Brandwave

How popular isRAC?

In September 2026, people searched for RAC by name about 49,500 times in the United Kingdom, about the same as the previous year. These searches made up 22% of all United Kingdom breakdown cover provider searches, placing RAC third out of five providers. When we asked both ChatGPT and Google AI Overviews about breakdown cover providers, RAC appeared in four of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

RAC is the third most searched of 5 competitors and the fifth most recommended in AI answers.

  1. The AAShare of searches 44%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Green FlagShare of searches 26.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. RACShare of searches 22%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  4. Start RescueShare of searches 3.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. AutoAidShare of searches 3.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top breakdown cover providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RAC was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. RAC is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The AA1st
  2. AutoAid2nd
  3. Green Flag3rd
  4. Start Rescue4th
  5. RAC5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Green Flag5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The AA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RAC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Start Rescue3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AutoAid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about breakdown cover providers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which breakdown cover providers compete with RAC?

RAC against breakdown cover providers in the United Kingdom, by month

Share of searches by month for The AA, Green Flag, RAC, Start Rescue, AutoAid. The figures are in the table below the chart.

View monthly share of searches table
MonthThe AAGreen FlagRACStart RescueAutoAid
Oct 202549.2%24.6%20.1%3.3%2.8%
Nov 202549.4%24.7%20.2%2.7%3%
Dec 202549.6%22.3%22.3%3%2.8%
Jan 202646.9%25.8%21.1%2.8%3.3%
Feb 202644.5%24.5%24.5%3.3%3.4%
Mar 202646.4%25.5%20.9%3.4%3.8%
Apr 202648.8%26.8%18%2.9%3.5%
May 202646.6%25.6%21%3.4%3.4%
Jun 202644.2%29.7%19.9%3.3%2.9%
Jul 202646.6%28.5%19%3.1%2.8%
Aug 202644.1%29.6%19.8%3.2%3.2%
Sep 202644%26.9%22%3.6%3.6%

  1. 1.The AA

    44%

    Held 1st. 99K estimated branded searches, -10% vs prior month. Share -0.1 points.

  2. 2.Green Flag

    26.9%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.8 points.

  3. 3.RAC

    22%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +2.2 points.

  4. 4.Start Rescue

    3.6%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.AutoAid

    3.6%

    Held 5th. 8K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between RAC and its closest rivals

Every comparison with RAC

4 comparisons

How has branded search demand for RAC changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RAC in the United Kingdom held steady at 49.5K.
  • Across the 12 months ending September 2026, RAC’s share of searches among breakdown cover providers in the United Kingdom increased from 20.1% to 22%.
  • Across the 12 months ending September 2026, RAC’s share of searches among breakdown cover providers in the United Kingdom peaked at 24.5% in February 2026 and was lowest at 18% in April 2026.

How did search popularity change for United Kingdom breakdown cover providers in September 2026?

4 changes

  1. In September 2026, RAC gained share of searches among breakdown cover providers in the United Kingdom, from 19.8% to 22%.

  2. In September 2026, Green Flag lost share of searches among breakdown cover providers in the United Kingdom, from 29.6% to 26.9%.

  3. Estimated monthly branded searches for AutoAid in the United Kingdom rose 14.3% over 12 measured months, from 7K to 8K in September 2026.

  4. Estimated monthly branded searches for The AA in the United Kingdom fell 18.2% over 12 measured months, from 121K to 99K in September 2026.

How are RAC’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using RAC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rac breakdown

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How the Brand Demand Index is measured

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