Plumbers merchants in the United Kingdom:Which are most popular?
In September 2026, City Plumbing was the most searched plumbers merchant brand in the United Kingdom, accounting for 58.7% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, City Plumbing and Plumb Center showed up in every answer. City Plumbing was recommended most often, coming first in three out of four responses.
City PlumbingShare of searches 58.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st- Plumb CenterShare of searches 21.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
PlumbaseShare of searches 9.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
PTSShare of searches 4.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
PlumbNationShare of searches 2.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top plumbers merchants in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, City Plumbing and Plumb Center appeared every time. City Plumbing was recommended most often, coming first in three out of four answers. Plumb Center was second, and Toolstation was third. PTS, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
City Plumbing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Plumb Center4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Screwfix2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Toolstation2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Plumbase1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PTS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PlumbNation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Plumbing Superstore0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BSS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about plumbers merchants
4 answers
Asked ChatGPT
“What's the best plumbers merchant in the UK for trade prices?”
Asked ChatGPT
“Where can heating engineers in the UK buy boilers and parts quickly?”
Asked ChatGPT
“Which UK plumbing suppliers deliver to site the next day?”
Searched Google, AI Overview
“plumbers merchant”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“plumbing supplies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Which plumbers merchants do people search for most?
This chart shows how often people search Google for each plumbers merchant brand by name. Each line represents a brand's share of searches for all nine plumbers merchant brands we track, month by month, from searches in United Kingdom.
Share of searches by month for City Plumbing, Plumb Center, Plumbase, PTS, PlumbNation. The figures are in the table below the chart.
View monthly share of searches table
| Month | City Plumbing | Plumb Center | Plumbase | PTS | PlumbNation | Plumbing Superstore | BSS | Screwfix | Toolstation |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 16.4% | 9% | 2.7% | 1.8% | 1.2% | 0.97% | 0.77% | 0.13% |
| Nov 2025 | 67% | 16.4% | 9% | 2.7% | 1.8% | 1.2% | 0.97% | 0.77% | 0.13% |
| Dec 2025 | 67% | 16.4% | 9% | 3.3% | 1.4% | 1.2% | 0.79% | 0.79% | 0.13% |
| Jan 2026 | 65.8% | 16.2% | 10.8% | 2.6% | 1.8% | 1.2% | 0.76% | 0.76% | 0.13% |
| Feb 2026 | 69.6% | 14% | 9.4% | 2.8% | 1.5% | 1.2% | 0.8% | 0.67% | 0.11% |
| Mar 2026 | 67.2% | 16.5% | 9% | 2.7% | 1.8% | 1.2% | 0.77% | 0.65% | 0.11% |
| Apr 2026 | 71.1% | 14.3% | 7.8% | 2.8% | 1.6% | 1% | 0.69% | 0.56% | 0.09% |
| May 2026 | 71.7% | 14.4% | 7.9% | 2.3% | 1.3% | 1% | 0.7% | 0.57% | 0.11% |
| Jun 2026 | 71.1% | 14.3% | 7.8% | 2.8% | 1.6% | 1% | 0.69% | 0.56% | 0.11% |
| Jul 2026 | 67.1% | 16.5% | 9% | 3.3% | 1.4% | 1.2% | 0.94% | 0.5% | 0.1% |
| Aug 2026 | 57.2% | 20.9% | 11.4% | 5.1% | 1.8% | 1.5% | 1.2% | 0.63% | 0.16% |
| Sep 2026 | 58.7% | 21.6% | 9.7% | 4.3% | 2.3% | 1.5% | 1% | 0.69% | 0.11% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.7% | 110K | +21.5% | +1.5 points | |
| 2, held 2nd | 21.6% | 40.5K | +22.4% | +0.7 points | |
| 3, held 3rd | 9.7% | 18.1K | 0% | -1.8 points | |
| 4, held 4th | 4.3% | 8.1K | 0% | -0.8 points | |
| 5, held 5th | 2.3% | 4.4K | +51.7% | +0.5 points | |
| 6, held 6th | 1.5% | 2.9K | +20.8% | 0 points | |
| 7, held 7th | 1% | 1.9K | 0% | -0.2 points | |
| 8, held 8th | 0.69% | 1.3K | +30% | +0.1 points | |
| 9, held 9th | 0.11% | 210 | -19.2% | -0.1 points |
58.7%
Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +1.5 points.
21.6%
Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.7 points.
3.
Plumbase9.7%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -1.8 points.
4.
PTS4.3%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
2.3%
Held 5th. 4.4K estimated branded searches, +51.7% vs prior month. Share +0.5 points.
1.5%
Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
7.
BSS1%
Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
8.
Screwfix0.69%
Held 8th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.
0.11%
Held 9th. 210 estimated branded searches, -19.2% vs prior month. Share -0.1 points.
Screwfix and Toolstation sell other things too, so only their searches that name this product count here, like “screwfix plumbing”.
Which brand is most popular in search among plumbers merchants in the United Kingdom?
9 brands
In September 2026, City Plumbing was the most searched among plumbers merchant brands in the United Kingdom, with an estimated 110K branded searches, 58.7% of all searches for the nine we track. Plumb Center is in 2nd place, 37.1 percentage points behind at 21.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 67% → 58.7% | 71.7%May 2026 | 57.2%Aug 2026 | 1st | |
| Plumb Center | 16.4% → 21.6% | 21.6%Sep 2026 | 14%Feb 2026 | 2nd |
| 9% → 9.7% | 11.4%Aug 2026 | 7.8%Jun 2026 | 3rd | |
| 2.7% → 4.3% | 5.1%Aug 2026 | 2.3%May 2026 | 4th | |
| 1.8% → 2.3% | 2.3%Sep 2026 | 1.3%May 2026 | 5th | |
| 1.2% → 1.5% | 1.5%Sep 2026 | 1%Jun 2026 | 6th | |
| 0.97% → 1% | 1.2%Aug 2026 | 0.69%Jun 2026 | 7th | |
| 0.77% → 0.69% | 0.79%Dec 2025 | 0.5%Jul 2026 | 8th | |
| 0.13% → 0.11% | 0.16%Aug 2026 | 0.09%Apr 2026 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, City Plumbing’s share of searches among plumbers merchants in the United Kingdom decreased from 67% to 58.7%.
- Across the 12 months ending September 2026, Plumb Center’s share of searches among plumbers merchants in the United Kingdom increased from 16.4% to 21.6%.
- Across the 12 months ending September 2026, Plumbase’s share of searches among plumbers merchants in the United Kingdom increased from 9% to 9.7%.
- Across the 12 months ending September 2026, PTS’s share of searches among plumbers merchants in the United Kingdom increased from 2.7% to 4.3%.
- Across the 12 months ending September 2026, PlumbNation’s share of searches among plumbers merchants in the United Kingdom increased from 1.8% to 2.3%.
- Across the 12 months ending September 2026, City Plumbing’s share of searches among plumbers merchants in the United Kingdom peaked at 71.7% in May 2026 and was lowest at 57.2% in August 2026.
- Across the 12 months ending September 2026, Plumb Center’s share of searches among plumbers merchants in the United Kingdom peaked at 21.6% in September 2026 and was lowest at 14% in February 2026.
- Across the 12 months ending September 2026, Plumbase’s share of searches among plumbers merchants in the United Kingdom peaked at 11.4% in August 2026 and was lowest at 7.8% in June 2026.
- Across the 12 months ending September 2026, PTS’s share of searches among plumbers merchants in the United Kingdom peaked at 5.1% in August 2026 and was lowest at 2.3% in May 2026.
- Across the 12 months ending September 2026, PlumbNation’s share of searches among plumbers merchants in the United Kingdom peaked at 2.3% in September 2026 and was lowest at 1.3% in May 2026.
- Across the 12 months ending September 2026, Plumbing Superstore, BSS, Screwfix and Toolstation held steady: their share of searches among plumbers merchants in the United Kingdom each moved less than 0.5 percentage points.
How did search popularity change for United Kingdom plumbers merchants in September 2026?
8 changes

