Power tool retailers in the United Kingdom:Which are most popular?

Name: Power tool retailers in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, ITS was the most searched power tool retailer in the United Kingdom, accounting for 42.5% of all searches among the eight retailers we track. When we checked with ChatGPT and Google AI Overviews, Toolstation was mentioned most often, in four of the five answers. Toolstation was recommended most often, coming first in two out of three responses that gave a list.

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Top power tool retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Toolstation was mentioned most often, in four of the five answers. Toolstation was recommended most often, coming first in two out of three answers that gave a list. Screwfix was second, and ITS was third. Toolden, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Toolstation	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
ITS	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Screwfix	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Power Tool World	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Toolden	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
D&M Tools	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Tooled-Up	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Anglia Tool Centre	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Toolstation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ITS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Screwfix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Power Tool World1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Toolden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
D&M Tools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tooled-Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anglia Tool Centre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power tool retailers

5 answers

Asked ChatGPT
“What's the best online shop for power tools in the UK?”
1. 1Screwfix
2. 2Toolstation
3. 3ITS
Asked ChatGPT
“Where do UK tradespeople get the best deals on cordless tool kits?”
1. 1ITS
Asked ChatGPT
“Which UK tool shops have the fastest delivery?”
1. 1Toolstation
2. 2Screwfix
3. 3ITS
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“cordless drill”
1. 1Toolstation

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Which power tool retailers do people search for most?

This chart shows how often people search Google for each power tool retailer by name. Each line represents a brand's share of searches for all eight power tool retailers we track, month by month, from searches in United Kingdom.

Share of searches among power tool retailers in the United Kingdom, by month

Month	ITS	Toolden	Power Tool World	D&M Tools	Tooled-Up	Anglia Tool Centre	Screwfix	Toolstation
Oct 2025	38.5%	31.5%	17.3%	9.4%	1.5%	1.2%	0.46%	0.11%
Nov 2025	45.8%	25%	20.5%	6.1%	1.2%	0.99%	0.36%	0.09%
Dec 2025	40%	26.8%	21.9%	8%	1.3%	1.3%	0.58%	0.11%
Jan 2026	37.5%	30.6%	20.5%	7.5%	1.8%	1.5%	0.55%	0.08%
Feb 2026	44%	29.4%	16.1%	7.2%	1.4%	1.4%	0.43%	0.08%
Mar 2026	42.3%	28.3%	19%	6.9%	1.6%	1.4%	0.41%	0.08%
Apr 2026	37.5%	30.7%	20.6%	7.5%	1.8%	1.5%	0.44%	0.05%
May 2026	37.6%	30.7%	20.6%	7.5%	1.8%	1.2%	0.45%	0.08%
Jun 2026	39.3%	32.1%	17.5%	7.9%	1.8%	0.97%	0.38%	0.09%
Jul 2026	39.4%	32.2%	17.6%	7.9%	1.6%	0.86%	0.38%	0.07%
Aug 2026	39.4%	32.2%	17.6%	7.9%	1.6%	0.97%	0.38%	0.09%
Sep 2026	42.5%	28.4%	19.1%	7%	1.6%	0.86%	0.41%	0.08%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	ITS	42.5%	49.5K	+22.2%	+3.2 points
2, held 2nd	Toolden	28.4%	33.1K	0%	-3.7 points
3, held 3rd	Power Tool World	19.1%	22.2K	+22.7%	+1.5 points
4, held 4th	D&M Tools	7%	8.1K	0%	-0.9 points
5, held 5th	Tooled-Up	1.6%	1.9K	+18.8%	+0.1 points
6, held 6th	Anglia Tool Centre	0.86%	1K	0%	-0.1 points
7, held 7th	Screwfix	0.41%	480	+23.1%	0 points
8, held 8th	Toolstation	0.08%	90	0%	0 points

1.ITS
42.5%
Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +3.2 points.
2.Toolden
28.4%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -3.7 points.
3.Power Tool World
19.1%
Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.5 points.
4.D&M Tools
7%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.9 points.
5.Tooled-Up
1.6%
Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.
6.Anglia Tool Centre
0.86%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.Screwfix
0.41%
Held 7th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.
8.Toolstation
0.08%
Held 8th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Screwfix and Toolstation sell other things too, so only their searches that name this product count here, like “screwfix power tools”.

