How popular isToolden?
In September 2026, people searched for Toolden by name about 33,100 times in the United Kingdom, an 18.3% decrease from the previous year. These searches made up 28.4% of all United Kingdom power tool retailer searches, placing Toolden second out of eight retailers. When we asked both ChatGPT and Google AI Overviews about power tool retailers, Toolden did not appear in any of the answers.
Toolden is the second most searched of 8 competitors and not listed in any AI answer.
ITSShare of searches 42.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
TooldenShare of searches 28.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Power Tool WorldShare of searches 19.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
D&M ToolsShare of searches 7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Tooled-UpShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top power tool retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toolden did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Toolstation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- ITS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Screwfix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Power Tool World1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Toolden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- D&M Tools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tooled-Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anglia Tool Centre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power tool retailers
5 answers
Asked ChatGPT
“What's the best online shop for power tools in the UK?”
Asked ChatGPT
“Where do UK tradespeople get the best deals on cordless tool kits?”
- 1ITS
- 1
Asked ChatGPT
“Which UK tool shops have the fastest delivery?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“cordless drill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Which power tool retailers compete with Toolden?
Share of searches by month for ITS, Toolden, Power Tool World, D&M Tools. The figures are in the table below the chart.
View monthly share of searches table
| Month | ITS | Toolden | Power Tool World | D&M Tools | Tooled-Up | Anglia Tool Centre | Screwfix | Toolstation |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 31.5% | 17.3% | 9.4% | 1.5% | 1.2% | 0.46% | 0.11% |
| Nov 2025 | 45.8% | 25% | 20.5% | 6.1% | 1.2% | 0.99% | 0.36% | 0.09% |
| Dec 2025 | 40% | 26.8% | 21.9% | 8% | 1.3% | 1.3% | 0.58% | 0.11% |
| Jan 2026 | 37.5% | 30.6% | 20.5% | 7.5% | 1.8% | 1.5% | 0.55% | 0.08% |
| Feb 2026 | 44% | 29.4% | 16.1% | 7.2% | 1.4% | 1.4% | 0.43% | 0.08% |
| Mar 2026 | 42.3% | 28.3% | 19% | 6.9% | 1.6% | 1.4% | 0.41% | 0.08% |
| Apr 2026 | 37.5% | 30.7% | 20.6% | 7.5% | 1.8% | 1.5% | 0.44% | 0.05% |
| May 2026 | 37.6% | 30.7% | 20.6% | 7.5% | 1.8% | 1.2% | 0.45% | 0.08% |
| Jun 2026 | 39.3% | 32.1% | 17.5% | 7.9% | 1.8% | 0.97% | 0.38% | 0.09% |
| Jul 2026 | 39.4% | 32.2% | 17.6% | 7.9% | 1.6% | 0.86% | 0.38% | 0.07% |
| Aug 2026 | 39.4% | 32.2% | 17.6% | 7.9% | 1.6% | 0.97% | 0.38% | 0.09% |
| Sep 2026 | 42.5% | 28.4% | 19.1% | 7% | 1.6% | 0.86% | 0.41% | 0.08% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.5% | 49.5K | +22.2% | +3.2 points | |
| 2, held 2nd | 28.4% | 33.1K | 0% | -3.7 points | |
| 3, held 3rd | 19.1% | 22.2K | +22.7% | +1.5 points | |
| 4, held 4th | 7% | 8.1K | 0% | -0.9 points | |
| 5, held 5th | 1.6% | 1.9K | +18.8% | +0.1 points | |
| 6, held 6th | 0.86% | 1K | 0% | -0.1 points | |
| 7, held 7th | 0.41% | 480 | +23.1% | 0 points | |
| 8, held 8th | 0.08% | 90 | 0% | 0 points |
1.
ITS42.5%
Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +3.2 points.
2.
Toolden28.4%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -3.7 points.
19.1%
Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.5 points.
7%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.9 points.
1.6%
Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.
0.86%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Screwfix0.41%
Held 7th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.
0.08%
Held 8th. 90 estimated branded searches, 0% vs prior month. Share 0 points.
Screwfix and Toolstation sell other things too, so only their searches that name this product count here, like “screwfix power tools”.
Compare popularity between Toolden and its closest rivals
Every comparison with Toolden
7 comparisons
How has branded search demand for Toolden changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Toolden in the United Kingdom fell from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Toolden’s share of searches among power tool retailers in the United Kingdom decreased from 31.5% to 28.4%.
- Across the 12 months ending September 2026, Toolden’s share of searches among power tool retailers in the United Kingdom peaked at 32.2% in July 2026 and was lowest at 25% in November 2025.
How did search popularity change for United Kingdom power tool retailers in September 2026?
6 changes
In September 2026, ITS gained share of searches among power tool retailers in the United Kingdom, from 39.4% to 42.5%.
In September 2026, Power Tool World gained share of searches among power tool retailers in the United Kingdom, from 17.6% to 19.1%.
In September 2026, Toolden lost share of searches among power tool retailers in the United Kingdom, from 32.2% to 28.4%.
In September 2026, D&M Tools lost share of searches among power tool retailers in the United Kingdom, from 7.9% to 7%.
Estimated monthly branded searches for Anglia Tool Centre in the United Kingdom fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
Estimated monthly branded searches for Toolstation in the United Kingdom fell 35.7% over 12 measured months, from 140 to 90 in September 2026.
How are Toolden’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Toolden’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- toolden
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