In September 2026, City Plumbing gained share of searches among plumbers merchants in the United Kingdom, from 57.2% to 58.7%.
In September 2026, Plumb Center gained share of searches among plumbers merchants in the United Kingdom, from 20.9% to 21.6%.

In September 2026, PlumbNation gained share of searches among plumbers merchants in the United Kingdom, from 1.8% to 2.3%.

In September 2026, Plumbase lost share of searches among plumbers merchants in the United Kingdom, from 11.4% to 9.7%.

In September 2026, PTS lost share of searches among plumbers merchants in the United Kingdom, from 5.1% to 4.3%.

Plumbing Superstore’s share of searches among plumbers merchants in the United Kingdom has gained ground for 3 months in a row, from 1% to 1.5% in September 2026.

Estimated monthly branded searches for Toolstation in the United Kingdom fell 34.4% over 12 measured months, from 320 to 210 in September 2026.

Estimated monthly branded searches for Screwfix in the United Kingdom fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.
How are branded searches counted for plumbers merchants?
9 search terms
Each brand's share of searches among plumbers merchants comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
City Plumbing
1 branded search term
- city plumbing
Plumb Center
1 branded search term
- plumb center
Plumbase
1 branded search term
- plumbase
PTS
1 branded search term
- pts plumbing
PlumbNation
1 branded search term
- plumbnation
Plumbing Superstore
1 branded search term
- plumbing superstore
BSS
1 branded search term
- bss industrial
Screwfix
1 branded search term
- screwfix plumbing
Toolstation
1 branded search term
- toolstation plumbing
Compare popularity between leading brands
City Plumbing vs Plumb Center: compare popularity
City Plumbing vs Plumbase: compare popularity
City Plumbing vs PTS: compare popularity
City Plumbing vs PlumbNation: compare popularity
Plumb Center vs Plumbase: compare popularity
Plumb Center vs PTS: compare popularity
Plumb Center vs PlumbNation: compare popularity
Plumbase vs PTS: compare popularity
Plumbase vs PlumbNation: compare popularity
PTS vs PlumbNation: compare popularity- Compare any of these brands

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