How popular isPlumbase?
In September 2026, people searched for Plumbase by name about 18,100 times in the United Kingdom, an 18.5% decrease from the previous year. These searches made up 9.7% of all United Kingdom plumbers merchant searches, placing Plumbase third out of nine brands. When we asked both ChatGPT and Google AI Overviews about plumbers merchants, Plumbase appeared in one of the four answers and was the fifth most recommended of the nine.
Plumbase is the third most searched of 9 competitors and the fifth most recommended in AI answers.
City PlumbingShare of searches 58.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st- Plumb CenterShare of searches 21.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
PlumbaseShare of searches 9.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th- PTSShare of searches 4.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
PlumbNationShare of searches 2.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Follow Plumbase and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top plumbers merchants in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Plumbase was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Plumbase is the fifth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- City Plumbing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Plumb Center4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Screwfix2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Toolstation2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Plumbase1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- PTS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- PlumbNation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Plumbing Superstore0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BSS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about plumbers merchants
4 answers
Asked ChatGPT
“What's the best plumbers merchant in the UK for trade prices?”
Asked ChatGPT
“Where can heating engineers in the UK buy boilers and parts quickly?”
Asked ChatGPT
“Which UK plumbing suppliers deliver to site the next day?”
Searched Google, AI Overview
“plumbers merchant”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“plumbing supplies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Which plumbers merchants compete with Plumbase?
Share of searches by month for City Plumbing, Plumb Center, Plumbase, PTS, PlumbNation. The figures are in the table below the chart.
View monthly share of searches table
| Month | City Plumbing | Plumb Center | Plumbase | PTS | PlumbNation | Plumbing Superstore | BSS | Screwfix | Toolstation |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 16.4% | 9% | 2.7% | 1.8% | 1.2% | 0.97% | 0.77% | 0.13% |
| Nov 2025 | 67% | 16.4% | 9% | 2.7% | 1.8% | 1.2% | 0.97% | 0.77% | 0.13% |
| Dec 2025 | 67% | 16.4% | 9% | 3.3% | 1.4% | 1.2% | 0.79% | 0.79% | 0.13% |
| Jan 2026 | 65.8% | 16.2% | 10.8% | 2.6% | 1.8% | 1.2% | 0.76% | 0.76% | 0.13% |
| Feb 2026 | 69.6% | 14% | 9.4% | 2.8% | 1.5% | 1.2% | 0.8% | 0.67% | 0.11% |
| Mar 2026 | 67.2% | 16.5% | 9% | 2.7% | 1.8% | 1.2% | 0.77% | 0.65% | 0.11% |
| Apr 2026 | 71.1% | 14.3% | 7.8% | 2.8% | 1.6% | 1% | 0.69% | 0.56% | 0.09% |
| May 2026 | 71.7% | 14.4% | 7.9% | 2.3% | 1.3% | 1% | 0.7% | 0.57% | 0.11% |
| Jun 2026 | 71.1% | 14.3% | 7.8% | 2.8% | 1.6% | 1% | 0.69% | 0.56% | 0.11% |
| Jul 2026 | 67.1% | 16.5% | 9% | 3.3% | 1.4% | 1.2% | 0.94% | 0.5% | 0.1% |
| Aug 2026 | 57.2% | 20.9% | 11.4% | 5.1% | 1.8% | 1.5% | 1.2% | 0.63% | 0.16% |
| Sep 2026 | 58.7% | 21.6% | 9.7% | 4.3% | 2.3% | 1.5% | 1% | 0.69% | 0.11% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.7% | 110K | +21.5% | +1.5 points | |
| 2, held 2nd | 21.6% | 40.5K | +22.4% | +0.7 points | |
| 3, held 3rd | 9.7% | 18.1K | 0% | -1.8 points | |
| 4, held 4th | 4.3% | 8.1K | 0% | -0.8 points | |
| 5, held 5th | 2.3% | 4.4K | +51.7% | +0.5 points | |
| 6, held 6th | 1.5% | 2.9K | +20.8% | 0 points | |
| 7, held 7th | 1% | 1.9K | 0% | -0.2 points | |
| 8, held 8th | 0.69% | 1.3K | +30% | +0.1 points | |
| 9, held 9th | 0.11% | 210 | -19.2% | -0.1 points |
58.7%
Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +1.5 points.
21.6%
Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.7 points.
3.
Plumbase9.7%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -1.8 points.
4.
PTS4.3%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
2.3%
Held 5th. 4.4K estimated branded searches, +51.7% vs prior month. Share +0.5 points.
1.5%
Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
7.
BSS1%
Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
8.
Screwfix0.69%
Held 8th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.
0.11%
Held 9th. 210 estimated branded searches, -19.2% vs prior month. Share -0.1 points.
Screwfix and Toolstation sell other things too, so only their searches that name this product count here, like “screwfix plumbing”.
Compare popularity between Plumbase and its closest rivals
Every comparison with Plumbase
8 comparisons
How has branded search demand for Plumbase changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Plumbase in the United Kingdom fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Plumbase’s share of searches among plumbers merchants in the United Kingdom increased from 9% to 9.7%.
- Across the 12 months ending September 2026, Plumbase’s share of searches among plumbers merchants in the United Kingdom peaked at 11.4% in August 2026 and was lowest at 7.8% in June 2026.
How did search popularity change for United Kingdom plumbers merchants in September 2026?
6 changes
In September 2026, City Plumbing gained share of searches among plumbers merchants in the United Kingdom, from 57.2% to 58.7%.
In September 2026, Plumb Center gained share of searches among plumbers merchants in the United Kingdom, from 20.9% to 21.6%.
In September 2026, PlumbNation gained share of searches among plumbers merchants in the United Kingdom, from 1.8% to 2.3%.
In September 2026, Plumbase lost share of searches among plumbers merchants in the United Kingdom, from 11.4% to 9.7%.
In September 2026, PTS lost share of searches among plumbers merchants in the United Kingdom, from 5.1% to 4.3%.
Plumbing Superstore’s share of searches among plumbers merchants in the United Kingdom has gained ground for 3 months in a row, from 1% to 1.5% in September 2026.
How are Plumbase’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Plumbase’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- plumbase
Do you work for Plumbase? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Plumbase your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.