.

  2. 2.Toolden

    28.4%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Power Tool World

    19.1%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  4. 4.D&M Tools

    7%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Tooled-Up

    1.6%

    Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

  6. 6.Anglia Tool Centre

    0.86%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Screwfix

    0.41%

    Held 7th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

  8. 8.Toolstation

    0.08%

    Held 8th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Screwfix and Toolstation sell other things too, so only their searches that name this product count here, like “screwfix power tools”.

Compare popularity between Screwfix and its closest rivals

Every comparison with Screwfix

23 comparisons

How has branded search demand for Screwfix changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Screwfix in the United Kingdom fell from 5M to 4.1M.
  • Across the 12 months ending September 2026, Screwfix’s share of searches among power tool retailers in the United Kingdom held steady, from 0.46% to 0.41%.

How did search popularity change for United Kingdom power tool retailers in September 2026?

6 changes

  1. In September 2026, ITS gained share of searches among power tool retailers in the United Kingdom, from 39.4% to 42.5%.

  2. In September 2026, Power Tool World gained share of searches among power tool retailers in the United Kingdom, from 17.6% to 19.1%.

  3. In September 2026, Toolden lost share of searches among power tool retailers in the United Kingdom, from 32.2% to 28.4%.

  4. In September 2026, D&M Tools lost share of searches among power tool retailers in the United Kingdom, from 7.9% to 7%.

  5. Estimated monthly branded searches for Anglia Tool Centre in the United Kingdom fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

  6. Estimated monthly branded searches for Toolstation in the United Kingdom fell 35.7% over 12 measured months, from 140 to 90 in September 2026.

How are Screwfix’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Screwfix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • screwfix
  • screwfix plumbing
  • screwfix power tools

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How the Brand Demand Index is measured

Where does Screwfix compete?

Screwfix is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hardware retailers1st of 551.3%Show ranking
Building supplies retailers1st of 866.5%Show ranking
Plumbers merchants8th of 90.69%Show ranking
Power tool retailers7th of 80.41%Shown above
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