Brandwave

MotorCheck vs RAC:Which is more popular?

In September 2026, MotorCheck had more branded searches than RAC among vehicle history check services in the United Kingdom. MotorCheck had about 4,400 branded searches, while RAC had 1,000. MotorCheck made up 1.8% of all vehicle history check service searches we track, and RAC accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about vehicle history check services, RAC appeared in four of the five answers and MotorCheck in none.

Among vehicle history check services in the United Kingdom in September 2026

Who do people search for more?

MotorCheck, about 4 searches for every 1 for RAC

MotorCheck 4.4K searchesRAC 1K searches

Who does AI mention more?

RAC, mentioned in 4 of 5 answers, MotorCheck in 0

RAC in 4 of 5MotorCheck in 0 of 5

Who does AI recommend more?

RAC, the only one of the two named

RAC first in 4MotorCheck never named

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Top vehicle history check services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RAC was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. MotorCheck did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HPI Check1st
  2. Total Car Check2nd
  3. RAC3rd
  4. AA4th
  5. carVertical5th
  6. My Car Check6th
  7. Car Analytics–
  8. MotorCheck–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Total Car Check5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RAC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HPI Check3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • carVertical2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • My Car Check1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Car Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MotorCheck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vehicle history check services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Is MotorCheck or RAC more popular in search?

This chart shows how often people search Google for MotorCheck and RAC by name. Each line represents a brand's share of searches for all eight vehicle history check services we track, month by month, from searches in United Kingdom.

MotorCheck and RAC among vehicle history check services in the United Kingdom, by month

Share of searches by month for MotorCheck, RAC. The figures are in the table below the chart.

View monthly share of searches table
MonthTotal Car CheckcarVerticalHPI CheckMy Car CheckCar AnalyticsMotorCheckAARAC
Oct 202545.3%20.4%20.4%7.5%2.2%2.2%1.5%0.54%
Nov 202547.4%21.3%17.4%7.8%2.3%1.9%1.2%0.56%
Dec 202543.1%23.6%19.3%8.6%2.1%1.7%1.1%0.48%
Jan 202642.6%23.4%19.2%8.6%2.1%2.1%1.4%0.62%
Feb 202643.3%23.8%19.5%7.1%2.1%2.1%1.4%0.51%
Mar 202645.5%24.9%16.7%7.5%2.2%1.8%0.98%0.44%
Apr 202648%21.5%17.6%7.9%1.9%1.6%1%0.46%
May 202642.8%23.6%19.3%8.6%2.1%1.7%1.4%0.51%
Jun 202643.7%24%19.7%7.2%1.7%1.7%1.4%0.52%
Jul 202643.7%24%19.7%7.2%1.7%1.7%1.4%0.52%
Aug 202643.6%24%19.6%7.2%2.1%1.7%1.2%0.52%
Sep 202645.4%25%16.7%7.5%2.2%1.8%0.99%0.41%

How has the MotorCheck and RAC comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom vehicle history check services in September 2026?

2 changes
  1. Estimated monthly branded searches for RAC in the United Kingdom fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  2. Estimated monthly branded searches for MotorCheck in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MotorCheck’s and RAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MotorCheck

1 branded search term

  • motorcheck

RAC

1 branded search term

  • rac car check

How the Brand Demand Index is measured

Other head-to-heads among vehicle history check services

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