Brandwave

Power Tool World vs Screwfix:Which is more popular?

In September 2026, Power Tool World had more branded searches than Screwfix among power tool retailers in the United Kingdom. Power Tool World had about 22,200 branded searches, while Screwfix had 480. Power Tool World made up 19.1% of all power tool retailer searches we track, and Screwfix accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about power tool retailers, Screwfix appeared in three of the five answers and Power Tool World in one. Screwfix was mentioned before Power Tool World in every answer.

Among power tool retailers in the United Kingdom in September 2026

Who do people search for more?

Power Tool World, about 46 searches for every 1 for Screwfix

Power Tool World 22.2K searchesScrewfix 480 searches

Who does AI mention more?

Screwfix, mentioned in 3 of 5 answers, Power Tool World in 1

Screwfix in 3 of 5Power Tool World in 1 of 5

Who does AI recommend more?

Screwfix, named ahead of Power Tool World in every answer

Screwfix first in 3Power Tool World never first

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Top power tool retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Screwfix was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Power Tool World was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Screwfix was listed before Power Tool World in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toolstation1st
  2. Screwfix2nd
  3. ITS3rd
  4. Power Tool World4th
  5. Toolden–
  6. D&M Tools–
  7. Tooled-Up–
  8. Anglia Tool Centre–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toolstation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ITS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Screwfix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Power Tool World1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Toolden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • D&M Tools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tooled-Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anglia Tool Centre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power tool retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Is Power Tool World or Screwfix more popular in search?

This chart shows how often people search Google for Power Tool World and Screwfix by name. Each line represents a brand's share of searches for all eight power tool retailers we track, month by month, from searches in United Kingdom.

Power Tool World and Screwfix among power tool retailers in the United Kingdom, by month

Share of searches by month for Power Tool World, Screwfix. The figures are in the table below the chart.

View monthly share of searches table
MonthITSTooldenPower Tool WorldD&M ToolsTooled-UpAnglia Tool CentreScrewfixToolstation
Oct 202538.5%31.5%17.3%9.4%1.5%1.2%0.46%0.11%
Nov 202545.8%25%20.5%6.1%1.2%0.99%0.36%0.09%
Dec 202540%26.8%21.9%8%1.3%1.3%0.58%0.11%
Jan 202637.5%30.6%20.5%7.5%1.8%1.5%0.55%0.08%
Feb 202644%29.4%16.1%7.2%1.4%1.4%0.43%0.08%
Mar 202642.3%28.3%19%6.9%1.6%1.4%0.41%0.08%
Apr 202637.5%30.7%20.6%7.5%1.8%1.5%0.44%0.05%
May 202637.6%30.7%20.6%7.5%1.8%1.2%0.45%0.08%
Jun 202639.3%32.1%17.5%7.9%1.8%0.97%0.38%0.09%
Jul 202639.4%32.2%17.6%7.9%1.6%0.86%0.38%0.07%
Aug 202639.4%32.2%17.6%7.9%1.6%0.97%0.38%0.09%
Sep 202642.5%28.4%19.1%7%1.6%0.86%0.41%0.08%

Screwfix sells other things too, so only its searches that name this product count here, like “screwfix power tools”.

How has the Power Tool World and Screwfix comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom power tool retailers in September 2026?

2 changes
  1. In September 2026, Power Tool World gained share of searches among power tool retailers in the United Kingdom, from 17.6% to 19.1%.

  2. Estimated monthly branded searches for Screwfix in the United Kingdom fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Power Tool World’s and Screwfix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Power Tool World

1 branded search term

  • power tool world

Screwfix

1 branded search term

  • screwfix power tools

How the Brand Demand Index is measured

Other head-to-heads among power tool retailers

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