ITS vs Power Tool World:Which is more popular?
In September 2026, ITS had more branded searches than Power Tool World among power tool retailers in the United Kingdom. ITS had about 49,500 branded searches, while Power Tool World had 22,200. ITS made up 42.5% of all power tool retailer searches we track, and Power Tool World accounted for 19.1%. When we asked ChatGPT and Google AI Overviews about power tool retailers, ITS appeared in three of the five answers and Power Tool World in one. ITS was mentioned before Power Tool World in two out of three answers.
Who do people search for more?
ITS, about 2 searches for every 1 for Power Tool World
Who does AI mention more?
ITS, mentioned in 3 of 5 answers, Power Tool World in 1
Who does AI recommend more?
ITS, named ahead of Power Tool World in 2 of 3 answers
Follow ITS vs Power Tool World and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top power tool retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ITS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Power Tool World was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ITS was listed before Power Tool World in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Toolstation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- ITS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Screwfix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Power Tool World1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Toolden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
D&M Tools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tooled-Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anglia Tool Centre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power tool retailers
5 answers
Asked ChatGPT
“What's the best online shop for power tools in the UK?”
Asked ChatGPT
“Where do UK tradespeople get the best deals on cordless tool kits?”
- 1ITS
- 1
Asked ChatGPT
“Which UK tool shops have the fastest delivery?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“cordless drill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is ITS or Power Tool World more popular in search?
This chart shows how often people search Google for ITS and Power Tool World by name. Each line represents a brand's share of searches for all eight power tool retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for ITS, Power Tool World. The figures are in the table below the chart.
View monthly share of searches table
| Month | ITS | Toolden | Power Tool World | D&M Tools | Tooled-Up | Anglia Tool Centre | Screwfix | Toolstation |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 31.5% | 17.3% | 9.4% | 1.5% | 1.2% | 0.46% | 0.11% |
| Nov 2025 | 45.8% | 25% | 20.5% | 6.1% | 1.2% | 0.99% | 0.36% | 0.09% |
| Dec 2025 | 40% | 26.8% | 21.9% | 8% | 1.3% | 1.3% | 0.58% | 0.11% |
| Jan 2026 | 37.5% | 30.6% | 20.5% | 7.5% | 1.8% | 1.5% | 0.55% | 0.08% |
| Feb 2026 | 44% | 29.4% | 16.1% | 7.2% | 1.4% | 1.4% | 0.43% | 0.08% |
| Mar 2026 | 42.3% | 28.3% | 19% | 6.9% | 1.6% | 1.4% | 0.41% | 0.08% |
| Apr 2026 | 37.5% | 30.7% | 20.6% | 7.5% | 1.8% | 1.5% | 0.44% | 0.05% |
| May 2026 | 37.6% | 30.7% | 20.6% | 7.5% | 1.8% | 1.2% | 0.45% | 0.08% |
| Jun 2026 | 39.3% | 32.1% | 17.5% | 7.9% | 1.8% | 0.97% | 0.38% | 0.09% |
| Jul 2026 | 39.4% | 32.2% | 17.6% | 7.9% | 1.6% | 0.86% | 0.38% | 0.07% |
| Aug 2026 | 39.4% | 32.2% | 17.6% | 7.9% | 1.6% | 0.97% | 0.38% | 0.09% |
| Sep 2026 | 42.5% | 28.4% | 19.1% | 7% | 1.6% | 0.86% | 0.41% | 0.08% |
How has the ITS and Power Tool World comparison changed over the last 12 months?
3 findings
- ITS was ahead of Power Tool World in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ITS’s share of searches among power tool retailers in the United Kingdom moved from 38.5% to 42.5%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Power Tool World’s share of searches among power tool retailers in the United Kingdom moved from 17.3% to 19.1%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for United Kingdom power tool retailers in September 2026?
2 changes
In September 2026, ITS gained share of searches among power tool retailers in the United Kingdom, from 39.4% to 42.5%.
In September 2026, Power Tool World gained share of searches among power tool retailers in the United Kingdom, from 17.6% to 19.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ITS’s and Power Tool World’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ITS
1 branded search term
- its tools
Power Tool World
1 branded search term
- power tool world
Other head-to-heads among power tool retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.