Which brand is most popular in search among power tool retailers in the United Kingdom?

8 brands

In September 2026, ITS was the most searched among power tool retailers in the United Kingdom, with an estimated 49.5K branded searches, 42.5% of all searches for the eight we track. Toolden is in 2nd place, 14.1 percentage points behind at 28.4%.

United Kingdom power tool retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
ITS	38.5% → 42.5%	45.8%Nov 2025	37.5%Jan 2026	1st
Toolden	31.5% → 28.4%	32.2%Jul 2026	25%Nov 2025	2nd
Power Tool World	17.3% → 19.1%	21.9%Dec 2025	16.1%Feb 2026	3rd
D&M Tools	9.4% → 7%	9.4%Oct 2025	6.1%Nov 2025	4th
Tooled-Up	1.5% → 1.6%	1.8%Jun 2026	1.2%Nov 2025	5th
Anglia Tool Centre	1.2% → 0.86%	1.5%Apr 2026	0.86%Jul 2026	6th
Screwfix	0.46% → 0.41%	0.58%Dec 2025	0.36%Nov 2025	7th
Toolstation	0.11% → 0.08%	0.11%Oct 2025	0.05%Apr 2026	8th

Each finding as a sentence

Across the 12 months ending September 2026, ITS’s share of searches among power tool retailers in the United Kingdom increased from 38.5% to 42.5%.
Across the 12 months ending September 2026, Toolden’s share of searches among power tool retailers in the United Kingdom decreased from 31.5% to 28.4%.
Across the 12 months ending September 2026, Power Tool World’s share of searches among power tool retailers in the United Kingdom increased from 17.3% to 19.1%.
Across the 12 months ending September 2026, D&M Tools’ share of searches among power tool retailers in the United Kingdom decreased from 9.4% to 7%.
Across the 12 months ending September 2026, ITS’s share of searches among power tool retailers in the United Kingdom peaked at 45.8% in November 2025 and was lowest at 37.5% in January 2026.
Across the 12 months ending September 2026, Toolden’s share of searches among power tool retailers in the United Kingdom peaked at 32.2% in July 2026 and was lowest at 25% in November 2025.
Across the 12 months ending September 2026, Power Tool World’s share of searches among power tool retailers in the United Kingdom peaked at 21.9% in December 2025 and was lowest at 16.1% in February 2026.
Across the 12 months ending September 2026, D&M Tools’ share of searches among power tool retailers in the United Kingdom peaked at 9.4% in October 2025 and was lowest at 6.1% in November 2025.
Across the 12 months ending September 2026, Tooled-Up, Anglia Tool Centre, Screwfix and Toolstation held steady: their share of searches among power tool retailers in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom power tool retailers in September 2026?

7 changes

In September 2026, ITS gained share of searches among power tool retailers in the United Kingdom, from 39.4% to 42.5%.
In September 2026, Power Tool World gained share of searches among power tool retailers in the United Kingdom, from 17.6% to 19.1%.
In September 2026, Toolden lost share of searches among power tool retailers in the United Kingdom, from 32.2% to 28.4%.
In September 2026, D&M Tools lost share of searches among power tool retailers in the United Kingdom, from 7.9% to 7%.
Estimated monthly branded searches for Anglia Tool Centre in the United Kingdom fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
Estimated monthly branded searches for Toolstation in the United Kingdom fell 35.7% over 12 measured months, from 140 to 90 in September 2026.
Estimated monthly branded searches for Screwfix in the United Kingdom fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are branded searches counted for power tool retailers?

8 search terms

Each brand's share of searches among power tool retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.