Breakdown cover providers in United Kingdom:Which are searched most?
In September 2026, The AA was the most searched among breakdown cover providers in United Kingdom, with an estimated 99K branded searches, 44% of all searches for the five we track.
The AA44%
Green Flag26.9%
RAC22%
Start Rescue3.6%
AutoAid3.6%
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Share of searchesLeaderboard
Compare the companies that sell roadside breakdown cover. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for The AA, Green Flag, RAC, Start Rescue, AutoAid. The figures are in the table below the chart.
View monthly share of searches table
| Month | The AA | Green Flag | RAC | Start Rescue | AutoAid |
|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 24.6% | 20.1% | 3.3% | 2.8% |
| Nov 2025 | 49.4% | 24.7% | 20.2% | 2.7% | 3% |
| Dec 2025 | 49.6% | 22.3% | 22.3% | 3% | 2.8% |
| Jan 2026 | 46.9% | 25.8% | 21.1% | 2.8% | 3.3% |
| Feb 2026 | 44.5% | 24.5% | 24.5% | 3.3% | 3.4% |
| Mar 2026 | 46.4% | 25.5% | 20.9% | 3.4% | 3.8% |
| Apr 2026 | 48.8% | 26.8% | 18% | 2.9% | 3.5% |
| May 2026 | 46.6% | 25.6% | 21% | 3.4% | 3.4% |
| Jun 2026 | 44.2% | 29.7% | 19.9% | 3.3% | 2.9% |
| Jul 2026 | 46.6% | 28.5% | 19% | 3.1% | 2.8% |
| Aug 2026 | 44.1% | 29.6% | 19.8% | 3.2% | 3.2% |
| Sep 2026 | 44% | 26.9% | 22% | 3.6% | 3.6% |
This month’s ranking, September 2026
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44% | 99K | -10% | -0.1 points | |
| 2, held 2nd | 26.9% | 60.5K | -18.2% | -2.8 points | |
| 3, held 3rd | 22% | 49.5K | 0% | +2.2 points | |
| 4, held 4th | 3.6% | 8.1K | 0% | +0.4 points | |
| 5, held 5th | 3.6% | 8K | 0% | +0.3 points |
1.
The AA44%
Held 1st. 99K estimated branded searches, -10% vs prior month. Share -0.1 points.
26.9%
Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.8 points.
3.
RAC22%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +2.2 points.
3.6%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
AutoAid3.6%
Held 5th. 8K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between leading brands
- The AA vs Green Flag: compare search popularity
- The AA vs RAC: compare search popularity
- The AA vs Start Rescue: compare search popularity
- The AA vs AutoAid: compare search popularity
- Green Flag vs RAC: compare search popularity
- Green Flag vs Start Rescue: compare search popularity
- Green Flag vs AutoAid: compare search popularity
- RAC vs Start Rescue: compare search popularity
- RAC vs AutoAid: compare search popularity
- Start Rescue vs AutoAid: compare search popularity
- Compare any of these brands
Which brand is most popular in search among breakdown cover providers in United Kingdom?
5 brands
In September 2026, The AA was the most searched among breakdown cover providers in United Kingdom, with an estimated 99K branded searches, 44% of all searches for the five we track. Green Flag is in 2nd place, 17.1 percentage points behind at 26.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| The AA | 49.2% → 44% | 49.6%Dec 2025 | 44%Sep 2026 | 1st |
| Green Flag | 24.6% → 26.9% | 29.7%Jun 2026 | 22.3%Dec 2025 | 2nd |
| RAC | 20.1% → 22% | 24.5%Feb 2026 | 18%Apr 2026 | 3rd |
| Start Rescue | 3.3% → 3.6% | 3.6%Sep 2026 | 2.7%Nov 2025 | 4th |
| AutoAid | 2.8% → 3.6% | 3.8%Mar 2026 | 2.8%Jul 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, The AA’s share of searches among breakdown cover providers in United Kingdom decreased from 49.2% to 44%.
- Across the 12 months ending September 2026, Green Flag’s share of searches among breakdown cover providers in United Kingdom increased from 24.6% to 26.9%.
- Across the 12 months ending September 2026, RAC’s share of searches among breakdown cover providers in United Kingdom increased from 20.1% to 22%.
- Across the 12 months ending September 2026, AutoAid’s share of searches among breakdown cover providers in United Kingdom increased from 2.8% to 3.6%.
- Across the 12 months ending September 2026, The AA’s share of searches among breakdown cover providers in United Kingdom peaked at 49.6% in December 2025 and was lowest at 44% in September 2026.
- Across the 12 months ending September 2026, Green Flag’s share of searches among breakdown cover providers in United Kingdom peaked at 29.7% in June 2026 and was lowest at 22.3% in December 2025.
- Across the 12 months ending September 2026, RAC’s share of searches among breakdown cover providers in United Kingdom peaked at 24.5% in February 2026 and was lowest at 18% in April 2026.
- Across the 12 months ending September 2026, Start Rescue held steady: its share of searches among breakdown cover providers in United Kingdom moved less than 0.5 percentage points.
How did search popularity change for United Kingdom breakdown cover providers in September 2026?
4 changes
In September 2026, RAC gained share of searches among breakdown cover providers in United Kingdom, from 19.8% to 22%.
In September 2026, Green Flag lost share of searches among breakdown cover providers in United Kingdom, from 29.6% to 26.9%.
Estimated monthly branded searches for AutoAid in United Kingdom rose 14.3% over 12 measured months, from 7K to 8K in September 2026.
Estimated monthly branded searches for The AA in United Kingdom fell 18.2% over 12 measured months, from 121K to 99K in September 2026.
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