City Plumbing vs Plumbase:Which is more popular?
In September 2026, City Plumbing had more branded searches than Plumbase among plumbers merchants in the United Kingdom. City Plumbing had about 110,000 branded searches, while Plumbase had 18,100. City Plumbing made up 58.7% of all plumbers merchant searches we track, and Plumbase accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about plumbers merchants, City Plumbing appeared in all four answers and Plumbase in one. City Plumbing was mentioned before Plumbase in every answer.
Who do people search for more?
City Plumbing, about 6 searches for every 1 for Plumbase
Who does AI mention more?
City Plumbing, mentioned in every answer we collected
Who does AI recommend more?
City Plumbing, named ahead of Plumbase in every answer
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Top plumbers merchants in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, City Plumbing appeared in all four answers. Plumbase was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. City Plumbing was listed before Plumbase in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- City Plumbing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Plumb Center4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Screwfix2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Toolstation2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Plumbase1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- PTS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PlumbNation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Plumbing Superstore0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BSS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about plumbers merchants
4 answers
Asked ChatGPT
“What's the best plumbers merchant in the UK for trade prices?”
Asked ChatGPT
“Where can heating engineers in the UK buy boilers and parts quickly?”
Asked ChatGPT
“Which UK plumbing suppliers deliver to site the next day?”
Searched Google, AI Overview
“plumbers merchant”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“plumbing supplies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is City Plumbing or Plumbase more popular in search?
This chart shows how often people search Google for City Plumbing and Plumbase by name. Each line represents a brand's share of searches for all nine plumbers merchant brands we track, month by month, from searches in United Kingdom.
Share of searches by month for City Plumbing, Plumbase. The figures are in the table below the chart.
View monthly share of searches table
| Month | City Plumbing | Plumb Center | Plumbase | PTS | PlumbNation | Plumbing Superstore | BSS | Screwfix | Toolstation |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 16.4% | 9% | 2.7% | 1.8% | 1.2% | 0.97% | 0.77% | 0.13% |
| Nov 2025 | 67% | 16.4% | 9% | 2.7% | 1.8% | 1.2% | 0.97% | 0.77% | 0.13% |
| Dec 2025 | 67% | 16.4% | 9% | 3.3% | 1.4% | 1.2% | 0.79% | 0.79% | 0.13% |
| Jan 2026 | 65.8% | 16.2% | 10.8% | 2.6% | 1.8% | 1.2% | 0.76% | 0.76% | 0.13% |
| Feb 2026 | 69.6% | 14% | 9.4% | 2.8% | 1.5% | 1.2% | 0.8% | 0.67% | 0.11% |
| Mar 2026 | 67.2% | 16.5% | 9% | 2.7% | 1.8% | 1.2% | 0.77% | 0.65% | 0.11% |
| Apr 2026 | 71.1% | 14.3% | 7.8% | 2.8% | 1.6% | 1% | 0.69% | 0.56% | 0.09% |
| May 2026 | 71.7% | 14.4% | 7.9% | 2.3% | 1.3% | 1% | 0.7% | 0.57% | 0.11% |
| Jun 2026 | 71.1% | 14.3% | 7.8% | 2.8% | 1.6% | 1% | 0.69% | 0.56% | 0.11% |
| Jul 2026 | 67.1% | 16.5% | 9% | 3.3% | 1.4% | 1.2% | 0.94% | 0.5% | 0.1% |
| Aug 2026 | 57.2% | 20.9% | 11.4% | 5.1% | 1.8% | 1.5% | 1.2% | 0.63% | 0.16% |
| Sep 2026 | 58.7% | 21.6% | 9.7% | 4.3% | 2.3% | 1.5% | 1% | 0.69% | 0.11% |
How has the City Plumbing and Plumbase comparison changed over the last 12 months?
3 findings
- City Plumbing was ahead of Plumbase in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, City Plumbing’s share of searches among plumbers merchants in the United Kingdom moved from 67% to 58.7%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 12 months ending September 2026, Plumbase’s share of searches among plumbers merchants in the United Kingdom moved from 9% to 9.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for United Kingdom plumbers merchants in September 2026?
2 changes
In September 2026, City Plumbing gained share of searches among plumbers merchants in the United Kingdom, from 57.2% to 58.7%.
In September 2026, Plumbase lost share of searches among plumbers merchants in the United Kingdom, from 11.4% to 9.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using City Plumbing’s and Plumbase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
City Plumbing
1 branded search term
- city plumbing
Plumbase
1 branded search term
- plumbase
Other head-to-heads among plumbers merchants
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