Brandwave

How popular isRAC?

In September 2026, people searched for RAC by name about 51,100 times in the United Kingdom, about the same as the previous year. These searches made up 0.41% of all United Kingdom vehicle history check service searches, placing RAC eighth out of eight services. When we asked both ChatGPT and Google AI Overviews about vehicle history check services, RAC appeared in four of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

RAC is the eighth most searched of 8 competitors and the third most recommended in AI answers.

  1. Total Car CheckShare of searches 45.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. carVerticalShare of searches 25%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. HPI CheckShare of searches 16.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. My Car CheckShare of searches 7.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. RACShare of searches 0.41%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top vehicle history check services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RAC was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. RAC is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HPI Check1st
  2. Total Car Check2nd
  3. RAC3rd
  4. AA4th
  5. carVertical5th
  6. My Car Check6th
  7. Car Analytics–
  8. MotorCheck–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Total Car Check5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RAC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HPI Check3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • carVertical2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • My Car Check1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Car Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MotorCheck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vehicle history check services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Which vehicle history check services compete with RAC?

RAC against vehicle history check services in the United Kingdom, by month

Share of searches by month for Total Car Check, carVertical, HPI Check, My Car Check, Car Analytics, RAC. The figures are in the table below the chart.

View monthly share of searches table
MonthTotal Car CheckcarVerticalHPI CheckMy Car CheckCar AnalyticsMotorCheckAARAC
Oct 202545.3%20.4%20.4%7.5%2.2%2.2%1.5%0.54%
Nov 202547.4%21.3%17.4%7.8%2.3%1.9%1.2%0.56%
Dec 202543.1%23.6%19.3%8.6%2.1%1.7%1.1%0.48%
Jan 202642.6%23.4%19.2%8.6%2.1%2.1%1.4%0.62%
Feb 202643.3%23.8%19.5%7.1%2.1%2.1%1.4%0.51%
Mar 202645.5%24.9%16.7%7.5%2.2%1.8%0.98%0.44%
Apr 202648%21.5%17.6%7.9%1.9%1.6%1%0.46%
May 202642.8%23.6%19.3%8.6%2.1%1.7%1.4%0.51%
Jun 202643.7%24%19.7%7.2%1.7%1.7%1.4%0.52%
Jul 202643.7%24%19.7%7.2%1.7%1.7%1.4%0.52%
Aug 202643.6%24%19.6%7.2%2.1%1.7%1.2%0.52%
Sep 202645.4%25%16.7%7.5%2.2%1.8%0.99%0.41%

  1. 1.Total Car Check

    45.4%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.carVertical

    25%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.HPI Check

    16.7%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  4. 4.My Car Check

    7.5%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Car Analytics

    2.2%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.MotorCheck

    1.8%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.AA

    0.99%

    Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.2 points.

  8. 8.RAC

    0.41%

    Held 8th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Compare popularity between RAC and its closest rivals

Every comparison with RAC

20 comparisons

How has branded search demand for RAC changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RAC in the United Kingdom held steady, from 51.3K to 51.1K.
  • Across the 12 months ending September 2026, RAC’s share of searches among vehicle history check services in the United Kingdom held steady, from 0.54% to 0.41%.

How did search popularity change for United Kingdom vehicle history check services in September 2026?

6 changes

  1. In September 2026, Total Car Check gained share of searches among vehicle history check services in the United Kingdom, from 43.6% to 45.4%.

  2. In September 2026, carVertical gained share of searches among vehicle history check services in the United Kingdom, from 24% to 25%.

  3. In September 2026, HPI Check lost share of searches among vehicle history check services in the United Kingdom, from 19.6% to 16.7%.

  4. Estimated monthly branded searches for AA in the United Kingdom fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  5. Estimated monthly branded searches for RAC in the United Kingdom fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  6. Estimated monthly branded searches for MotorCheck in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are RAC’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using RAC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rac breakdown
  • rac car check
  • rac van insurance

Do you work for RAC? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does RAC compete?

RAC is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vehicle history check services8th of 80.41%Shown above
Breakdown cover providers3rd of 522%Show ranking
Van insurance providers7th of 103.2%Show ranking
Creator with pink hair and a pink jacket

Is RAC your brand?

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