Power Tool World vs Toolden:Which is more popular?
In September 2026, Toolden had more branded searches than Power Tool World among power tool retailers in the United Kingdom. Toolden had about 33,100 branded searches, while Power Tool World had 22,200. Toolden made up 28.4% of all power tool retailer searches we track, and Power Tool World accounted for 19.1%. When we asked ChatGPT and Google AI Overviews about power tool retailers, Power Tool World appeared in one of the five answers and Toolden in none.
Who do people search for more?
Toolden, about 49% more searches than Power Tool World
Who does AI mention more?
Power Tool World, mentioned in 1 of 5 answers, Toolden in 0
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Top power tool retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Power Tool World was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Toolden did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Toolstation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ITS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Screwfix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Power Tool World1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Toolden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
D&M Tools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tooled-Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anglia Tool Centre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power tool retailers
5 answers
Asked ChatGPT
“What's the best online shop for power tools in the UK?”
Asked ChatGPT
“Where do UK tradespeople get the best deals on cordless tool kits?”
- 1ITS
- 1
Asked ChatGPT
“Which UK tool shops have the fastest delivery?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“cordless drill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is Power Tool World or Toolden more popular in search?
This chart shows how often people search Google for Power Tool World and Toolden by name. Each line represents a brand's share of searches for all eight power tool retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Toolden, Power Tool World. The figures are in the table below the chart.
View monthly share of searches table
| Month | ITS | Toolden | Power Tool World | D&M Tools | Tooled-Up | Anglia Tool Centre | Screwfix | Toolstation |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 31.5% | 17.3% | 9.4% | 1.5% | 1.2% | 0.46% | 0.11% |
| Nov 2025 | 45.8% | 25% | 20.5% | 6.1% | 1.2% | 0.99% | 0.36% | 0.09% |
| Dec 2025 | 40% | 26.8% | 21.9% | 8% | 1.3% | 1.3% | 0.58% | 0.11% |
| Jan 2026 | 37.5% | 30.6% | 20.5% | 7.5% | 1.8% | 1.5% | 0.55% | 0.08% |
| Feb 2026 | 44% | 29.4% | 16.1% | 7.2% | 1.4% | 1.4% | 0.43% | 0.08% |
| Mar 2026 | 42.3% | 28.3% | 19% | 6.9% | 1.6% | 1.4% | 0.41% | 0.08% |
| Apr 2026 | 37.5% | 30.7% | 20.6% | 7.5% | 1.8% | 1.5% | 0.44% | 0.05% |
| May 2026 | 37.6% | 30.7% | 20.6% | 7.5% | 1.8% | 1.2% | 0.45% | 0.08% |
| Jun 2026 | 39.3% | 32.1% | 17.5% | 7.9% | 1.8% | 0.97% | 0.38% | 0.09% |
| Jul 2026 | 39.4% | 32.2% | 17.6% | 7.9% | 1.6% | 0.86% | 0.38% | 0.07% |
| Aug 2026 | 39.4% | 32.2% | 17.6% | 7.9% | 1.6% | 0.97% | 0.38% | 0.09% |
| Sep 2026 | 42.5% | 28.4% | 19.1% | 7% | 1.6% | 0.86% | 0.41% | 0.08% |
How has the Power Tool World and Toolden comparison changed over the last 12 months?
3 findings
- Toolden was ahead of Power Tool World in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Power Tool World’s share of searches among power tool retailers in the United Kingdom moved from 17.3% to 19.1%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Toolden’s share of searches among power tool retailers in the United Kingdom moved from 31.5% to 28.4%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for United Kingdom power tool retailers in September 2026?
2 changes
In September 2026, Power Tool World gained share of searches among power tool retailers in the United Kingdom, from 17.6% to 19.1%.
In September 2026, Toolden lost share of searches among power tool retailers in the United Kingdom, from 32.2% to 28.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Power Tool World’s and Toolden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Power Tool World
1 branded search term
- power tool world
Toolden
1 branded search term
- toolden
Other head-to-heads among power tool retailers
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